Serve First, Sell Later Marketing
Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.
This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals.
Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!
Serve First, Sell Later Marketing
#137 The 4 Recommendation Engines That Grow Your Practice (Part 3: Becoming Findable on Google)
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Being referred to by someone you trust doesn't guarantee that a prospective client will contact you. In many cases, one of the first things they do after hearing your name is search for you online. And what they find can either reinforce the recommendation or create enough uncertainty to make them keep looking.
In this episode, Sylvia Garibaldi explores the third recommendation engine that can influence the growth of your practice: Google. She explains why Google is more than a search engine for lawyers, mediators, divorce professionals, and financial professionals—it can also act as a trust engine, helping prospective clients decide whether they feel confident taking the next step.
The episode also covers practical ways to strengthen your online presence, including answering the real questions your clients ask, maintaining your Google Business Profile, building reviews, and creating credible evidence of your expertise. Sylvia also shares the 10 minute Google test to find out how well you fare amongst your competitors.
If you want to make sure the right people can find you—and feel confident enough to contact you when they do—this episode will help you identify the gaps in your online visibility and start strengthening your digital presence.
What you’ll learn:
- 03:02 Google As Trust Engine
- 04:57 Discovery Vs Decision
- 08:09 Clear Positioning Language
- 13:34 Turn Questions Into Content
- 16:20 Google Business Profile Reviews
- 19:56 Outside Credibility Signals
- 23:45 Common Google Mistakes
- 27:51 The Ten Minute Google Test
- 31:08 Four Action Steps
Resources:
Feeling stuck about how to grow your practice, book a free strategy call here.
#134 The 4 Recommendation Engines That Grow Your Practice (Part 1: Your Clients)
#136 The 4 Recommendation Engines That Grow Your Practice (Part 2: Your Professional Network)
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