Restoration Pros Unplugged
Restoration Pros Unplugged is the podcast built for restoration business owners who want to grow, operate smarter, and lead better.
Hosted by Clinton James, CMO at Water Restoration Marketing, each episode cuts through the noise and gets straight to what matters — real conversations with restoration industry pros, business builders, and experts who've been in the trenches.
From marketing and sales to operations, leadership, and scaling your company, Restoration Pros Unplugged delivers the insights, strategies, and honest talk you won't find anywhere else.
No fluff. No filler. Just straight-talking advice from people who know this industry.
Whether you're running a two-truck operation or managing a multi-location company, this podcast gives you the tools, knowledge, and inspiration to take your restoration business to the next level.
Subscribe, tune in, and get ready to learn from the best.
Welcome to Restoration Pros Unplugged.
Restoration Pros Unplugged
The KPIs That Separate Struggling Restoration Companies from Scalable Ones
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In this episode of Restoration Pros Unplugged, host Clinton James (CMO, Water Restoration Marketing) sits down with Chris Nordyke, President & Co-Owner of Floodlight Consulting Group, to unpack the sales and marketing KPIs that separate thriving restoration companies from those just getting by.
Pulled from a powerful live session hosted by WRM and Floodlight, this episode breaks down how to truly “know your numbers” and how tracking the right ones can help you scale smarter, convert more leads, and win more profitable jobs.
You’ll discover:
✅ The top KPIs that drive predictable growth and profitability
✅ How to align sales and marketing for better lead conversion
✅ The biggest lead management mistakes restoration owners make (and how to fix them)
✅ Why tracking performance builds accountability across your entire team
✅ Real-world examples of companies using data to scale faster and smarter
If you’ve ever wondered which numbers actually matter when it comes to growing your restoration business, this episode will give you the clarity and direction you need to take your next leap.
Featuring:
Clinton James – CMO, Water Restoration Marketing
Chris Nordyke – President & Co-Owner, Floodlight Consulting Group
📈 Learn More:
👉 Explore Sales Consulting and Leadership Training from Floodlight Consulting:
https://www.floodlightgrp.com/
👉 Schedule a Free Strategy Call with Water Restoration Marketing:
https://waterrestorationmarketing.com/