Restoration Pros Unplugged
Restoration Pros Unplugged is the podcast built for restoration business owners who want to grow, operate smarter, and lead better.
Hosted by Clinton James, CMO at Water Restoration Marketing, each episode cuts through the noise and gets straight to what matters — real conversations with restoration industry pros, business builders, and experts who've been in the trenches.
From marketing and sales to operations, leadership, and scaling your company, Restoration Pros Unplugged delivers the insights, strategies, and honest talk you won't find anywhere else.
No fluff. No filler. Just straight-talking advice from people who know this industry.
Whether you're running a two-truck operation or managing a multi-location company, this podcast gives you the tools, knowledge, and inspiration to take your restoration business to the next level.
Subscribe, tune in, and get ready to learn from the best.
Welcome to Restoration Pros Unplugged.
Restoration Pros Unplugged
Pricing Mistakes That Kill Restoration Profit and How to Fix Them with Ben Justesen
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In this episode of Restoration Pros Unplugged, Clinton sits down with Ben Justesen, one of the restoration industry’s top minds in estimating and pricing strategy. Ben’s journey, from growing his family’s company, Just Right Cleaning & Construction (JRCC), into an award-winning restoration firm to leading national training programs and now shaping technology at DocuSketch offers lessons every contractor can use.
Ben breaks down the biggest mistakes he sees in estimating and pricing, explains the difference between markup and margin (and why most contractors get it wrong), and shares practical advice for protecting your profits on every job. You’ll hear how better documentation, smarter use of tech, and a disciplined approach to estimating can transform your bottom line.
Whether you’re a small operator trying to tighten up your numbers or a larger firm looking to scale profitably, this conversation is packed with insights that can change the way you run your business.
Get more educational content from Ben and the team at DocuSketch:
https://www.docusketch.com/estimate-accelerator
https://e3drying.com/docusketch-estimating-master-class/
Want to grow your restoration brand and generate more water jobs with expert marketing?
Book a free strategy session with our team at Water Restoration Marketing:
https://www.waterrestorationmarketing.net/schedule