Results by Design: UX Insights for Business Leaders

How to Create Velocity and Alignment for Your Vision

UpTop / Craig Nishizaki and Michael Woo Season 1 Episode 6

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!


In this episode, we journey into integrating Design Thinking and Lean UX methods into practical workflows. With over 16 years of experience, Michael Woo—Director of UX at UpTop—shares candid reflections and pivotal moments from his career, shedding light on the evolution of design methodologies and problem-solving approaches.


🔍 Learn about:

  • Applications of Design Thinking and Lean UX Method in Problem-Solving 
  • Design Thinking as a Mindset
  • Origin of UpTop’s UX Strategy Sprint Process 
  • Role of Structured Processes in Company Breakthroughs 
  • Difference Between UX Strategy Sprint and Envisioning Sprint


Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.


Learn more about and visit our website: https://uptopcorp.com/

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Episode Particulars

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Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/ 

Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/

[eBook] A Guide to UX Strategy Sprints, UpTop: https://bit.ly/3IJmVvt 


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Connect with UpTop

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LinkedIn: https://www.linkedin.com/company/uptopcorp/

Website: https://uptopcorp.com/

Twitter [X}: https://twitter.com/UpTopCorp 

YouTube: https://www.youtube.com/@uptopcorp


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