#108 - Soft Power Pt. 2: How Miki Agrawal Creates Global Impact by Solving Unsexy Problems

How do you throw a funeral for a tree, host a butt-themed convention, and still outsmart legacy brands with zero budget? In Part 2 of our conversation, Miki Agrawal takes us deeper into the creative campaigns, fungi-powered inventions, and consciousness-first capitalism that have made her one of the boldest innovators in business today.

From unbleached baby diapers that biodegrade in 12 months to DIY anal bead invites (yes, really), Miki shares how shock value with soul can move the needle and the masses.

We explore:

• 🪦 Her legendary “Funeral for a Tree” activation
• 🍑 How “Butt-Con” built buzz for free
• 🍄 The fungi-powered diaper designed to eat plastic
• 🌍 What she learned from indigenous tribes in the Amazon
• ✨ Why “Soft Power” is the future of business and leadership
• 📉 The hidden environmental cost of everyday convenience
• 💡 Her Friday Thinking Days (and how YOU can spark better ideas)

This is a masterclass in creative rebellion, world-changing entrepreneurship, and building conscious companies that actually care.

🍼 Learn more about her latest innovation at HIROdiapers.com

🚽 Explore bidet brilliance at hellotushy.com

Follow all things Miki at MikiAgrawal.com

Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.

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Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

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Transcript

 What if solving the most overlooked and uncomfortable problems that we are actually inundated with in society is actually the fastest path to making a global impact with our work? That's exactly what Mickey Agrawal has done again and again with companies like Thinks Tushy and now Hero Diapers. She's an activist, an artist, an inventor, and unapologetic entrepreneur whose work.

Flips taboos into world changing business models, and I'm thrilled to bring you part two of my conversation with Mickey Agarwal. So in part one, Mickey shared the unexpected catalyst behind her career. She shared how she bootstrapped bold ideas into viral brands and. We talked a lot about the very iconic thinks Subway campaign that really changed everything and put that company on the map.

So if you haven't listened to part one yet, I want you to go back. It's episode 1 0 7. Check that out first 'cause that's gonna give you the full backstory behind today's conversation. And quick note, there's a moment in this episode. It's about three quarters of the way through where our audio briefly cuts out right in the middle of a conversation about conscious capitalism.

So I don't want you to miss the point there. So conscious capitalism is the belief that. Companies thrive long term by serving all stakeholders, not just the shareholders, right? Not just the financial people. So this includes customers, employees, the environment and society at large, and companies that do this, that follow a conscious capitalism model, they actually outperform traditional business models by 10 x over time.

So we get into that in this episode and it gets cut out a little bit. So. Also in today's episode, we go even deeper and Mickey shares two of her most outrageous brand campaigns and activations. We get the deets and the behind the scene on her micro digestible, fungi powered diaper that literally eats plastic and her vision for how that's gonna work.

She shares an amazing weekly ritual for downloading her bold. Business ideas and we get a sneak peek. Look at her emerging framework for soft power and how this could be the future of entrepreneurship. So this one is provocative, it's practical, and it's of course packed with big ideas. Let's get into it.

Hey there. Welcome to the Mindset To Market Podcast, your go-to space for practical tools and solutions to the everyday challenges of being a creative and soulful entrepreneur living in a material world. I'm your host, Deborah Smith. A holistic business coach and marketing strategist. With 17 years of experience, I help my clients bust through mindset blocks and learn daily marketing practices that balance personal wellness with financial growth and impact.

I'm here to offer you support with creativity, mindset, practical how-tos, and getting into imperfect messy actions so you can experience daily breakthroughs as you grow. If you're a purpose-driven entrepreneur building an online business, you're in the right place. Let's dive in.

I was thinking about all the different campaigns that you have created that have been just like besides the Amazing Think campaign. So I would love to ask you, out of all the wild creative campaigns, which ones are your favorite and why? 

One of my favorite events that campaigns we did, we is we did this event called The Funeral for a Tree.

And it was done basically for Super Al for free because we got some vendors to give us sponsors, whatever. But we rented the Judson Memorial Church in the middle of Washington Square Park In New York City. 

Yeah. 

And we basically created a full funeral experience of a dead tree called Willow. Willow Bomb.

Who? Who died. And we, it was a sold out event, like 450 seats full, and we had a 25 part choir. Uh, Matthew Morrison, the lead in, in the show, glee. He was Reverend and his wife Renee was one. They're my best friend. They, she was like the wife of the deceased Willow Treaty and she, and then their dog wood, and then we had comedians and we had, uh, we had Eska and Martinez that, that that young Native American kid who sued the US government for hurting the planet.

Yeah. He came and did this epic sermon. It was one of the most inspiring events. People were just like this. I can't believe this was a brand activity if 

avant garde street theater, 

it was the most avant garde thing people had ever seen. And I have a video of that too. I'll send it to you. You do. But it was like we had like a open casket with a tree.

Like it was so insane. And Judson Memorial Church is like the biggest church in all of New York City. So, yeah, that was a huge one. We had an event called But Con, and it also cost us a zero because we had a bunch of vendors like present their stuff. So it was just net, net zero. Yeah. Yeah. And we had an ASK kissing booth where we had like.

Our, our person in like a, a butthole costume. Like just tell complimenting you about how amazing you are. But she was like an ass kissing booth. And then we had the Kim Kardashian's like butt workout person. We had the twerking champion of the world. We had the cake sitter. We had asa curia, the asaki, the number one anal porn star.

We had Dr. Mark Hyman, who's one of my dearest friends, and he, you know, talked about gut health. And we had like Le Lamar who talked about also anal pleasure, like we had everything but but pimp pull expert. We had the, the, the, the celebrity colon, colon hydro person came and everything but related was called but con.

And we had like 49 of the top press came to our event in the middle of August. It was like, it was one of the things that, that put us, put us on the path. And then also, 

did I read that you sent like secret invitations? 

We sent, we sent out invitations. Um, it was a DIY, um, uh, uh, build your own anal beads and, and, and press just wrote about it.

'cause they're like, this company is so crass, but we're like, DIY anal beans come to this event, but con. And so people just wrote about our invitation. You know, it was so funny, 

like creating conversation around an experience so people cannot not talk about it. 

Yeah, totally. 

Past we really driving viral conversation.

Totally. This past summer we did a, an event where in Central Park we did this like popup activation where we had this drag queen like listening on the other side of like this, this confessional, it was called the Toshi Confessional. This confessional booth. And you would, you'd basically admit your sins and then you'd go into the booth and get tushies sprayed to then like clean out your confessions.

And then we had this one, one campaign, which was called the Asshole Activists, where we had 20 of our customers agree to have their asshole photographed by a number one fashion photographer. And then we blew up the asshole. Into this huge, I mean, and, and we, we rented the most beautiful gallery in Toronto.

So when we were launching our Canadian market and we did this whole asshole activist campaign and launched it on Earth Day, and it was like, you know, UNC Unclenched for climate change. And so it was this whole, anyways, it was. We've done so many things. 

I mean there, so there's gonna be shock value, right?

People are gonna say, I can't believe they did that. I don't wanna look at that. Or like, that's disgusting. 

It looks stu stunning. It was stunningly, 

it was beautiful art. It was, 

yeah, 

an elevated presentation. It's amazing. I hope everyone listening is like your wheels are spinning about ways that you can really step outside the box.

And like right now, especially in the online space, there's just so, especially with ai, there's just so much plain vanilla out there. We really need to. Step into our inner creatives and just feel safe being different, you know, and doing something that could be maybe disliked, maybe disruptive. I think that's, that's a big part of the disruptive nature of everything that you've done is like the fear of being what disliked, hated, you know, taboo, all that stuff.

You have to say, that's okay because I'm doing something to help the planet, or I'm doing something to help my client, and this is gonna help somebody have a transformation in their life. And going back to the death of a tree, the, the deforestation that you talked about earlier, the So Tushies is an answer to, we don't need to be deforesting the Amazon to create paper products that are also damaging.

Like, could you just talk a little bit about what's going on with that? 'cause I know you that you've traveled to various different rainforest. 

Yeah, 

I kind of think it's just like out of sight, out of mind for people. So we're just using AI and not thinking about the impact or we're using paper products and plastic products because it's convenient, but like they, it makes a, it makes a difference if we can create behavior change in our everyday life.

And I think some people feel like the problem is so big that they can't tackle it alone, so then they're just like, whatever. I bought my plastic container of strawberries again. 

Totally. I know I'm here at my newest company, which I'm excited to talk about as well. 

Yes. 

It's like, it's the same thing, like people don't realize when they, until they go to a landfill, I think everyone should go see a landfill.

I mean, went to my first landfill in Austin, you know, like I posted about that on my Instagram and it was such a shocking, like a key experience. It was just like, wow, when you actually see where away is when you throw something away, like where is away? When you really witness it, you're just like, whew.

Like that's, yeah, that's, that's a lot. And with tushy as well, like, you know, people don't realize that you're literally, like, trees are one of the greatest technologies of our time. They've come, they came to our planet like 390 million years ago, approximately, and they figured out how to literally take out carbon dioxide, carbon monoxide, nitrogen dioxide, and all these toxins from the air.

And literally transform it into oxygen for us to breathe. And we're literally cutting them down and wiping our butts disrespectfully with them without even understanding that it doesn't even properly clean us. It's causing chronic UTIs, hemorrhoids, fissures, bacterial vaginosis, like all these itching, like all these things because you're not, if, if a bird poop in your arm, you again, you wouldn't smear.

With dry paper, call yourself. Hey, but just with paper, like he would, like, would you ever, like, it's just, you would never do that. Doesn't 

make any sense. 

We've been indoctrinated to believe that dry paper cleans the dirtiest part of our body and it's the most disgusting, horrible, weird, bizarre. And we're using trees to do it.

It's bizarre. And so. Yeah, to the tune of 15, 20 million a year, including the Canadian boil of forest, one of the greatest carbon sinks of our time. It's like literally takes in so much of the carbon from the air and literally transforms it and takes it in without those trees. We're just with CO2. That's where, that's why climate change.

All this stuff is happening. Same thing, the Amazon Rainforest, you know, I went to the Amazon Rainforest and visited the indigenous tribe, the the S Opera Nation. Where they've never been to the modern world, inside the middle and the heart of the 88 million acres of the sacred Amazon rainforest, sacred headwaters on the Ecuador side.

And it was like one of the most magical experiences of my life. And to know that they feel like the blackness of the modern world is coming to get them. Like they're literally like doing prayers every day to like, for like the, the blackness of the modern world, you know, to like the darkness of the modern world to come.

It's. 

It's very, very heavy. Yeah. 

Yeah. We, you guys, everyone listening, please check out tissue, but also think about this in your everyday life. I think about this every single day. My husband and I really try to, we really have a, no plastic comes in the house rule. We just 'cause we, how do you get it out, but make it a bold boundary?

And it's so, it's so unconvenient. Like, there's products that I want, but I can't buy them because if there's no change, there's no change. And so sometimes we have to be a little uncomfortable. To usher in that kind of change, which is really kind of the core of everything that you've done. You're like, you know what?

Discomfort, it's my middle name. 

Yeah. To, I mean, and, and here I've been focusing the last four years on deeply too. Yeah. 

Yeah. So here is, is something I haven't interacted with 'cause I don't have a child, so I don't use diapers. But a lot of my clients are moms. My sister is a mom. And I was thinking about why this stuff is so important.

'cause we're leaving a world behind for these kids to inherit. Is why we need to take these actions in our adult life and, and make it a priority. But so these diapers are made with, is it microtechnology? 

Yeah. So Microtechnology, so basically just a quick, you know, summary. So right now when you actually zoom out, look at the global plastic crisis, global plastic crisis.

You know, 91% of plastic is not being recycled. It's literally put in trash, incinerated, put in our oceans, mismanaged ending up in our brains, bodies, nervous systems, and now umbilical cords of babies. Like it's, it's literally, it's crazy. Disrupting endocrine system or hormonal system or reproductive system.

It's just like a real that we now have to like actually pay attention to. 

Yes. And 

when you actually zoom in a little bit further, you realize you're like, wow. Diapers are the number one household plastic waste item in number three waste item in a landfill. They take four to 400 years to break down.

Every baby goes through 6,000 to 8,000 diapers in their lifetime. It is a crazy, crazy number. It it's thousands, you know, and. Or so there's such, such, such a need to disrupt to this category. I've tried cloth diapers when I had my son hero. I literally knew, tried the cloth diaper thing, you know, after a month I'm like, this is not tenable.

Is 

that what gave 

you the idea? 

Yeah. Well, so no, I'll tell you, I'll tell you what happened. So I was basically, you know, I tried everything. I tried cloth, it didn't work. I tried all these things and it was just sort of like, wow. I, I really. There's just no option. Bamboo diapers suck. They don't actually work, and they're, they're actually totally greenwashed or made out of like rayon anyways, and so they're all bleached, like every single diaper was bleached before we came along.

And it was just like really crazy. That toxic blue line, that line that goes from yellow to blue, that wetness indicator that's not even allowed in adult cosmetics and now it's allowed of baby diapers be, it's been allowed of baby diapers because it's so unregulated. There's just so much crazy wrong with.

Just, just like not thoughtful, you know? And so, and, and very, very lobbied against. And so when, when I had hero and I was going through 20 diapers a day in the early days, he was so, so, so sensitive and got diaper rash. I just was like, holy cow. Like this mess is insane. You know, 20 diapers, like that's like 6,000 di.

It's just per baby, four to 500 years. Every diaper ever worn by anyone is still in a landfill. The very first disposable diaper is still in the landfill somewhere today. And the number of diapers that end up in the landfill every single year could circle the earth 33 times. I mean, that's just an insane stat.

And so I remember, like I started taking these days, I call Friday thinking days when I. Basically like, you know, stare out the window and look at trees, look at nature and just like ponder. And that's where all my ideas come from and downloads and creativity. And you need the spaciousness for ideas to come through.

Like, I can't stress enough. So Fridays, I've been doing Friday thinking days for the last six years, over almost seven years now, where I don't take any calls or meetings. Fridays, it's a day of true downloads. Um, and so on a thinking day, I was sort of like, whoa, wait a minute. Breast milk is liquid gold.

It's like full of nutrients and magic juice from mother. Therefore, baby poop must be fertilizer gold. And right now we're wrapping up billions of pounds of this fertilizer, mother breastfed nutrient rich fertilizer in plastic and throwing in the trash to the tune of billions a pound of this fertilizer and harnessing it for good.

Like what if. What if when the baby poops in the diaper, it could, it could fertilize something to grow and eat the diaper in plastic. What could that be? And when I was asking myself, what could that be, my son hero at two years old comes running into my room points to book in my nightstand, saying, Pacha Pacha.

Pacha mama. Which means Mother, mother, mother Earth. And I look and there's this book in my nightstand called Pacha Pajamas that had no business being in my bedroom. It was given to me at a conference. My library is downstairs, like, you know, you get books by conference people and you get put there, but it, this book landed in my bedroom, a floor upstairs in my nightstand where I have two books there like where you kinda, you read between two books and you're before bed.

You're like kind of flipping between two books. In your ger and I look and I'm like this book and, and I pull it out. It's called s pajamas. Pacha means Earth. 

Yeah. 

And, and so I open this book and I start reading it to Hero. He's two. He's, because he is two, he just runs away by page three. But I keep reading because it's a thinking day and literally I, on page 31, it says there's certain types of fungi that can break down plastics.

So like I was like in that moment I was like, book could break down plastic. My son comes running in points to book at the answer 

the book. I mean, I'm, I'm a big fan of Synchro Destiny. I think there's no mistakes in the universe, so obviously that's just like you are available for that download. 

Exactly.

And it's about this tuning, it's attunement and that. We moved so quickly, we just missed the moment. And one of the things that I learned in the Amazon rainforest literally was this line, which is like, you know, move slowly, get to meet the moment, move slowly, and you get to meet the moment. When you move quickly, you miss, you just miss it.

And so every thinking day when I'm still, and I'm just is when all the best ideas come because I don't miss it. I'm, I'm with it, I'm present. I'm able to meet it and, um, so yeah, it's been so, so divine. And so from that point forward, when this answer came into the book, I was like, oh my god. Plastic eating fungi.

And so I brought together the most epic team right here, AB of micro remediation, PhDs, PhDs in biology, and immunochemistry in top. Engineers and diaper engineers from Procter and Gamble. I have top entrepreneurs, I have top researchers, I have top, you know, people who can take this much fungi and scale it, you know, into like these giant of fungi.

We built a factory like it was like, you know, and so we literally, we, over the last four and a half years, we figured out how to create the world's first shelf stable and scalable fungi that can break down plastics. And our first product is a baby diaper. Because diapers, like I said, our number one household plastic waste item.

Right? 

And so how it works is our diaper, first of all, on its own forgetting, we need our technology, our diapers on its own, the only unbleached diaper in the market. It's the softest, it's like cloth-like soft. It feels like literally the softest cotton. 'cause we partnered with American cotton farmers who make unbleached cotton.

It's the first unbleached. Cotton maker in the country that we partnered with, and so we kept the performance, so we kept just the round amount of plastic for the performance to make them high performing, leak proof, absorbent, you know, like all the things. We replaced all the rest of it with all these amazing super soft, everything's on bleached materials.

We removed that toxic blue line, the bro thiol brol blue line that the wetness indicator line that turns yellow to blue, which is literally made for marketing. So people can change diapers 

after I'm just, yeah, like literally what does it do other than be like, your baby di his diaper is wet, which you already know 'cause he's crying.

Exactly. No look. And it just, no, it, it was a marketing ploy to get the parent to change the diaper faster. Just a little bit of pee would then change it and they would just go through more diapers. And so one of the things we're doing that I'm so proud of at Hero, beyond having truly the best diaper that comes with a pouch that can break down the plastic.

So how it works is they be poops in the diaper. You take the diaper off the baby. There's no fungi in the diaper in the, at this juncture, even if they're safer, they're culinary grade, they're safe than the plastic itself. They're the most safe thing ever. For the first version, we want them to be separate.

So the diaper itself is separate. It's the most amazing diaper on its own. When you're, when the baby poops or pees in the diaper, you just take the diaper off the baby and you drop a little pouch into the diaper. And you can go to here, diapers.com, HIRO diapers.com and see everything. It's the most beautiful website I've made to date, period.

And so, uh, you drop the fungi little pouch, um, into the diaper and you throw in the trash and that's it. And in a couple of weeks it, the fungi in the, in the landfill will start waking up and will start to grow. And literally our vision is for it to be landfill biodegradable In under 12 months. We've been able to, you know, in our, in best lab conditions, in our, in our lab, break the diaper down in six months, you know, we're going for a landfill biodegradable under 12 months, which is a huge, huge, huge.

Moment and so boom. Yeah. And so instead of four to 500 years, imagine if every single absorbent product that ended filled with Biodegraded under 12 months, it would be like life changing. World changing. 

Yeah. 

And so we're on that hero's journey now. And so hero diapers.com is our very first products, HIRO diapers.com.

It is such a beautiful product, such high integrity. It is the best performing diaper. Like all of our customers are like, wow. When I was using other diapers before, my baby had diaper rush all the time. My baby has no diaper rush with hero. It's unbelievable. And my baby feels so like it's there, there's no leak.

It just, there's such an amazing diaper and they feel so good when they change the diaper and drop a little pouch in. Blows in and throw in the trash. They know that when it ends up in the tra in the landfill, they start to grow and break the diaper down. Like that's the whole vision and our whole ultimate vision is that it start, it first breaks the diaper down in a landfill and then it starts to break other plastics in landfills.

I was 

just gonna ask about that. Is that something that is poss It is, of course. It's 

absolutely, and they're colony grade. They're safe Fungi live literally beneath the entire surface. Or a planet. The more the merrier. People are like, is it bad if it no. These types of fungi are actually generative.

They're bene, they're called beneficial fungi. They're such, or they live in such collaboration with humans. 

Yeah, yeah. Magill network is so freaking amazing. It's mind blowing. It's, we have this great company up here called Catskill Fungi, and they just do educational nature walks where you can go learn about all the different types of fungus that are growing in the, in the forest.

You can pick them. They teach you which ones are edible, which is poisonous, and they make tinctures and all this stuff. And it's like lion's mane. My mother had a stroke and she has a neurodegenerative, basically like reality now. So I've become really obsessed with like neuropathways and just how and how our brains work and lion's mane.

It's like taking a tiny tincture of this mushroom. It helps literally grow brain cells back like it's, wow, there's so much power in the mycelium network. So I a 

hundred percent, honestly, 

my mind is blown that you're harnessing this technology to make, to eliminate plastics. I'm so. Just not inspired, innovative, those aren't even big enough words.

Like this is huge. 

No, it is. And it's like, and, and diapers are just the first, I mean, like, we're gonna, we're going after menstrual pads, adult diapers, doggy wee, wee pads, like trash bag, every soft plastic. Like that's, you know, this is just, this is just product number one because we wanna, you know, the way we're, we're, we're doing it is we're also teaching parents.

It's a true acupuncture point of change when you go from Aiden to mother Bachelor father, it's really like a point of change. Yeah. And so we're basically hoping that when we teach them how to enter this new paradigm of consciousness, they can stay in this new eco-conscious paradigm that like, you know, like really braiding with nature, which is so cool.

Um, we're, the way, one of the things that we're doing is we're helping parents reduce their consumption of diapers by teaching them elimination communication. Which basically means that we're gonna try to get them out of diapers in under 12 to 18 months instead of 4, 5, 6 years. The babies are diapers and there's this technique that's been, that people have been doing for thousands of years.

They just like, listen to the cues, the baby, and you learn how to, it's basically potty trained like a puppy, like you could potty train a puppy in 12 weeks. Just 

don't wild, because it's the opposite of like, keep using our product and buying from us. I, I 

know. 

Yeah. It's like the anti-market. It's the, it's anti-capitalism.

Yeah. 

I've, I've heard you talk a little bit about conscious capitalism. And, uh, conscious capitalism I, I think isn't something that people talk about enough. Sure. What your thoughts are on just even what conscious capitalism is. Yeah. And how, how important it is right now. 

Yeah. Yeah. So I sat on the board of Conscious Capitalism for almost over five years.

Yeah. Five to six years. And the whole philosophy is so obvious. So there's capitalism, there's pure capitalism. And there's conscious capitalism. So pure capitalism is really just focused on shareholder growth, quarterly shareholder growth, and it actually makes the businesses have to skew their model just to make shareholders happy.

Yeah, right. And I've been the model forever. It's like you make your investors happy and that's it. The conscious capitalism model, it's not a shareholder. And when you think about the stakeholders, shareholders are one of the stakeholders, but they're not the only stakeholder. They're a very important stakeholder.

Without them, you wouldn't have a business. You could grow it. Then actually, they have done, like these studies have been done for many, many, many years on different companies and conscious businesses outperform financially, fiscally, pure shareholder businesses by a factor of 10.5 to one over a 15 year period.

And so conscious businesses outperform pure shareholder business by 10 times. If you consider everyone rising ties, raise all boats. It's so obvious. And yet we're just like on this like next quarter growth, masculine, patriarchal framework. Mask is just so skewed to focus on shareholders only. But if, if shareholders are winning, but then every stakeholder, other stakeholders are not, eventually it's gonna crumble and fall.

Right? 

But if everyone's winning, it's just gonna keep rising. That's like what's so potent and powerful about building conscious businesses. When you really, truly focus on every stakeholder, it does create a lasting, successful 10 x more like successful than a pure shareholder led business. So it actually makes much, it's just like smart.

I've actually added this additional, uh, framework on top of conscious capitalism, which I'm calling soft power. I believe if you put this soft power framework on top of conscious capitalism, you can 10 x Additionally, that's you could hundred XI believe you can hundred x your business if you practice conscious capitalism and soft power.

And soft power is truly just an attunement. It's truly an energetic attunement first to yourself, then to each other, to like a one-on-one dynamic. Then within company, then within community, then within the planet. If you can truly radiate this attuned energetics from the inside out, and I have a very deep framework on how to do that.

I believe that you can on, on top of it, 10 x your, uh, impact and return. So, you know, if you, we, we start tapping into the energetics. I think it's. More and more we're learning about the world of energetics. I mean the ancient Native Americans, like it's been forever, but we've been in this like heady cutoff, you know, non embodied, pragmatic world versus this, whoa, the energies is actually what's tuning us all anyways, we're just literally like, you know, universe and God's children.

Like that's it. Like there's nothing else and we're just here in this sacred dance. Just, you know, acting in the dance and the sooner and faster we. Learn that in the first, then we can just relax into the radiating from the attunement, from the inside out and just magic actually happens. 

Yeah. Oh my God, I learned so much.

Is there a school, is there a program that you know of where entrepreneurs can actually go to connect and and practice and learn conscious capitalism, soft power or these things that you're talking about? Does that exist? 

Conscious capitalism. You can get the book Unconscious Capitalism written by on Mach Soia.

Soft Power is, I'm working on a book right now called Soft Power, but also there is, I'm doing these like little mini masterclasses on them with Mindvalley on Soft Power, but yeah. Yeah, it's coming out more like I'm posting little tiny clips about what it is on my Instagram and on. Yeah, I, I, I actually started, I literally, like last week, started a new TikTok channel called Softest, the New Hard 

Oh.

And it, I'm just gonna start sharing a lot more about soft power and it's just, it's brand new. There's, I, I have zero anyone's yet, but I'm gonna just start to really build the framework that I build because matters enough to me to share it. 

Yeah. Amazing. Wait to see more about that. I'll find you on TikTok.

I don't even have a TikTok, but I'll find it. 

Me neither. I don't know. I 

mean, 

I mean, I have people posting for me, but 

Yeah. But I feel like it's so important right now. I just think there's so much, uh. Like you said, disembodiment, like people just not, like our head is cut off from our bodies. And if you think about things when you take a step back and really see the world from that point of view of like, every action I take has an impact, it's, it's becomes easier to take actions that have a ripple effect for the positive.

Yeah. So this has been an amazing conversation. I just, do you have any last thing you wanna say before you jump off and or something that you're looking forward to? 

Yeah, I mean, well check out hero diapers and support it. Share with anyone you know and Toshi as well. Hello toshi.com. Those are really, really, it's the two projects that to me, are people on the planet the deepest way possible.

Hundred percent. I'll put all the links for everything. Mickey Geral notes for this. Mickey, thank you so much for your time today. I am really stoked to share this with people. It's, you are an amazing and inspiring person. Thank you so much for everything you've done. Thanks for being here. 

I can't believe we've known each other for years.

It's so good. 

I know, I know. I'm really grateful that we did this. Um, 

I know. Me too.

Okay, you guys, that concludes my conversation with Mickey For now, however, I am going to put out the video and include links to all of the things that we referenced in this conversation. So you can look for that and I'll let you know certainly when it's out there. Um, guys. Go to hello tushy.com and order yourself a bidet.

If you do not have one yet. And if you are a parent or someone who knows a parent with a baby who's using diapers, please check out hero diapers. This technology is incredible. It's truly mind blowing and I, I don't have a baby, but if I did, I would use these diapers and we have tushies on all the toilets in our house and it's.

It really is a game changer. So, um, this has been a great conversation. I'm so grateful to have you here. As always, thank you for being on this journey with me. I hope that you are inspired and go out into the world and do big things. Do not be afraid to take bold action. This is exactly what we need right now.

Whether you run a business or not. Even if you're just a human being, living in the world, interacting with other human beings, the time for bold action is now, and our daily behaviors have an impact on the world that we are creating here together. So thank you so much for listening to these episodes. I love having you on this journey with me, and as always, my friend, may you be vibrant.