Results by Design: UX Insights for Business Leaders
Welcome to “Results by Design: UX Insights for Business Leaders,” the podcast that dives deep into the world of UX design, strategy, and insights, with a laser focus on reducing friction at those critical moments in the customer journey.
Our mission is to equip business leaders like you with the knowledge and tools needed to leverage UX methods and strategies to achieve tangible business outcomes and create lasting value. In each episode, we bring you expert interviews, real-world case studies, and practical advice to help you navigate the complex landscape of user experience design.
Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Whether you’re a seasoned executive or just starting to explore the world of UX, “Results by Design” is your go-to resource for unlocking the potential of user experience to achieve remarkable results. Tune in, take action, and design your way to success!
Learn more about us and visit our website!
https://uptopcorp.com/
Results by Design: UX Insights for Business Leaders
How to Build a Research Program on a Tight Budget
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!
In this episode, host Michael Woo sits down with guest Scott Klein to explore how organizations can develop an effective research program, even with tight budgets and minimal resources. Research is often seen as a luxury, but with the right approach, it becomes a powerful tool for improving business outcomes, optimizing user experiences, and driving measurable success.
🔍 What You’ll Learn:
- Why research is essential, even for small teams or solo researchers
- How to leverage affordable tools and creative recruiting methods
- The key differences between internal research teams and external agencies
- Strategies to align research with business goals to maximize impact
- How to showcase ROI and gain stakeholder buy-in for continued investment
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Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.
Learn more about and visit our website: https://uptopcorp.com/
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Episode Particulars
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Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/
Scott Klein | UX Research Director: https://www.linkedin.com/in/scottaklein/
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Connect with UpTop
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LinkedIn: https://www.linkedin.com/company/uptopcorp/
Website: https://uptopcorp.com/
Twitter [X]: https://twitter.com/UpTopCorp
YouTube: https://www.youtube.com/@uptopcorp
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PODCAST Links
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