The Lawn Care CEO
We believe that every college drop out, accidental entrepreneur and lawn mowing maven can become a wildly successful CEO. Every week we will discuss how to increase profitability while simultaneously spending less time and having fewer headaches. Join 7-figure business coach, Dan Ralphs and life long lawn care CEO, Aaron Suttenfield to chart your course to becoming a $1M lawn care CEO.
The Lawn Care CEO
The Simple Sales Script That Took This Lawn Care Company From 33% to 84% Close Rate
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Aaron Suttonfield watched his close rate fall from the low 50s all the way down to 33% — and he knew marketing wasn't going to save him. So he fixed the thing closest to cash first: his sales process.
In this episode, Aaron breaks down exactly what he changed to go from 33% to as high as 84.8% close rate at RDS Lawn Care. New team structure, a three-tiered program, a dead-simple phone script, and one counterintuitive pricing move that made the elite program the easiest sell on the menu.
If your close rate is soft, your phone coverage is inconsistent, or your sales process hasn't been touched in years — this episode is the one.
You'll learn:
- Why fixing your close rate beats buying more leads every time
- The three-program structure that boosted elite program signups from 35% to 60%
- A phone script that measures the property live and closes in one call
- Why upselling is quietly killing your conversion rate
- How to staff your phones when you can't afford a full-time sales rep
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