Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.
This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business.
ABOUT
As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
141 - Stop Overthinking Your Videos: B-Roll, Templates, and Sharing What Actually Connects
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If you're struggling with video, it might be that you're not sure what to say, or more likely you find creating content week after week overwhelming.
In this solo episode, I share practical strategies for simplifying video content creation using B-roll footage and templates. And how to share personal content that connects with clients without crossing your "comfort" line.
Top Takeaways
→ Batch your content to save time and reduce stress
→ Use B-roll footage to create videos without being on camera
→ Leverage templates on CapCut, Canva, and other tools for quick editing
→ Define your boundaries for professional, personal, and private content
→ Keep a list of ideas and batch record videos to stay ahead
CHAPTERS
00:00 Introduction and episode overview
00:27 The main problem: content feels overwhelming
00.53 Using B-roll footage to reduce camera discomfort
02.26 Video Templates CapCut and Canva
03:11 Short talking-head videos
03:42 3 Content buckets: Professional, Personal, Private
05.47 Staying consistent with batching and planning
07:40 Using Answer the Public for content ideas
🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.
Visit ➡️ SFFVideoBootcamp.com
Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here
📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here
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➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
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For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: https://www.linkedin.com/in/annetterichmond/
YouTube: ...
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