#70 - Abundance Is Not a Strategy—It’s an Identity: Why Owning Your Worth Is the Foundation of a Scalable Business

💫 Abundance isn’t something you chase—it’s something you are. 

In today’s solo episode, I'm unpacking what it truly means to embody abundance as a solopreneur and how this mindset shift transforms the way you build, price, and sell your signature offers. If you’ve been feeling stuck in strategy or waiting for permission to show up fully—this one’s for you.

🔥 Links + Resources:

🎓 Free Masterclass – Aligned to Scale
Join me LIVE on May 22 for a transformational training:
Aligned to Scale: How to Unlock Your Signature Offer
→ Register Here

🌀 Apply for Mindset to Market Foundations (6-Month Group Program)
Doors are open for June enrollment!
→ Apply Now

💬 Book a Free Discovery Call with Deborah
Want to talk it out 1:1? Let’s explore what support looks like.
→ Book a Call

Let’s Connect
Follow along on Instagram: @deborah_smith_coaching
 

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Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.

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Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

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Transcript

 Not too long ago, I was in a season where things were not working inside my business the way that I wanted them to. I was working really, really hard. I had all the pieces in place. I had a lead magnets and really great content posts scheduled and. Cleverly written emails and all of it was based on a strategy that I'd been working on, but nothing was landing with my audience.

Nothing. And beneath all of that strategy was this quiet little voice inside my head sort of pleading, thinking, God, I hope this works. God, I really need this to work like this has to start working for me. That energy. Is not the energy of abundance. That's the survival voice inside of me. That was scarcity, wearing a really fancy blazer, right?

And so I teach marketing strategy. I teach funnel building. I teach a lot of technical stuff. I teach, you know, all the underground systems, right? But what shifted for me. It was not a new funnel. It wasn't a viral post. It was not the content that I created. It was actually a very internal shift. It was a moment of looking inward, asking myself some uncomfortable and vulnerable questions, and just resonating with an internal truth.

That abundance is not an external destination that we can reach, right? It's, it's a being state, so I am already. The energy of abundance. I don't need to chase it. I just need to remember who I am and what I bring to the table in, in terms of service. And from that energy, things became so much more clear.

Offers started to flow. Clients started to show up and resonate with my language. The strategy started working because I was no longer outsourcing my power to something external. It was all coming from an inner knowing that I am abundance. Hey there, and welcome to the Mindset To Market Podcast, your go-to place for practical tools and solutions for the everyday challenges of being a creative and spiritual solopreneur living in a material world.

I'm your host, Debra Smith. I'm a holistic business coach with 17 years of experience, and I help my clients bust through mindset and build a daily practice that prioritizes your business's financial growth. As well as your personal health and wellness. I'm here to offer you support, creativity, mindset, practical how-tos, and getting into imperfect messy actions so you can find balance while building the dream business.

If you're a purpose-driven soul entrepreneur who's working on that dream one day at a time, then you're in the right place. Let's dive in. Hey friend, welcome back to the show. Thank you so much for joining me. It's your weekly space for some real talk about the mindset, the marketing and it, and the messy middle of building a purpose driven online business.

And speaking of the messy middle, I have been in an incredibly challenging, sort of real life lifeing hard moment these past few weeks. So I'm a bit off my planned schedule. Um, and I'm, I. Resisting the urge to sort of apologize 'cause I really do try to drop these new episodes on Mondays, but here I am recording on a Tuesday afternoon.

And you know what? That's the perfect opportunity for me to illustrate the power of consistency and how it really does not have to be perfect, but it does have to get done. So instead of beating myself up about not being, not dropping this episode exactly when I said I was going to and being on some exact schedule that's like makes me look like this super polished podcast host, I thought to myself, I.

Let's shift. What does my audience need that can actually help them take action in their business, move the needle, get results, forget about what I think I'm supposed to be doing. And as soon as I started to focus on you, the listener, instead of some imaginary, perfectionist goal inside my business that I set.

I knew exactly what to do because I know what it feels like to need support and inspiration in my own work. So as soon as I tapped into what can I do to be of service and what might help you pick yourself up and do something productive towards your own goals today that the ideas just started flowing.

I turned on the mic and here we are. Right? So consistency and showing up inside your business over. Pretty imperfect wins every single time. Um, but that's not even today's topic. So I just wanted to mention it because it was a feeling that I had, I thought this is useful. But today I wanna drop in with a message that's been really living in my bones lately about the concept of abundance.

And it's a quote that I have on a sticky note someplace that says, abundance is not something I seek. It's something I am. So take that in for just a second. What would change inside your business if you really believed that abundance is not something that you need to seek out. It's already inside of you.

You are already the energy of abundance and the work is not to. Create abundance or find abundance or arrive in a place of abundance. It's it's internal. It's inside you already. You are already abundant, and it's really just getting out of your own way and allowing for that abundance to shine. So let's talk about what it means to be abundant.

It's not about the number in your bank account or the number of likes on your launch post, right? It's the belief that your gifts are actually valuable and needed in this world. It's the certainty that that what you offer already carries value regardless of whether or not people are buying yet, right?

And abundance. Is the trust that your dream clients, the people that you are meant to serve and connect with, are already looking for someone just like you. So when you build your business from that energy, really everything does change. Your pricing reflects your value, right? Your content speaks from a place of truth, not performance.

Your offers land because they're born from a conviction, not from trying to convince. And this is exactly why I start my mindset to Market Foundations course with a module about like your identity as a CEO and setting up a foundation for the mindset work that goes into entrepreneurship. Because you can't scale a business on top of a shaky sense of self worth.

You just can't. I am living proof of that. I've had. Wildly successful business experiences where I was able to scale a business to multi six figures and then seven figures, and it came from overcoming severe scarcity mentality inside my own life. I had to really, really work to dismantle beliefs about money and about myself in order to show up confidently enough to commit to what it took to build that business.

And with. The current business that I operate. It was the exact same thing, like you don't just get to coast on the the accolades of a former business and say, oh, well I scaled to six figures, so now I can do that again. No, you have to have integrity with every single offer that you create and the ability to scale and grow to a big number in terms of finances.

Is built on integrity with your own self-worth. You have to believe in yourself and that value and that sense of I am already abundance. Is a key to this. So before we get into sales funnels or marketing systems or email automations and all the stuff that I actually teach, we have to do that real work of, of reclaiming your power and stepping into the version of yourself who sells from sufficiency, from confidence, not from scarcity.

And when I made that shift inside my own business. Not only did like the offers start to impact people and make sense to people and flow, but I felt such a huge sense of relief. And honestly, that is my goal with every single one of my clients, is not just to help you build. A sustainable marketing system so you can have, you know, incoming leads and make a, make a good amount of money that supports your lifestyle dreams, but it's that you understand your value and that you build from a place of self-love, self value, self-worth, and.

Allow yourself to sort of bloom in that knowing that you are abundance and you guys, here's how I'm seeing this impact my client's work and again, how it's impacted my work. Accepting that you are already are abundance and building that confidence is what creates those magnetic business offers. So when you tap in to that internal knowing that your work matters and that your offers have value, that's when that special magic that I like to call your special sauce starts to truly flow.

So it, it takes courage. To create a personal brand and put yourself out there and say, this is how I show up and shine. But what's so freaking cool is that when you start to practice this level of energetic self-worth and you start to let people in on some of your unique stories and your life experiences, that's when you start to truly attract those right fit clients, right?

Because they see your. Unique individual stories and your, the value you bring and it, it pulls them in. It draws them in. That's how you connect with them. And what's also worth noting is that this type of work is a hundred percent free. You can journal, you can listen to meditations, you can try hypnosis, audios.

Um, there's a lot of ways that you can just sit with this work. You know, it costs nothing to do. Internal abundance work. Um, but a really simple thing you can try is inside the foundations program. In module one, we do an exercise where we write down a list of all of your unique value propositions, like a huge catalog of all the things that you bring to your niche.

This includes your lived experiences, your education, you know, accomplishments throughout your life. Challenges that you've overcome, unique moments of inspiration that put you on this path. And when you look at that all together, you start to see a picture of just how incredibly valuable your work actually is.

And that's the energy that you pour into your offers that make them stand out in a crowded marketplace. So if your shoulders are kind of relaxing right now, if your body is saying, yes, I want. To do more of this work, then let me invite you to something very powerful that I'm hosting and it's happening on May 22nd.

I have a free live training coming up called Aligned to Scale, how to Unlock Your Signature Offer, and it's happening May 22nd. It's gonna be 1:00 PM Eastern Standard Time, but of course, as always, there's a replay. It's free and you can register, uh, at the link in my show notes. And inside this training, I'm gonna walk you through the exact process that I use with myself and my clients to uncover that one of one signature offer.

So this is the offer that only you can deliver. Okay. And yes, we're gonna talk about pricing and packaging and positioning, all that stuff, but really the true like core offer of this class is that we're gonna talk about that abundance because a sustainable offer or something that's gonna continue to serve doesn't come from proving energy or chasing energy or.

Hungry Ghost Energy, these signature offers that really are gonna sustain your online business for, you know, the rest of this year, all of next year. Something that you can continue to refine and, and level up that's gonna come from your inner power and that knowing. So, I'm excited about that class. It's called Aligned to Scale and How to Unlock Your Signature Offer.

It's May 22nd, it's at 1:00 PM it's free. And you can link, uh, register at the link in the show notes. Please join me and also if that conversation is feeling really aligned for you. Then I also wanna mention again that the doors are open right now for my six month group coaching program called Mindset to Market Foundations.

I talk about this all the time because. It's my signature offer. It's something that I'm super proud of. Um, this is a space where we do both the inner work and the income producing strategy work to build a sustainable online business. So we go from, you know, really setting up mindset foundations and daily practices to building out personal brand elements, you know, the marketing elements that you need to create consistent content and building an actual lead generating funnel and sales funnels.

And the goal is to really monetize your magic in a way that feels true for you. So it is a soulful program. It is a peer coaching program. It's, that's a group. Uh, we meet weekly for six months and we move through the modules inside of a course. And so my goal is really to help women inside this program build out the foundations for the thing that's gonna keep them in business in a sustainable way.

It ongoing. So if you've been circling around the idea of getting real support inside your business so you can actually scale and you would like to stop winging it, like at some point, um, you're gonna hire help inside your business if you're doing online business. I, it was like a hard, hard pill for me to swallow.

I've. Mentioned this in the past episodes. I waited way too long to hire a coach and get support for the marketing of my business. Um, even though because I had a marketing background and I had marketing, you know, education and formal training, so I think in my mind I thought I should be able to do it myself.

Um, but when I finally invested in. A coaching program and hiring a coach, things absolutely shifted and skyrocket inside my own business. So I know the value of having support. Um, but yeah. I'd love to personally invite you in. I did decide to make foundations application only for this round. Because I just wanna make sure that everyone that comes into this container is going to get results.

And by results I mean make money, set up sustainable, recurring sales. I want to make sure that you're a good fit so that you can really get. Um, those type of results. Okay. So that's your invitation for foundations. Um, click the link in the, my bio and it's a two minute application. It's really basic application, but it just sets us up to have a conversation to make sure that it's a right fit.

Okay. Let me leave you with this abundance, this idea that we always hear about. I'm abundant. Abundance. Abundance. It's not something that's out there and that we have to hustle to find. It's already within us. It's already within you. It's who you are when you stop performing and you just start remembering your own value.

And the most powerful thing that you can do for your business today is really to choose to operate like the woman who already has everything that she needs. I know that sounds cliche, I know it, but it is. True. The most powerful thing you can do for your business today is to operate like the woman who already has everything she needs.

Show up inside your business today like the woman who already has it figured out, who already has clients saying yes, who already has money coming in, who already has clarity on how she wants to treat those clients who already has clarity on next steps. Just feel it in your body. Actually feel that.

Because that version of you, she is magnetic. She is grounded, and she is building something that is unshakeable, and I want that for you, and I don't have to want it for you. It's already you. That's the whole point. It's not about doing work, it's about undoing the blocks to actually accepting yourself as an already abundant, already successful, powerful female founder.

And coach or service provider, and allowing that to flow just naturally from a state of being. So enjoy that practice for yourself. Come to the event on May 22nd. Please join me for Align to scale. Click the link in the show notes, reach out to me if you're ready for deeper coaching. And you wanna think about joining Mindset to Market Foundations.

Um, we're starting in June, June 3rd, or June 2nd, I guess. And please share this episode with anyone who wants to re you know who's ready to remember who they are, who needs to hear that abundance is not something external that they need to seek or chase, but it's already who they are. You are abundance you.

You are the offer. You are. And I'm so proud of you for showing up, for listening, for doing this work alongside of me. And I hope that you enjoyed this. If so, I would love to hear from you. Please email me anytime at hello@deborahcsmith.com if you wanna jump on. Uh. A discovery call and chat with me about something inside your business.

There is a link in my show notes to grab a 15 to 20 minute brainstorming session. Those are not sales calls. They are a chance for me to just connect with you and meet with you like a regular networking call. Um, and stay tuned because I am editing and ready to drop an, uh, an interview that I did with the amazing web designer Jess Freeman.

She's super brilliant and had tons of wisdom about, you know, building a website that really converts for you. So we'll get to that later this week. And last, but definitely not least, if you're enjoying this podcast, I would love to ask a favor of you, which is to go to wherever you're listening and scroll down to where you see, um, a place to leave a review or a rating, and click the five stars and take 20 seconds to drop a one or two word review.

Believe it or not, that is the most powerful way for me to get this. Bubbling up in the algorithm of podcasts. There's 70 million business podcasts out there. So your, your 10 seconds to rate or review this would help tremendously to get it into the ears of other listeners. Um, so thank you in advance if you do that.

And until we speak again later this week, my friend, may you be vibrant.