Serve First, Sell Later Marketing
Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.
This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals.
Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!
Serve First, Sell Later Marketing
#136 The 4 Recommendation Engines That Grow Your Practice (Part 2: Your Professional Network)
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Having a large professional network doesn't automatically lead to more referrals. You can attend conferences, build relationships, and have hundreds of LinkedIn connections, yet still be overlooked when someone needs the exact service you provide.
In this episode, Sylvia Garibaldi explores the second recommendation engine that can influence the growth of your practice: your professional network. She explains why being known isn't enough to be referable, and what needs to happen before a professional feels confident putting their own reputation behind a recommendation.
Sylvia breaks down the four things referral partners need to do before they are likely to refer you: know you, trust you, understand exactly what you do, and remember you when the right opportunity appears. She also shares how becoming associated with a specific problem or type of client can make it much easier for people to know when to think of you.
The episode also covers practical ways to stay top of mind without constantly asking for referrals, including consistent LinkedIn content, newsletters, personal outreach, thoughtful introductions, and finding genuine ways to be useful to your professional contacts. Sylvie also explains why a referral isn't the end of the relationship, but an opportunity to strengthen your connection with the person who trusted you enough to make the introduction.
If you want to build a smaller, stronger network of referral partners who understand what you do and know when to recommend you, this episode will give you practical ways to make those relationships more valuable and more referable.
What you’ll learn:
- Why Knowing People Isn’t The Same As Being Referable
- The Four Things Referral Partners Need To Know Before Referring You
- How To Become Associated With A Specific Problem Or Type Of Client
- How To Stay Top Of Mind Through LinkedIn, Newsletters, And Personal Outreach
- Why You Need To Be A Referrer, Not Just Someone Who Receives Referrals
- How To Strengthen The Relationship After Someone Sends You A Referral
- How To Identify And Reconnect With Your Best Potential Referral Partners
Resources:
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#134 The 4 Recommendation Engines That Grow Your Practice (Part 1: Your Clients)
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