How to dominate the cannabis industry with Freddy Cameron of Cookies

In this episode of The brndBrief Podcast, our special guest Freddy Cameron, Senior Director of Retail Operations for Cookies, a renowned global brand, shares his extensive experience and leadership in the retail industry. Freddy shares his journey from big-box retailers like Costco and Walmart to the rapidly growing cannabis industry.

He also talks about Cookies' unique culture, emphasizing its commitment to quality, innovation, and social equity, while also discussing its strategic market entry, use of data-driven tools, and AI for personalized experiences. 

Key points covered include:

📌 Freddy's Retail Journey: From a summer job at Costco to leading global retail operations at Cookies, Freddy shares how his ambitious and dynamic retail career has shaped him as a leader and businessman.

📌Strategic Market Approach: In the heavily regulated cannabis industry, learn how Cookies

strategically leverages its clothing side to penetrate new markets, seamlessly transitioning clothing stores into dispensaries as the legislation changes. 

📌 Innovative Retail Experiences: Freddy talks about how the brand incorporates Artificial Intelligence (AI) to enhance the customer experience, providing personalized product recommendations based on past preferences.

📌 Product Development and Market Expansion: Freddy details Cookies' thorough product development process, integrating data-driven tools and customer feedback, while also adjusting product offerings to align with the demographics and regulations of new markets.

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Guest Information

https://cookies.co/

@freddycameron

@cookiessf