Talk Copy to Me | Content + Copywriting Podcast
Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away.
Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty businesses—achieve tens of thousands of monthly website visits...and, more importantly, conversions.
With an M.F.A. in Creative Writing and years of experience blending data-driven strategies with authentic storytelling, Erin brings both expertise and approachability to every episode.
This show is crafted specifically for small business owners, solopreneurs, creatives, and growing companies who know they need to level up their marketing but feel overwhelmed by where to start. Each week, you'll get deep-dive discussions and expert interviews covering everything from website optimization and SEO fundamentals to email marketing strategies and social media success.
You'll learn how to:
- Create website copy that turns visitors into clients
- Master SEO basics that get your business found online
- Build email marketing campaigns that nurture real relationships
- Develop a content strategy that scales with your business
- Transform customer testimonials into powerful marketing tools
- Navigate the evolving landscape of search and story-based marketing
No more drowning in marketing buzzwords or getting lost in technical jargon. Erin and her guests break down complex topics into clear, implementable steps that fit your busy schedule and business goals. Whether you're refreshing your website, launching a new service, or simply want to make your marketing more effective, Talk Copy to Me gives you the insights and confidence to step into the spotlight and attract your perfect audience.
Join a community of business owners who are learning to communicate their value, connect with their ideal clients, and grow their businesses through strategic marketing and messaging. New episodes release weekly.
Learn more and access show notes at erinollila.com/podcast
Talk Copy to Me | Content + Copywriting Podcast
What is an Editorial Style Guide? (And Why You Need One)
Ever scroll through your own business's content and feel like each piece was written by a different person? Maybe your Monday blog post sounds nothing like your Thursday email newsletter, or your social media content seems like there's a different "you" posting every day.
If so, your business needs an editorial style guide. And no, it's not just for big corporations. In this episode, you'll learn how to create editorial guidelines that keep your content consistent without losing your authentic voice.
Discover the essential components of an effective style guide, from voice and tone to content rules. Learn how to adapt your message across different platforms while maintaining your brand personality, plus get practical examples of style guides in action for different types of businesses.
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EPISODE 142.
Read the show notes and view the full transcript here:
https://erinollila.com/what-is-an-editorial-style-guide-episode/
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Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts