Serve First, Sell Later Marketing
Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.
This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals.
Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!
Serve First, Sell Later Marketing
#99 LinkedIn for Lawyers & Mediators: Turning Followers into Referral Partners
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If you’re a lawyer, mediator or divorce professional posting on social media but still wondering why the leads or referrals aren’t showing up, this episode is your game-changer. In this episode, Sylvia Garibaldi, founder and CEO of SG and Associates, dives into how your LinkedIn company page followers are more than an audience — they can become strategic referral partners. You’ll discover how to identify those followers, reach out using smart DMs, create content that appeals to them, and turn social activity into a referral-partner engine. Let’s stop posting and hoping — and start building referral relationships that deliver.
In this episode, you'll learn:
- 03:23 The Importance of Referral Partnerships
- 06:27 Leveraging LinkedIn for Referral Partners
- 09:08 Engaging and Growing Your Follower Base
- 11:06 Outreach and Engagement Strategies
- 19:32 Content and Collaboration Tactics
- 24:04 Action Steps
Resources:
- Feeling stuck about how to grow your practice, book a free strategy call here.
- #64 From Referral Plateau to Referral Powerhouse
- #87 How to Win Clients From Other People’s Audiences
- #88 5 Steps to Fast-Track Referral Partnerships
- #31 How To Turn Your LinkedIn Company Page Into A Client Magnet
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