
Marketers of the Universe: A digital marketing podcast
We’ve all listened to people that speak in novels, not tweets. Well, we’re putting marketing waffle on notice! If you’re tired of long winded navel gazing and blue sky thinking, and just want simple, clear helpful advice on how to improve your marketing and scale your business, the Marketers of the Universe are here to help. We break trending topics down in a way that's as entertaining as it is informative. Over the span of around 30 minutes we’ll have you up-to-date with the big marketing movements, and brimming with ideas to implement at your own company.
This is one marketing secret you won’t be ashamed to share!
Episodes
43 episodes
Nasya Nasseira on humanising B2B ads, budget mistakes, and the power of storytelling
In this episode of Marketers of the Universe, we're in the hot seat with Brew Digital's Paid Media Manager, Nasya Nasera. We get to know Nasya, her background in Kuala Lumpur, Malaysia, and her non-linear path into a marketing career that has n...
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Season 1
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Episode 43
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25:37

The death of B2B personas? Not so fast
Following a provocative article from LinkedIn's B2B Institute that declared the "death of personas," the Brew Digital team sits down to debate their true value in modern marketing.Listen in as we explore the fundamental flaws of traditional...
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Season 1
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Episode 42
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31:54

Mark Bundle on career paths, CRMs, and the importance of exclusion lists
Ever wondered why email marketing refuses to die despite countless predictions of its demise? Mark Bundle, senior email marketing manager with The Adaptavist Group, reveals why email remains the "wise grandpa of marketing".Mark's unlikel...
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Season 1
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Episode 41
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32:15

The 95-5 rule: Rethinking traditional marketing strategies
Hello there! In this episode of the Marketers of the Universe, we delve into the 95-5 rule, a fresh marketing approach that prioritises engaging the majority of the market who aren't ready to buy. We explore the significance of building mental ...
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Season 1
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Episode 40
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32:42

Why your B2B company should be using Facebook Ads right now
Hey, fellow marketers. It's been a hot minute but don't worry, you can't get rid of us that easily!We dive into the world of paid advertising with Michele Raffaelli, Brew Digital's Paid Media Manager. In this episode, we explore the unta...
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Season 1
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Episode 39
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20:51

The zero-click crisis: How search AI Is changing digital marketing
Is there anything better than sitting in the garden with a cool drink and the sun on your face? The only thing I can think of enjoying that while listening to the latest episode of your favourite marketing podcast! This time we're h...
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Season 1
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Episode 38
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31:59

2025 Predictions vs. reality: A Q1 analysis
Remember those bold predictions we made about digital marketing in 2025? Well, we couldn't wait for the year to end before checking how right (or wrong) we were. Turns out, we've been surprisingly on point about some major shifts in the digital...
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Season 1
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Episode 37
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34:18

Secrets to a successful agency partnership
Welcome back, marketers, as we continue our small but unstoppable mission to improve B2B marketing for everyone.This time, join us as Rich Harper, head of digital marketing at Brew Digital, reveals the insights that marketing agencies of...
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Season 1
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Episode 36
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26:33

Beyond the perfect mom trap: Authentic marketing for modern mothers
In honour of International Women's Day and Women's History Month, we're diving into the unique perspectives and insights that motherhood brings to the marketing world. Join our host, Debbie, a senior social media manager at Brew Digital, as she...
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Season 1
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Episode 35
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24:57

Is your B2B marketing strategy ready for 2025?
What happens when you merge the emotional appeal of consumer marketing with the strategic focus of B2B? Magic, according to our panel of marketing experts. This episode, featuring highlights from our recent webinar "Is your B2B Digital Marketin...
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Season 1
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Episode 34
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41:34

Blitz the Biz: Strategies Under the Spotlight
Welcome, one and all, to the first (and possibly only) episode of Blitz the Biz, the best digital marketing quiz show around.* This episode puts strategy in the spotlight, and Haydn Woods-Williams in the hotseat. He's grilled in a r...
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Season 1
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Episode 33
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18:36

Beyond MQLs: Is B2B marketing afraid of brand building?
Greetings, Marketers! Prepare for a thrilling episode today as our host, Haydn Woods-Williams, sits down for a lively conversation with Brew Digital's Head of Digital Marketing, Rich Harper, and Chris Murray, a Senior Performance Marketing Mana...
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Season 1
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Episode 32
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34:11

How AI and zero-click content is impacting search and social media in 2025
Marketers, welcome to February! You've made it through the first month of the year, and that's worth a little celebration. To mark the occasion, we're bringing you a special, slightly longer episode of "Marketers of the Universe." So, grab a cu...
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Season 1
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Episode 31
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50:35

Why your business needs a CRM in 2025 and Meta's ongoing moderation struggles
As we wrap up January 2025, it seems like the year has already packed in a decade's worth of headlines! How's everyone holding up? In this episode, our team of savvy marketers dives deep into an essential tool for any business aiming for genuin...
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Season 1
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Episode 30
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39:13

Staying ahead with personal growth, and looking back on 18 months of podcasting
Welcome to 2025! Congratulations, everyone, we made it.As we kick off the new year, we're embracing the classic mantra of 'New Year, New You' by focusing on learning and self-improvement. In our first segment, Nasya Nasseira leads a dis...
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Season 1
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Episode 29
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31:04

Reflecting on marketing in 2024
Surprise, we have a bonus episode of Marketers of the Universe for you! It's the late Christmas present you didn't know you wanted, but secretly needed. This time we are mixing up the formula by going (small m) meta, taking a retro...
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Season 1
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Episode 28
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38:40

Unwrapping B2B Christmas advertising, and marketing predictions for 2025
Have you ever wondered why B2B Christmas advertising is as elusive as Santa’s reindeer on a foggy night? Well, you’re not alone. In our latest podcast episode, we dive into this festive mystery with the Marketers of the Universe, revealing the ...
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Season 1
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Episode 27
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30:20

Quick wins for your digital marketing strategy, and unpicking the originality problem in B2B marketing
Welcome back to another episode of Marketers of the Universe, Brew Digital's best (and only) podcast looking at all things digital marketing.In this episode, we are continuing our now long-running series on marketing quick wins, this tim...
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Season 1
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Episode 26
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34:40

Quick wins for B2B social media, and unraveling the WordPress vs WP Engine conflict
Welcome back to the 'Marketers of the Universe' podcast, in our opinion the number one podcast for B2B marketers.In this episode, we give you the secrets to mastering social media success for B2B companies with insights from our social m...
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Season 1
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Episode 25
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39:57

Email marketing mastery, and spine-tingling marketing horror stories
Welcome back, intrepid marketeers. Unlock the secrets of email marketing excellence with Mark Bundle, our seasoned email marketing wizard. He reveals the small but mighty tweaks that can transform your campaign outcomes. Prepare to...
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Season 1
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Episode 24
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32:20

Instagram's safety revamp, and quick SEO strategy wins
What if the social media platforms you love are about to change forever? Join us on the Marketers of the Universe podcast as we tackle the exciting shifts happening across Instagram, LinkedIn, and TikTok. Debbie, Freya, and Emily dissect Instag...
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Season 1
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Episode 23
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39:41

Quick wins for paid media campaigns and how to maximise B2B event impact
Welcome to another episode of Marketers of the Universe! Join us as we unravel the intricacies of paid media campaigns and explore the impact of B2B events in the world of marketing and advertising. Our podcast features a panel of experts who s...
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Season 1
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Episode 22
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39:41

'Don't spend more, spend smarter', and the interaction of personality types within a team
Welcome back to the Marketers of the Universe podcast, it's great to have you aboard. We kick off with highlights from our latest webinar, "Don't Spend More, Spend Smarter". We discuss strategies to maximise the return on your marketing...
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Season 1
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Episode 21
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35:53

Does B2B social marketing work? Is marketing just an odd jobs department?
Welcome to the Marketers of the Universe podcast, hosted by the delightful Haydn Woods-Williams, digital marketing team lead at Brew Digital. In today's episode, we dive into two hot topics. First, we explore whether B2B social media marketing ...
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Season 1
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Episode 20
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30:40

Google's cookie flip-flop, and the power of personal vs. corporate branding
Firstly, a huge welcome to Haydn Woods-Williams, who makes his triumphant return from paternity leave to lead the Marketers of the Universe. The episode kicks off with a deep dive into Google's latest pivot on cookie deprecation, led by our sen...
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Season 1
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Episode 19
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26:47
