Serve First, Sell Later Marketing
Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.
This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals.
Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!
Serve First, Sell Later Marketing
#112 How To Turn Social Media into Real Clients with Leanne Townsend
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If you think social media success is measured by likes and views, this episode might change your perspective.
In this episode, Sylvia Garibaldi sits down with family lawyer and divorce strategist Leanne Townsend to talk about what actually converts visibility into real business. With over 25 years of experience, Leanne shares how authenticity, consistency, and genuine engagement helped her build a respected personal brand,
You’ll hear why vanity metrics can be misleading, how meaningful relationships on social media lead to referrals and opportunities, and why choosing marketing activities you actually enjoy makes consistency much easier. Leanne also explains how podcasting, thought leadership, and professional credibility have helped grow her practice far beyond traditional networking.
What you’ll learn:
- 07:49 Engagement Builds Trust
- 11:52 What Converts Best
- 13:07 Privacy and Professionalism
- 17:40 Tracking Real Conversions
- 21:17 Why Divorce Coaching
- 28:14 Accreditation and Standards
- 33:52 Final Marketing Advice
Resources:
- Feeling stuck about how to grow your practice, book a free strategy call here.
About Leanne Townsend:
https://www.linkedin.com/in/leannetownsendlife/
Benmor Family Law Group:
Divorce Coaches Association of Ontario:
Divorce Explained Podcast:
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