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The brndBrief Podcast
Welcome to The brndBrief Podcast – where we have candid conversations with industry leaders about business trends, the impact of technology and the secret sauce behind successful brands.
This podcast is powered by brndMethod Media Group.
Episodes
33 episodes
How to Build Legal Marketing Strategies Leveraging Specialization Over Generalization
In this episode of The brndBrief Podcast, guest Roy Sexton, Chief Marketing Officer at Vedder Price discusses the unique challenges of marketing in the legal industry, where attorneys are trained to be autonomous and competitive, and how the...
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Season 2
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Episode 11
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33:30
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How to Balance Data and Heart in Nonprofit Marketing + Fundraising
In this episode of The brndBrief Podcast, Rose Crichton-White joins us to discuss her work as Director of Marketing, Development and Special Events at Brooklyn Conservatory of Music. The 127-year-old nonprofit community music school serves o...
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Season 2
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Episode 10
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14:22
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How to Build Bulletproof Client Relationships Through Radical Transparency and Smart Technology
In this episode of The brndBrief Podcast, newest guest Robert Hanna, Director of National Sales & Marketing at Cohn & Dussi, LLC, a specialized Boston-based litigation firm focusing on creditors' rights, commercial litigation, and fi...
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Season 2
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Episode 9
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27:40
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How to Transform Corporate Events from Basic Networking to Immersive Brand Experiences
In this episode of The brndBrief Podcast, newest guest Monica Jackson, Chief Experience Curator at Prissi Productions, LLC, how the company evolved from social event planning to creating brand activations and corporate social responsibility ...
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Season 2
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Episode 8
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23:59
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How to Build a Marketing Function From Scratch in Healthcare While Managing Dual Brand Identities
In this episode, Michele Hart, Director of Marketing and Communications at BostonSight, shares how she built a marketing function from the ground up for a unique nonprofit healthcare organization that operates both clinical services and comm...
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Season 2
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Episode 7
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20:16
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How to Prove B2B Marketing ROI with Customer Storytelling and Data
In this episode of The brndBrief Podcast, guest Amberly Dressler, VP of Corporate Marketing at isolved, shares how isolved developed their "People Heroes" brand positioning to elevate HR, payroll, and benefits professionals who were often se...
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Season 2
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Episode 6
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17:59
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How to Transform an Entire Industry Category While Building a $300M Brand
In this episode of The brndBrief Podcast, newest guest Gabrielle Richards, Brand Director at Trafilea/Shapermint, a tech e-commerce group that has built an ecosystem of empowering brands including Shapermint, Truekind, and The Spa Dr., discu...
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Season 2
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Episode 5
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25:09
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How to Market “Unsexy” Industries into $100M Opportunities
In this episode of The brndBrief Podcast, Melinda Joseph, VP of Marketing & Communications at InVitro Capital, shares insights on how InVitro Capital functions as a venture studio, operating in the space between venture capital and priva...
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Season 2
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Episode 4
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22:08
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How to Scale a Heritage Beauty Brand from Family Recipe to Mass Retail: Lessons from Chéribé Beauty's Journey from Chad to Target
In this episode of The brndBrief Podcast, newest guest Salwa Petersen, CEO and Founder of Chéribé Beauty, a clean salon-grade haircare brand focused on textured hair. Salwa shares her journey from Chad to Harvard, where traditional beauty wi...
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Season 2
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Episode 3
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17:23
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How to Build Brand Trust Through Authentic Storytelling
In this episode of The brndBrief Podcast, Kelli Kelley sits down with Nikkia Adolphe, Co-Founder and Head of Strategy of BrandSavor Media + Marketing, a strategic marketing and communications consultancy focused on brand storytelling. This c...
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Season 2
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Episode 2
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27:01
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How to Create a LinkedIn Strategy That Actually Works in 2025
In the second season of The brndBrief Podcast, host Kelli Kelley discusses LinkedIn marketing strategies for B2B companies in 2025. The discussion challenges outdated approaches to thought leadership, revealing that 82% of companies are stil...
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Season 2
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Episode 1
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9:31
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How to Transform Marketing from a Cost Center to a Strategic Driver: Insights from Allyson Burroughs, Founder of Holt Whitley Consulting
In this episode of The brndBrief Podcast, our newest guest Allyson Burroughs, Founder of Holt Whitley Consulting, LLC, shares insights from her extensive career in B2B and B2G marketing, emphasizing the importance of aligning marketing strat...
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Season 1
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Episode 22
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25:44
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How to Build a Media Empire with Heart: From Church Speech to Digital Publishing Pioneer with Dr. Stefany Jones
In this episode of The brndBrief Podcast, we sit down with Dr. Stefany Jones, founder and CEO of Hustle Mama Magazine. Dr. Jones shares her remarkable 24-year journey from writing a book inspired by Proverbs 31 to building a multimedia empir...
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Season 1
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Episode 21
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35:58
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How to Create Lasting Impact Through Hybrid Art Experiences: A Conversation with Could Be Pretty Cool’s Kacie Luaders
In this episode of The brndBrief Podcast, we sit down with Kacie Luaders, founding producer of Could Be Pretty Cool, an audio production company specializing in arts, entrepreneurship, and innovation content. Kacie shares how the company eme...
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Season 1
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Episode 20
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20:59
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How to Build a Stronger Brand with AI, Simplicity, and Internal Alignment - Insights from Joe Weinlick
In this episode of The brndBrief podcast, we speak with Joe Weinlick, CMO/Strategist of WeinlickWorks, about evolving brand strategy trends and effective marketing approaches. Joe shares insights from his extens...
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Season 1
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Episode 19
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21:08
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How to Build a Women-Led Rideshare for Safety and Community: Kimberly Evans’ Journey with Just Her Rideshare
In this episode of The brndBrief Podcast, we speak with Kimberly Evans, Founder & CEO of Just Her Rideshare, Inc., a women-centric rideshare company focused on empowering women and ensuring safety for both drivers and passengers. This co...
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Season 1
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Episode 18
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25:52
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How to Master Sales Strategies for Tech Founders with Gabija Adele, Founder of CapitalBoost
In this episode of The brndBrief Podcast, guest Gabija Adele, Founder of CapitalBoost — an outsourced sales agency specializing in working with AI and SaaS tech founders — reveals key sales strategies and tools that have been pivotal for the...
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Season 1
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Episode 17
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22:46
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How to build a luxury home brand with Denise Reese of Grace The Collection
In this episode of The brndBrief Podcast, we chat with guest Denise Reese, Founder of Grace The Collection — a brand offering a unique array of accessible luxuries for the individual who navigates the realities of life with elegance and grac...
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Season 1
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Episode 16
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36:56
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How to Navigate AI: Balancing Human Connection and Tech Integration Across Industries
This special episode of The brndBrief Podcast, we bring together discussions about the integration of AI and technology across various industries, exploring how it impacts creativity, customer experiences, and business operations. <...
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Season 1
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Episode 15
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39:22
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How to support women in business through purposeful travel with Megan Grant of Cherish Tours
This episode of The brndBrief Podcast features guest Megan Grant, Founder and Chief Memory Creator at Cherish Tours, a unique tour company empowering women through purposeful travel experiences. In this conversation, Megan shares the journey...
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Season 1
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Episode 14
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17:32
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How to navigate the intersection of data and artistry in the music business with Nick Love of ONErpm
This episode of The brndBrief Podcast features guest Nick Love, Product Manager at ONErpm, a leading digital music distribution company. In this conversation, Nick discusses the challenges and opportunities of blending data-driven dec...
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Season 1
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Episode 13
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45:47
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How to navigate the legal side of creativity with Sharon Toerek of Toerek Law
This episode of The brndBrief Podcast features guest Sharon Toerek, Founder and CEO of Toerek Law, a national intellectual property and marketing law firm that specializes in helping creative professionals in the advertising and marketing in...
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Season 1
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Episode 12
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19:59
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How to build an interior design business with Erika Ward of Erika Ward Interiors
This episode of The brndBrief Podcast features guest Erika Ward, CEO and Principal Interior Designer of Erika Ward Interiors — an Atlanta interior design firm, specializing in new builds, large-scale renovations, and decorating projects....
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Season 1
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Episode 11
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26:14
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How to build a vibrant lifestyle brand with Rochelle Porter of Rochelle Porter Design
This episode of The brndBrief Podcast features Rochelle Porter, Founder and Creative Director of Rochelle Porter Design – an eclectic lifestyle brand known for its bold colors, patterns, and sustainable practices, inspired by a fusion ...
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Season 1
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Episode 10
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16:18
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How to Propel Your Startup: Strategic insights from business growth expert, Whitney Osei-Akintaju, Founder CEO of Cadeline Group
In this episode of The brndBrief Podcast, we speak with Whitney Osei-Akintaju, Founder and CEO of Cadeline Group, a business coaching and consulting firm specializing in tech, e-commerce, and consumer packaged goods (CPG) startups. Whitney s...
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Season 1
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Episode 9
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24:25
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