Digital Dominance: Proven Marketing Strategies to Grow Your Service Business
Welcome to Digital Dominance, the podcast that empowers service-based business owners to stop struggling and start thriving online. If you run a medical clinic, plumbing company, or any service business and feel overwhelmed by SEO, websites, and digital marketing, you’re in the right place.
Each week, we deliver practical, hands-on strategies designed to help you:
- Attract more local clients who are ready to buy
- Boost your online visibility without confusing jargon
- Build a website and marketing system that works 24/7 to grow your business
Hosted by Jeffro, a digital marketer on a mission to rid the world of terrible websites, this podcast breaks down complex marketing tactics into easy, actionable steps you can implement immediately.
Whether you’re just starting out or ready to scale, tune in every week and discover how to turn clicks into clients and take your business from surviving to thriving.
Episodes
128 episodes
The Future of SEO: From Search Rankings to Organic GTM Engines
SummaryIn this conversation, Jeffro and Tom Jacobs discuss the evolving landscape of SEO, emphasizing its transition from a technical background task to a strategic go-to-market function. They explore the impact of AI on search re...
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24:47
The Attribution Fix: How to Prove What’s Actually Working in Your Marketing
SummaryIn this conversation, Jeff Greenfield, CEO of Provolytics, discusses the challenges of marketing attribution in a cookie-less world. He explains the impact of third-party cookies on advertising, the importance of understand...
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26:45
Get in the Right River: AI, Agentic Flows, and the Future of Marketing
SummaryIn this episode, Jeffro and Jim Weldon discuss the critical importance of being in the right market ('river') for business success, the distinctions between serial and professional entrepreneurs, and the significance of cas...
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31:31
Stop Guessing: How Neuroscience, Data, & Creativity Create Profitable Brands
SummaryIn this conversation, Nicole Powell, a certified brand strategist and neuromarketer, discusses the importance of merging creativity with data to create powerful brand connections. She emphasizes the need for businesses to u...
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23:07
From Data to Dollars: How Dave Burnett Builds Scalable PPC Campaigns That Actually Work
SummaryIn this episode of Digital Dominance, Jeffro sits down with Dave Burnett, founder of AOK Marketing, to discuss performance-first digital advertising and how businesses can scale campaigns without wasting budget. Da...
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27:59
The Sale Isn’t the End: How Service Businesses Can Drive Loyalty After the Work Is Done
SummaryIn this episode of Digital Dominance, Jeffro talks with Ken Rapp, CEO of Blustream, about how service-based businesses can turn a one-time sale into long-term client relationships. Ken shares strategies for post-sale engage...
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25:31
BLISS in Business: How to Build Love Into Your Marketing Systems ...with Stephen Sakach
SummaryIn this episode of Digital Dominance, Jeffro welcomes Stephen Sakach, founder of aiCMO.io and Zero Company. With three decades of experience spanning digital media, journalism, and marketing strategy, Stephen shares his mis...
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21:58
Why Cold Traffic Isn’t Buying—And How to Fix It Without Rebuilding Everything ...with Jeff Wenberg
SummaryIn this episode, Jeffro sits down with Jeff Wenberg of Offer Evolution to uncover the real reasons why funnels stop converting and why the problem usually isn’t the funnel itself. They dive deep into the concept of “the cl...
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23:00
The Business Growth Superpower You’re Probably Ignoring: Storytelling ...with Bofta Yimam
SummaryIn this episode of Digital Dominance, Jeffro welcomes Emmy-winning journalist and business storytelling expert Bofta Yimam, founder of StoryLead, to discuss why visibility is earned—not bought and how business owners can u...
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27:24
Build a Business That Works Without You: How to Scale, Automate, and Actually Take a Vacation ...with Andy Seeley
SummaryIn this episode of Digital Dominance, Jeffro interviews Andy Seeley, who runs two agencies, the Creatively Disruptive and Ashworth Strategy and the AI‑powered CRM CHI. Andy shares how to build a business that supports your ...
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28:05
From Broke to $30M: Why Being Profitable is a Moral Obligation ...with RJon Robins
SummaryIn this episode of Digital Dominance, Jeffro interviews RJon Robins, an attorney-turned-entrepreneur who built multiple eight-figure businesses by helping service-based business owners, especially lawyers run their firms li...
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31:03
The HeyTony Playbook for Dominating Google and Social Media... with Matt Diamante
SummaryIn this conversation, Matt Diamante discusses the importance of SEO and digital marketing strategies for small businesses. He emphasizes the need for proper keyword usage, the relevance of SEO in the age of AI, and th...
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29:04
Why Random Acts of Marketing Are Destroying Your Business (and What to Do Instead) ...with Michael Buzinski
SummaryIn this episode of Digital Dominance, Jeffro interviews Michael 'Buzz' Buzinski, founder of Buzzworthy Marketing, who shares insights on how B2B businesses can improve their marketing strategies. Buzz emphasizes the importa...
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32:58
Ranking in ChatGPT and Google: What Actually Works in 2025 ...with Steven Schneider
SummaryIn this episode, Jeffro and Steven Schneider discuss the evolving landscape of SEO in the age of AI, emphasizing the importance of adapting strategies to remain visible and viable. They explore how businesses can build aut...
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25:01
The Smartest Way to Use AI in Your Small Business Marketing ...with Lauren Petrullo
SummaryIn this conversation, Jeffro and Lauren discuss strategies for building an audience, the importance of consistency in marketing, and how to leverage AI for creative marketing and customer service. They emphasize the need f...
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33:30
The Video Marketing Trifecta: Why Most Service Businesses Get It Wrong ...with Tim Bradley
SummaryIn this episode, Tim Bradley, co-founder of Pennant Video, shares insights on how service-based businesses can leverage video to build trust, educate prospects, and convert interest into action. With nearly two decades of e...
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26:57
What I Learned from 100+ Websites for Service Businesses
After working on hundreds of websites, I've seen the same problems—and the same missed opportunities—over and over again.In this video, I’m sharing 37 brutally honest lessons I’ve learned about what makes a website actually work for ser...
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20:25
Becoming the Go-To Expert: Branding with Authority and Authenticity ...with Christine Blosdale
SummaryIn this episode, Christine Blosdale, a five-time bestselling author, media personality, and expert authority coach, discusses how entrepreneurs can rise above the competition and build undeniable authority in their niches....
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30:40
From Ego to Impact: Building Trust in a Digital World ...with Frederick Weiss
SummaryIn this episode of Digital Dominance, Jeffro interviews Frederick Weiss, a seasoned marketing executive, about the importance of human connection in marketing, even in the age of social media algorithms and AI-generated con...
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25:54
Smarter Marketing, Faster Growth: Lessons from 5,000+ Brands ...with Erik Huberman
SummaryIn this episode, Erik Huberman, founder and CEO of Hawke Media, discusses the evolving landscape of marketing in the age of AI. He emphasizes the importance of leveraging AI tools while maintaining a human touch in service...
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26:28
Scooping up Millions: What Every Service Business Can Learn from a Dog Poop Empire ...with William Milliken
SummaryIn this episode of Digital Dominance, host Jeffro interviews William Milliken, founder of SwoopScoop, a successful dog poop removal service. William shares his journey from a joke idea to a multimillion-dollar business, em...
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20:53
Wikipedia, Reputation, and the Rise of AI: What Every Business Should Know ...with Bill Beutler
SummaryIn this episode, Jeffro and Bill Beutler discuss the significance of Wikipedia for brands, particularly in the context of SEO and reputation management. They explore the challenges smaller businesses face in gaining visibi...
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27:32
Is Open Source The Answer To Data Privacy And Flexibility? ...with David Young
SummaryIn this episode of Digital Dominance, Jeffro interviews David Young, a pioneer in cloud computing and open source technology. They discuss the significance of open source software for businesses, emphasizing its cost-effec...
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22:48
Why Your Website Isn’t Converting (And What to Do About It) ...with Cody Jensen
SummaryIn this episode, Jeffro and Cody Jensen delve into the intricacies of conversion rate optimization (CRO), discussing its significance beyond merely increasing website traffic. They explore the importance of testing, diagno...
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24:21
Prompting Your Way To Success: AI Strategies For Service Business Growth ...with Jonathan Mast
SummaryIn this episode, Jeffro and Jonathan Mast discuss the transformative role of AI for small business owners. They explore various AI tools, the importance of effective prompting, common mistakes in AI usage, and how AI can e...
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23:49