Contributors

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Craig Nishizaki | Head of Business at UpTop

Craig is an accomplished leader in the UX industry with over 13 years of experience at the nexus of business, technology, and design. Craig has collaborated with clients such as Amazon, F5, Microsoft and SAP Concur, showcasing a proven track record of success. His distinctive role as a Business Leader in the UX field uniquely positions him to help us explore how UX can drive strategic success for businesses. Join us as we delve into Craig’s insights and practical guidance on leveraging UX to achieve your business objectives.

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Michael Woo | Director of UX at UpTop

Michael is a seasoned UX strategist and design expert with a wealth of experience in both in-house and consultancy roles across various industries. He’s passionate about crafting design strategies that drive success and believes in fostering collaboration and education within teams. Michael’s journey has been marked by his willingness to take risks and learn from diverse experiences, from teaching web design to hands-on home renovations. As a business leader, you’ll find immense value in connecting with Michael for his expertise in UX, leadership, and a unique perspective on the power of design in achieving outstanding results