Marketing and Mindset with Matt Miller

Positioning Yourself as an Expert

Matt Season 1 Episode 20

Get ready to dive deep into the world of expert positioning with our latest podcast episode. In this brief preview, we'll touch on the essential strategies you need to know: 

  1. Who is Your Ideal Customer? We'll discuss why starting with who is crucial, the importance of specificity, and how to cater your messaging towards your ideal client avatar. 
  2. What Problem do You Solve? Learn why articulating the problem you solve is vital, understanding its root cause, and describing it in just one word. 
  3. What is Your Solution? Discover the solutions you offer, whether they're products or services, and explore topics like automation, evergreen options, scalability, and time management. 
  4. What Makes You Different? Find out what makes you unique, share your story, highlight your credibility, and learn how to stand out from the crowd. 

Don't miss this insightful podcast episode where we unpack the secrets of expert positioning. Tune in now to take your career or business to new heights! 

YouTube: https://www.youtube.com/channel/UC16KXmyvqc7g8qwSAhhJa0A