101 - How You Can Create 10 Videos In A Day (Without The Stress)

Creating content consistently, particularly video content, can be a challenging task. In this solo episode, I share my simple, low-tech system for creating videos with minimal stress and burnout. 

By using simple tools like Post-it notes and a whiteboard, I'm able to capture and organize my ideas, making batch recording days a breeze. 

TOP TAKEAWAYS

🔹You don't need a production team or fancy studio to create videos.
🔹 A flexible content creation planner can reduce stress.
🔹 Batch recording can enhance productivity and creativity.
🔹 Using low-tech tools can simplify the content creation process.
🔹Capturing ideas as they come is crucial for content flow.
🔹Overcoming content creation blockers is essential for consistency.
🔹Life's unpredictability can be managed with a solid system.
🔹 Adapting a system to your strengths is key to success.
🔹Building a habit around capturing ideas is important.
🔹 Creating content should be enjoyable, not overwhelming.

🔷If you're listening to this podcast, video feels way harder than it should.  If you're ready to make video a priority, and not spend hours making a 60-sec video visit BlackDogMarketingStrategies.com

 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel 

********************************************
 
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: https://www.linkedin.com/in/annetterichmond/
YouTube: https://www.youtube.com...

Transcript

Annette Richmond (00:54.126)
Hi, I'm Annette Richmond. Thanks for joining me today. This episode is all about creating videos with way less stress and burnout. You don't need a production team or a fancy studio to create great video content. You just need a system that actually works for you. With my system, I made 10 videos in one afternoon using Post-it notes, a whiteboard, and my basic recording setup. And today I'm pulling back the curtain so that you can steal what works for me and use it for yourself.

So my content flow works something like this. I try to batch record content whenever I can and using my system gives me a lot of flexibility on those days. So I start by going to my big whiteboard and I choose several videos that inspire me that day. And I grab a mix of easy and challenging ideas because too many videos that require planning the shots, recording multiple videos, complicated editing skills kill momentum and encourages burnout. 

Too many easy ones? Well, that doesn't stretch me. But when life gets in the way, I have easy options. I also sequence my recording by setup. For example, I make a list of all of my standing shots and a list of all of my seated shots. That way, I'm not tearing down and resetting my gear over and over again.

Why this process works for me? Well, it works because it removes many of the content creation blockers that we all face. One is generating ideas. Well, I already have ideas. What am I going to create today? Well, I just choose an idea or ideas that inspire me that day. And over complicating the process because I'm not setting up and breaking down equipment. And I'm also not editing each video after I record it.

I save the editing either later for that day or another day, or I do it a few videos at a time. 

The reason this is so important is that when life gets in the way, having this process helps me keep showing up, even when life is chaotic or throws me a curveball. I can record a few quick easy videos or use some B-roll footage to tell a story. Maybe I'm not showing up with some cool trick videos, but I'm still present.

So take my system and make it yours. You don't need Post-it notes in a whiteboard. You could just list your ideas in Notion or use a whiteboard on a platform like Miro. Whatever works for you. The important part is this. Give your ideas a home and build a habit around capturing them. Make content days easier with a system that plays to your strengths.

Annette Richmond (10:44.695)
So steal my system and make it your own. And if you want to go deeper into building a content strategy that actually works for you, you know where I am.

Thanks for joining me today. Steal my system and make it your own. And if you just, yeah. Thanks for joining me today. Steal my system and make it your own. And if you want to go deeper into a content strategy that actually works for you, you know where to find me.