Real Talk
Real Talk, the straight-talking marketing podcast from global marketing agency IMA.
In each episode, we’ll keep it real by asking our guest what they call BS on in the world of marketing.
Expect healthy debate on topics that are keeping the industry awake at night. From the north-south divide, to whether robots are taking over the world and everything in-between.
Great conversation, great company, no BS.
Episodes
7 episodes
Calling BS on current methods of establishing creative and media effectiveness
In the sixth episode of Real Talk, Alex and Nickii are joined by Steven Sambrooks, Creative Strategy Director at global media platform Teads.Steven thinks ad effectiveness metrics don’t go far enough to measure holistic audience behavio...
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Season 1
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Episode 6
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34:35
Calling BS on adland initiatives for working parents not resulting in significant change
In this episode of Real Talk, Alex and Nickii are joined by Pregnant Then Screwed's Head of Campaigns and Communications, Lauren Fabianski, and IMA’s Lead Planner Jess.Every year, 54,000 women in the UK are pushed out of their jobs due ...
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Season 1
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Episode 5
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32:45
Calling BS on the perception that London is the heart of adland
In this episode of Real Talk, Alex and Nickii are joined by IPA President, Josh Krichefski.For decades, London has been seen as the heart of the advertising industry. It’s led to the belief that only in the capital can you find the best...
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Season 1
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Episode 4
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32:42
Calling BS on the death of linear broadcast TV
In this episode of Real Talk, Alex and Nickii are joined by ITV's Business Development Director and all-round media expert, Jason Spencer. Adland has been signalling the death of linear broadcast TV for a good few years now. ...
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Season 1
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Episode 3
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30:28
Calling BS on the perception that AI will replace jobs in the creative industry
In this episode of Real Talk, Alex and Nickii are joined by Parallax founder, tech trail blazer and AI expert James Hall. James wants to combat the scaremongering that often happens in adland ...
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Season 1
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Episode 2
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33:42
