
Talk Copy to Me | Content + Copywriting Podcast
Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away.
Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty businesses—achieve tens of thousands of monthly website visits...and, more importantly, conversions.
With an M.F.A. in Creative Writing and years of experience blending data-driven strategies with authentic storytelling, Erin brings both expertise and approachability to every episode.
This show is crafted specifically for small business owners, solopreneurs, creatives, and growing companies who know they need to level up their marketing but feel overwhelmed by where to start. Each week, you'll get deep-dive discussions and expert interviews covering everything from website optimization and SEO fundamentals to email marketing strategies and social media success.
You'll learn how to:
- Create website copy that turns visitors into clients
- Master SEO basics that get your business found online
- Build email marketing campaigns that nurture real relationships
- Develop a content strategy that scales with your business
- Transform customer testimonials into powerful marketing tools
- Navigate the evolving landscape of search and story-based marketing
No more drowning in marketing buzzwords or getting lost in technical jargon. Erin and her guests break down complex topics into clear, implementable steps that fit your busy schedule and business goals. Whether you're refreshing your website, launching a new service, or simply want to make your marketing more effective, Talk Copy to Me gives you the insights and confidence to step into the spotlight and attract your perfect audience.
Join a community of business owners who are learning to communicate their value, connect with their ideal clients, and grow their businesses through strategic marketing and messaging. New episodes release weekly.
Learn more and access show notes at erinollila.com/podcast
Episodes
5 Experts on the Website Mistakes Driving Clients Away

Your Website Is Working Against You: Here's How

5 Essential Strategy Questions I Ask of All My Clients

What Happens in a Strategy Session?

Three Ways to Get Strategic in Your Business

The Audit Advantage: Why Review Comes Before Marketing Strategy
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Why Strategy Needs to Come Before Copy, Content, SEO, and Conversions

2025 Business Goals: Systems, Strategy, and Sustainable Growth

What Actually Happened in My Business in 2024

Marketing Predictions for 2025: 8 Experts Share What's Next

Breaking Up with Bad Marketing: 7 Tactics to Leave in 2024

Defy Popular Marketing: Why Authenticity Outperforms Mass Appeal

Is a Holiday Marketing Campaign Right for Your Business?

How to Use a Brand Messaging Guide (So It Doesn't Collect Dust)

What is an Editorial Style Guide? (And Why You Need One)

How to Elevator Pitch Yourself (and Your Business!) Without Sounding Like a Robot

Why Your Business Needs More Than One Ideal Client Persona
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The Importance of Mission, Vision, and Value Statements with Ashlee Sang

A Sneak Peek Into the Brand Messaging Kit I Create for My Clients

Crafting Your Brand's Voice: Building Powerful Messaging Pillars with Zoie Callihan

What is Brand Messaging? (AKA How to Make Your Business Impossible to Ignore)

Being Choosable Without a USP with Belinda Weaver

Building Brand Authority With the Content You Create

Creating a Content Marketing Hub on Airtable with Colie James

Case Study Interviews and Capturing Data with Jocelyn Montemarano
