Serve First, Sell Later Marketing
Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.
This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals.
Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!
Serve First, Sell Later Marketing
#60 The 85% Rule: Why Most Clients Won’t Call You First
In this episode of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi breaks down why having an online presence is critical for professionals. While referrals are great, they can be unpredictable. With 85% of potential clients searching online before reaching out, if you’re not visible, you’re losing business to competitors. Sylvia shares common roadblocks that hold professionals back and provides three key shifts to build a consistent and effective online presence without feeling salesy.
In this episode, we discuss:
Episode Chapters:
- 00:00 Why online visibility matters in today’s competitive market.
- 03:49 Overcoming fear of sales, time constraints, and marketing overwhelm.
- 06:33 How showing up online builds credibility before clients even contact you.
- 08:49 Reframing mindset, building consistency, and starting small for success
- 13:54 Simple steps to improve your online presence today
Resources:
Feeling stuck about how to grow your practice, book a free strategy call here.
#49 The Hard Truth: Why Being the Best Isn’t Enough
#44 Top Social Media Mistakes Professionals Make (And How to Fix Them)
#25 Two Key Approaches That Will Get You Noticed
#1 Online Visibility Made Easy
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