Real Talk
Real Talk, the straight-talking marketing podcast from global marketing agency IMA.
In each episode, we’ll keep it real by asking our guest what they call BS on in the world of marketing.
Expect healthy debate on topics that are keeping the industry awake at night. From the north-south divide, to whether robots are taking over the world and everything in-between.
Great conversation, great company, no BS.
Real Talk
Calling BS on current methods of establishing creative and media effectiveness
In the sixth episode of Real Talk, Alex and Nickii are joined by Steven Sambrooks, Creative Strategy Director at global media platform Teads.
Steven thinks ad effectiveness metrics don’t go far enough to measure holistic audience behaviours. Measuring clicks and view times only gives advertisers a partial insight into who is paying attention to their campaigns.
IMA’s Global Executive Creative Director Simon Long and Media Director Ben Cunningham also join the discussion to dissect what “effectiveness” actually means.
Great conversation, great company, no BS.
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