Results by Design: UX Insights for Business Leaders
Welcome to “Results by Design: UX Insights for Business Leaders,” the podcast that dives deep into the world of UX design, strategy, and insights, with a laser focus on reducing friction at those critical moments in the customer journey.
Our mission is to equip business leaders like you with the knowledge and tools needed to leverage UX methods and strategies to achieve tangible business outcomes and create lasting value. In each episode, we bring you expert interviews, real-world case studies, and practical advice to help you navigate the complex landscape of user experience design.
Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Whether you’re a seasoned executive or just starting to explore the world of UX, “Results by Design” is your go-to resource for unlocking the potential of user experience to achieve remarkable results. Tune in, take action, and design your way to success!
Learn more about us and visit our website!
https://uptopcorp.com/
Results by Design: UX Insights for Business Leaders
Elements of an Effective B2B Web Strategy
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!
In this episode, hosts Craig Nishizaki and Michael Woo discuss the essential elements of a successful B2B web strategy and explore the importance of grounding the strategy with clear business goals, defining target personas, and casting a visionary UX and web content strategy.
Learn about:
- Where teams go wrong in developing their web strategy
- Finding the right data and insights to inform the strategy
- How UX strategy and Web content strategy are Interrelated
- How UX strategy and Web content strategy are related to a successful web strategy
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Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.
Learn more about and visit our website: https://uptopcorp.com/
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Episode Particulars
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Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/
Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/
Related Video | Evolving B2B Buyer Journeys: Reframing Your B2B Website for Today's Buyers
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Connect with UpTop
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LinkedIn: https://www.linkedin.com/company/uptopcorp/
Website: https://uptopcorp.com/
Twitter [X}: https://twitter.com/UpTopCorp
YouTube: https://www.youtube.com/@uptopcorp
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PODCAST Links
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