Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.
This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business.
ABOUT
As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Latest Episodes
130 - Why Businesses Should Move Video Creation In-House (Saves You Time, And Money)
In 2026, most businesses use video marketing. Those that don't say one of the primary reasons is that video production is too expensive. That's because they think of video in the "old way" as a production. In this solo episode, Ann...
129 - Why We Instantly Like or Dislike People (for No Apparent Reason) The Halo and Horns Effect
Ever immediately like or dislike someone you just met? That's likely the result of implicit bias we are totally unaware of. In this solo episode, I discuss how biases we are unaware of - like the Horns and Halo effect - influence j...
128 - Use this Simple Framework for Consistent (Stress Free) Video Content
After you get over being uncomfortable on camera, what comes next? Many struggle consistently creating content because they don't have a framework. MAP fixes that. In this solo episode, I break down each section of the MAP (Make the...
127 - Feel Like You're Behind with Video? This Is Why You're Not
It's easy to get discouraged when you measure yourself against other people. I fall into that trap too, from time to time. The but only person any of us should measure ourselves against is ourselves. In this solo episode, I share ho...
126 - Social Video: If You Don’t Know Where to Start, Start Here
You know video is essential in 2026. But you feel awkward on camera. And even if you put that aside, you don't know how to get started. This is for you. In this episode, I share some of what I teach in the first session of my Smarte...
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