#74 - Creating Magnetic Group Experiences: Behind the Scenes of Hosting a Transformational Summer Program

Thinking of launching a group offer, workshop, or challenge? 

As solopreneurs, we’re constantly juggling long-term visions with short-term to-dos. And let’s be real: creating a group offer, container, or workshop can feel overwhelming… until you experience just how powerful a focused, time-bound experience can be - not just for your business growth, but for building real community.

In this episode, I’m sharing how to create a high-impact, limited-time group experience that builds community and drives results. 

I’ll walk you through:

• what to prepare
• how to sell it 
• how to support it once it’s live

Plus, I’ll share a behind-the-scenes look at Summer Camp for Solopreneurs, my 7-week container helping women entrepreneurs finally finish one meaningful project.

Want to learn more and join us in SummerCamp? We start July 2nd. 

Click here for details and registration.

Use the code SOLAR at checkout for the EARLYBIRD discount until July 15th.

Not sure if its a fit and want to chat? Schedule a FREE 20-min call.

Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.

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Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

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Transcript

 Have you ever thought about running a limited time group container, like a workshop or maybe even a summer themed experience? Coming together in community has never been more important or popular. And if you do it right, it can also be extremely lucrative. So if you've ever dreamed of creating a transformative community space that builds connection and helps your people take an action, then this episode is for you.

I'm lifting the curtain on how I create and run powerful short-term containers, very much like my upcoming summer camp for solopreneurs. Which I'll tell you more about at the end. Um, so whether you're planning your first free challenge, uh, a mini mastermind or even a seasonal experience like mine, I'm gonna break it all down in this episode.

Hey there, and welcome to the Mindset to Market Podcast, your go-to place for practical tools and solutions for the everyday challenges of being a creative and spiritual solopreneur living in a material world. I'm your host. Deborah Smith. I'm a holistic business coach with 17 years of experience, and I help my clients bust through mindset blocks and build a daily practice that prioritizes your business's financial growth as well as your personal health and wellness.

I'm here to offer you support, creativity, mindset, practical how-tos, and getting into imperfect messy actions so you can find balance while building the. Business. If you're a purpose-driven solepreneur, who's working on that dream one day at a time, then you're in the right place. Let's dive in. All right, you guys.

Happy summer. It's the start of summer here in the us. It's June 11th, today, happens to be a full moon in Sagittarius, and it is an absolutely gorgeous, bright strawberry moon. So celebrating that, that's my birth sign. And just feeling, you know, I know. These are supposed to be Evergreen podcasts, but I like, um, putting context around the energy that's happening, what influences me to choose to create different episodes, et cetera.

So it's a full moon. Um, and I've been thinking a lot about how to support some of my clients, uh, and my listeners around creating experiences because. I've noticed in the last two to three years, it's become more and more and more popular to run a membership or host an online community in conjunction with your course or basically create some type of space where there is an exclusive access to the leader, the coach, the.

Owner of the business or whatever, and people seem to really thrive in these containers. I've had great luck and experience with running short term, highly focused group containers for all kinds of experiences. And so I thought today I would pull back the curtain on how I do it, why I do it, and how you can do it.

So we're gonna talk about why they work, why limited time, c. Group experiences work, right? Whatever kind of container you're creating. We're gonna talk about how to prepare for it. I'm gonna share with you how to talk about it and how to sell it, right? Messaging and sales and. Also how to ex uh, support the experience once you go live.

Because once it's up and running and you've sold it and you're, you know, in the space, you've gotta keep it vibrant and electric and happening. So, um, and then at the very end, I'm gonna tell you about summer camp, which is coming up soon. So let's dive right in. Let's not waste any time. This episode is gonna be juicy.

It's chock full. Get out your pen. Okay. First and foremost, why do limited time experiences or containers work? So this is really important to understand. They're permission-based spaces where people intentionally choose to step in for a short. And focused amount of time. So because they're saying, yes, I'll commit to that three weeks or that three days, or in my case for summer camp, it's gonna be seven weeks.

They're, they're, they have a framework already, right? There's a book ended, there's a beginning, a middle, and an end. And we, as curious human beings, I talk about this a lot and, and like why storytelling works so well in marketing is because we like completion of. Experiences. It's, it's very satisfying to our nervous system, but there's something really powerful about knowing, okay, I've got three weeks to get this done.

I've got 30 days to get this done. I've got, you know, however many days. Sometimes, you know, those three days challenges, those are very popular for launching courses. I used to host three day. Nutrition based challenges all the time, and they got incredible exper. We had incredible feedback and experience in those spaces.

So because they're permission based, they're saying, yes, I wanna step in and I'm going. Give my attention to this for this, this limited amount of time. And so while people are in there, they feel like they're part of something. They feel like they're part of this community. They have examples from peers pulling them forward.

They've got guidance, you know, amongst the community and also with the coach or the guide of the experience. And so there's a feeling of momentum, right from even the beginning, even before they started. They feel the momentum of like. I'm doing this and that feeling in business is really priceless. So these, these limited time experiences, workshops slash containers, you know, short term coaching programs, whatever it is, they work really, really well to get a focused result for your client.

And then they have this feeling of achieving a win in a small amount of time. So how do you prepare for a group experience? Well, first of all, like any offer that you're gonna sell, you wanna clarify the promise. That you are going to deliver with that experience. So really important. What is the transformation that you are promising them?

And the more clear you can get about the transformation, the easier it will be to sell. So what's the quick win that they're gonna get if they spend three days with you, a week with you, um, if they join your 30 day challenge, or if they sign up for your, you know, month long sprint coaching container or.

In my case, I'm doing a summer themed, um, project focused container this summer. It's called Summer Camp for Solopreneurs. I did it last year. It was awesome. It was so fun and exciting because it was like, okay, for this summer we're focusing on one project and we're really gonna get it done. And then you have this.

A highly focused container, but also the container was shaped to create space for it to be summer. So I'll talk more about that later. But basically, the transformation is. Pick one project and by the end of this seven week coaching container, you will have got moved it from idea to reality. You will have a finished project.

And of course, I guide people at the beginning to create realistic goals. So there's, you know, people aren't coming in like, I'm gonna build an entire website by myself this summer. Although that is possible if you have web design skills. Um, but basically you wanna clarify what the transformation is.

That's thing number one. What are you promising people they're gonna get if they join your short limited time experience? What's the quick win? Um, that's where you have to start with this, because that is the, that's everyth. Everything is built on that because you're gonna shape your experience based on.

Delivering that transformation or promise. So the, the pacing of your container, the programming, the content you share, the timeline you create for yourself and the way you talk about it and sell it all depends on getting clear on that transformation. So as always, spend extra time getting crystal clear at the very beginning.

What is it you're actually. Offering. And then the second step is for preparation, is just to map the journey. So what does it take for your, um, a participant to go from where they are now to the end result, whether getting that transformation. So you really wanna define the duration. Is it three days to get the result?

Is it gonna take six weeks to get the result? Is it gonna take one month over the summer? But self-paced, um, you have to get really clear. And if you don't know exactly how long it might take to get the transformation that you wanna deliver, I recommend running a test or a beta group. Basically, last summer was my beta group for summer camp.

We. We tried an eight week container. Um, and I got such incredible feedback and data from those women. They gave me in depth. I undersold it so that I could ask for their feedback and I got really good feedback and data points. There were areas where they got really, um, got felt like they were getting behind, not the vibe I was trying to create.

So I had to fix that. Right. And that meant tweaking. How much we did inside the containers, as well as narrowing the focus to just limiting the focus to one thing. Um, but also it meant, you know, really helping advise people at the beginning. To make sure that they're clear on their goals, so they're getting the results within that timeframe.

Um, another way to map the journey is to figure out what are the beats, like what are the weekly milestones or the daily milestones, or the hourly milestones. Um, if you're, if you're, you know, we're talking short term here, so I would say the longest would be like a month or two. So you're trying to really create a succinct container.

So you wanna map out. What are you doing in week one, week two, week three? Um, if you're doing 30 days, what are you doing? Day one, day two, day three, all the way through to the end. And then finally, for mapping the journey, you wanna clarify and list out any of the tools that will be needed to achieve that goal.

So are they gonna get direct coaching with you? Are they gonna be GI given PDFs or templates to use for the experience? Are they gonna be given. Are you gonna mail them all journals or books to read? Um, are you mailing everybody a pair of tap shoes or knitting equipment? Like depending on what you're teaching in your, in your experience, what tools do they need to get the transformation?

Um, and of course there'll be some type of community space needed in order for you to create the cadre or the feeling that, you know, we're all in this together. So. Um, mapping the journey is step two of this, right? Step one, clarify the promise or the transformation. Step two, map the journey. Step three of preparation is to actually prep your systems, right?

So this is the technical part. Um, you're gonna need to set up a payment link. You don't have to get fancy with this, you guys, and create like a giant website. You don't have to have, um. You know, a fully souped up landing pages and sales pages and all that. You just need a way for them to pay you. And I recommend, you know, a series of emails that onboard them.

And keep them active once they're in the space. So what that looks like specifically and sometimes in my containers is, let's say like leading up to an experience. I'm gonna send out emails to sell it. Once people have purchased and and stepped into the container, they're no longer gonna get sales emails.

They're now going to get. A series of emails that kind of prep them for the experience, get them excited, make sure they have the time set aside, the tools that they need are ready. Um, if there's a coaching call with me involved, I'll make sure they schedule it. So all that stuff, all that prep work gets done.

And then, um, just making sure they have the daily, you know, whatever, if like, if there's weekly meetings or something that they're locked into the calendar, that they have the right links. So those emails serve as a way to just onboard them, update information, make sure they have all the tools and information that they need to get that transformation right.

So it's your job to steward them. Through the process so they get the transformation that you're promising. And a lot of times that just means really well organized communication. I've seen people really drop the ball on this and it really can screw up your coaching container because for example, like I've joined experiences where then I was like fishing for the information.

Like, wait, when are we meeting? Like where, where are we meeting? I don't really. I don't see it in the main autoresponder email that I got, and I, and now I'm spending time digging through my emails looking for when are we meeting and where no, do not, do not do that to your people. Then it sets the wrong tone right at the beginning of the experience.

You wanna make them feel completely supported and held. That's where email comes in. So if you're not doing email marketing around your. Coaching offers or your group container or something like that, I recommend that you add it. It just saves a lot of time. It gets you out in front of stuff like, you know, reminders from when to meet and where to meet, et cetera.

And then of course you might also have an onboarding system, like maybe they need to join a member's portal and watch a course or watch, be able to watch YouTube videos that are in a Google Drive folder. You might need to help them set up. You know, for the experience. So it depends again on what you are creating.

But basically you wanna prep your technical systems, payment links, email sequences, and anything you need technically to onboard them, like training videos. Okay. Just really quickly reviewing prep, which is to clarify the promise to map the journey they're gonna experience, and then to prep all the systems.

Um, and then another possible thing you could do in preparation for a group container would be to create some kind of a lead magnet that you're gonna put out there into on, in the online space, or however, you know, however you do business in real life, at your storefront, at your kiosk, um, at the farmer's market.

I love to use that example, but basically you're gonna, you can create a lead magnet that. Gets people on a mailing list, you know, like a cheat sheet or a challenge or a guide, and that could be, you know, what attracts people to your group coaching container. Okay, let's move on and talk about, uh, messaging and sales.

So some messaging tips about. Selling a an experience is really just to speak to the transformation the entire time. So you wanna use phrases like limited time, seasonal, summer, only one time experience. Um, you wanna make sure they understand the duration of the experience. So you're gonna be using the time limit in your marketing.

You're gonna say 30 day or seven week, or three week, um, or three day, whatever the time limit is. And you wanna make sure that you are highlighting keywords that your ideal client is likely searching for in the messaging. So for example, for me, I, my transformation that I promised during summer camp is that one, you're gonna pick one project.

And by the end of that seven week container, get it done. So I know that what's possible inside seven weeks is it could be creating and launching a new offer. It could be creating and launching your own community space. Um, I have had people go through a seven week container who created and launched a podcast or a YouTube channel.

Um, for some people last summer, we focused on. Email marketing funnels. So everybody was focusing on email marketing funnels. That was very successful because you can get your email marketing funnel set up in a matter of days, but the hard part is clarifying who you want to serve and how to speak to her.

So a lot of that time was spent for people. Really, um, soul searching who they wanna show up and, and serve that time. It takes time, right? And I know that from having done it. So I was able to support my clients through creating clarity on their client. And, and then therefore all of their messaging and their pricing sort of simply followed, right?

Because they did the work during summer camp to clarify their ideal client, and that that does take some time. Um, so an email marketing funnel was a, or a newsletter, for example, is a great thing that you could launch in this container. Um, but basically during your messaging, you want to really speak to the promise.

That's really what it is. People don't care about the details so much. Like they don't necessarily care how many hot seat calls they're gonna get or how many times you're gonna, you know, review a thing. They wanna know that you're guiding them to a transformation. Okay. And so with that type of messaging, you wanna share behind the scenes content as you build it.

So as you're marketing and selling this, you wanna share like a look behind the scenes, like what does this container look like? What are the types of things they'll be doing inside of it, et cetera. So, where should you be communicating about your group experience? I think right now the hottest place to show up in terms of social media, if you wanna, you know, focus on messaging to people that might be interested in short-term, limited time or seasonal events or experiences is really reels on Instagram, um, and Instagram stories.

So you can use those like cute countdown timers and you can easily post. Um, frequently asked questions and answer them, and you can document your prep. You can give sneak peeks. Those are so Instagram reels and Instagram stories are, are two spots that I think are absolutely fabulous for showing that behind the scenes, look at what your container's gonna be like.

And then of course, Pinterest. Which is you can create pins that sh, you know, share your lead magnet or invite people into an ex, you know, if you're gonna do a launch event of some kind to sell the container. Um, pins are fantastic for getting people. Just snagging people's attention and then inviting them to the container.

And then of course, email using warmup content like why I built this, and who it's for emails. So those are really helpful. They help people decide, is this for me or not? Um, and then the direct message flow. This is so powerful, you guys, transparently. I did not start working on connecting with people in my dms on Instagram and other social media platforms really until this year, like.

And if you know I'm learning this as I do it, it is really powerful to just chat with people in the dms in a non sleazy way. So, you know, you can do that by asking qualifying questions, just making sure that people are a fit. Don't ever pitch people immediately on. In your dms. That is a terrible approach.

Um, it is unethical to just like cold pitch, in my opinion. I'm, I know people do it all day sideways, but I don't like being pitched in the dms and so I don't do it. Um, but just lead with curiosity. Like there's nothing wrong with in authentically connecting. There are people out there who need and want what you are gonna sell, so help them.

Find you lead with curiosity, ask qualifying questions, and then tell them that you wanna move to voice notes to explain the vibe of the container if they're curious. I. So you can easily just in your reels or in your stories, tell people, DM me a specific word, if you want to know more. And then if they DM you, that's in showing intent.

And so then you can feel safe to ask questions and just communicate with them at like, in a normal way, in a normal non sleazy way. And I say non sleazy because there is so much, there are so many bad actors who are just spamming people in the dms. And I, that's, that's a no-no. And just reminder, when you're doing this work, stay in that having energy that we talked about in the last episode, right?

You don't wanna be in trying energy, like, you know, um, you wanna come from a position of abundance, not scarcity mentality. So you're not trying to convince anybody of anything. You're just inviting them. You're inviting them to your party. If it's a good fit for them, they'll come. If it's not. Move on.

That's it. Become unattached to people's outcome or people's decision. You are moving forward, you're creating this space, whether or not they join, and that's that. When you have that forward motion and that having energy, it's really easy to chat with people briefly in the dms. Let them know what you're all about and then keep it moving.

If they wanna join, they will join. Send them to learn more. If you have like a Google Doc or a landing page or a sales page. But don't get attached to people's decisions like they may or may not. There's a million reasons why people do not join your program, so that's a different episode. Let's move on.

Let's talk about how to support the experience that you create once it's gone live and your container is available. So number one, very important set expectations early. Okay. You wanna share a really clear timeline and participation guidelines. So make it crystal clear if you have a group that you're hosting, um, which is actually the next point of this, you're gonna have to provide a space for the connections to happen.

So this could be a private Facebook group, it could be a circle group, it could be a Voxer thread or chat. Um, I've seen people have. Really powerful community experiences on WhatsApp, like a messaging app. Uh, I just did a really great group container experience on Telegram, which was new. I'd never used Telegram.

I've used Kajabi communities. Um, but the, the main one that I have used over and over again is Facebook. Now, of course, we always say, do not build your house un borrowed land. However, this is a temporary, it's a popup. It's pretty safe to say that if you build. A short term container, nothing drastic is gonna happen in that 30 to 60 days.

So you can sort of safely build in Facebook, I would say. And with that, you wanna put in guidelines. So you wanna pre. Pre arrange, um, the rules of your group and participation guidelines and do's and don'ts. And like for some groups, I've seen people, um, guide, guide the group to use certain hashtags in order to like share wins or ask questions.

Or ask for feedback. So that's a great thing to do, is to provide them a set of rules to follow for so they know how to communicate. And then of course, you know you're gonna create the vibe of your space with those guidelines as well. Then once it's going, you really wanna nurture the community. This is super important because they're gonna feel welcome if you invite them in.

Give them opportunities to connect. So that could look like having weekly prompts or weekly challenges or daily challenges. Um, it could be that they need to do a daily check-in with their work and in order to like achieve a certain accomplishment or goal. I've seen people do, I have a gamified portal for mindset to market really effective.

I'm somebody who collects. You know, wins in that way. I love to like check boxes. So for me, if you gamify the portal, I am in so inside mindset to market. If you ever, anybody, like my students will tell you I have a gamified portal, because it's so fun to like check boxes and win badges, but also then you see your momentum.

So you could have like weekly prompts or challenges in check boxes, personal check-ins. So with my containers, no matter what, how active people are or whatever, I make sure to get in the dms inside the com container and check on people. How are they doing? Are they, is this working for them? Do they need a little support in any area?

Where are they stuck? Sometimes people are shy. They, they wanna be in the community, but they don't wanna speak up. They feel embarrassed about their work, they're unclear. They, they don't wanna ask certain questions. You gotta help those people. Shake the vulnerability and get into action. And so that could look like behind the scenes dms and stuff like that.

And then of course, you're gonna celebrate and highlight members wins and experiences and help them through challenges in that group container. That's, that's a big part of creating community, is helping each other see each other doing the work. And then at the end, you're gonna close the loop, right? So you're gonna ask for their feedback, like, really help the container come to a a, a nice ending.

Make sure that they feel seen, celebrate the transformation that people have had, highlight I. You know, how people have gone from where they were, were, and to where they are now. And also that's a great opportunity to make your next offer visible. So at the end of your group experience, whether it's a workshop or you know, a, a container, like I said, three to 60 days, you wanna invite them to do the next thing.

So is it one-on-one coaching? Is there, you know, do you have a course that you're selling? Is there another signature program that you already offer? So. That's it. Let's just recap really quickly in order to create a limited time container, a workshop experience, or a sprint container, um, or even just like a two hour, you know, workshop.

You wanna do the preparation, clarify the promise, map the journey, prep your systems, and maybe put out some lead magnet type content to get them interested and then you're gonna. L get really clear on your messaging. Speak to the transformation, show up. Live on reels and stories. Use, you know, use highly SEO laden tools like Pinterest, um, and threads and emails, and then get in the dms and chat with people.

Get them in your container and then. Create a great experience, support the experience lives, set the expectations, nurture the community, and make sure to give them a full circle experience by closing the loop and having some type of ending celebration. I. If you're feeling inspired to create your own limited time container, if this is an exciting topic for you, if this is something that you've been thinking about, you've been wanting to do it, and you've been in, you know, in the back of your head you're thinking, ah, I would love to run a workshop or a series, or, you know, I have this great idea for a sprint container for.

For whatever is your niche, um, and you're craving a structured space to finally follow through on that project idea that's been sitting on the shelf for you. Then let me directly invite you to be a part of my summer camp for solopreneurs. This is such a fun container. I love summer camp for solopreneurs.

I was a camp kid growing up. Um, and yes, it's called camp and yes, it happens in summer, but please make no mistake. This is a highly focused, done with you coaching container, which is designed to help you start and finish one meaningful project. Within a seven week timeline. So think of it as your creative productivity cocoon inside a season.

That's usually, you know, a lot of times in summer we sort of check out and I've seen so many times my clients really lose momentum over the summer because they just. They wanna be outside, they wanna be with their kids. They want to travel and take vacations, which is all very important, but your business needs to be consistent.

So part of the reason I created summer camp was for to help bridge that gap for people and help them choose a project. And just focus in on that one thing. So here's the magic, because we zoom in on just one priority for the summer, you're actually able to experience a deep feeling of momentum finally bringing that idea to life, but within and a relaxed energy, right?

Because it's intense. It's, it's, you're gonna get intense levels of execution. But we're going to go through that in such small bite-sized baby steps that it's gonna feel leaned back. So I'm gonna share two quick stories from last year. Uh, my client, Nikki, she came in with really nothing. She had no technical setup.

She had no email list, no online marketing, no website, nothing. Um, but she had an idea that she'd been sitting on for months, which is that she wanted to start. To build a local network of other solo, like she's a self-employed, um, she's self-employed and she was craving community, so she wanted to create this like.

Networking, but also exercise group so they would network while walking. So during summer camp, we broke down this idea into weekly deliverables and by the end she had created and set up a newsletter, had gone live and written her first newsletter, um, led to her first in-person walking and networking event in her town.

She lives in New Orleans and so she built a real community from scratch in, in that short amount of time and launched it. And so now she has the template and the, and the framework to do it over and over again. And then my other client who, uh, a success story from last summer, there were many, but I'm just highlighting a few.

Um, a woman named Fat Lana, she's somebody I met through, um, a previous group that I was in. She had been really dreaming of creating simple educational videos on how to ferment your food to promote gut health. And she was. Really mired in the technical part of it. She was really stuck and, and very overwhelmed by just like how to film it, how to set up the cameras, actually how to edit it, like which tools to use, that.

All of that just felt like way too much. So during summer camp, we created a step-by-step filming plan for her. Literally, I broke it down into pieces. We, with her, including how to film her setup, how to set up her kitchen, which kind of lighting, how to batch the videos like. What she would use to edit it, which tools?

And then she got into a flow. And so she went from totally just stuck in idea mode to execution. And now she has these fermentation videos that she uses in her marketing funnel. And that led to her being able to sell her course. So this kind of progress is what we need to be. This is what we're doing inside summer camp, is taking ideas and turning them into implementation and getting it done.

Okay? So it's not about being busy, it's not about being stressed. The opposite actually. It's about moving the needle in such bite-sized pieces that you actually get it done, but you feel the momentum. You feel the flow. You've got the support you need. You've got a clear weekly goals. You've got accountability check-ins, you've got personalized support.

I. And you've got the joy of doing it alongside other women solopreneurs who get it, who are also feeling like they were stuck in their idea and they wanna make progress. So if that's calling to you, we kick off the week of July 2nd and we're gonna wrap. Uh. On August 22nd. So the reason I made it seven full weeks you guys is so that you can get into the summer vibe as well.

And, but at the end of the summer, have something you're super excited about, something PR you're proud of that you can build from and launch as you head into fall. So this is designed to support people who are taking vacations. People like last year, I think every single person was gone for at least a full week on some kind of summer, summer vacation.

Um, people were doing their work poolside. People were using mindset to market the trainings to, to get solutions and get answers. The group was really active and it was so much fun. So if that sounds enticing to you and you wanna join us, you have a limited amount of time right now to get in there for I'm, I've got a super early bird deal going, and it's just 3 97 until June 15th.

So that's really just four more days. So if you're listening to this on June 11th, click the link in the show notes and join summer camp. I would love to support you. Making this your most productive summer for your business ever. Let's launch that project. Let's craft that new offer. Let's finally launch that YouTube channel.

Let's get that one project off the shelf and polish it off and map it out and get it done. All right, my friends. That's all for today. I, I hope you like this episode. Um, I love short term group coaching experiences. I love coaching them. I like being a part of them. I love challenges. I think a lot of people feel better when they're doing something in community, especially if they're trying to do something that's hard.

So think it over and if you have an idea that you want to share or get my feedback on, please feel free to book a 20 minute free consultation. This is not a sales call. I say this every episode, but it's true. I'm not gonna be, it's not a sales call. It's a chance for us to brainstorm and enjoy, you know, kind of learning and.

For me to hear what you're working on and for you to get some feedback. So that's it my friends. Click those links in my bio and let me know how you're doing. And if you love this episode, please leave a rating and a review. Thank you in advance. And until next week, may you be vibrant.