How to Propel Your Startup: Strategic insights from business growth expert, Whitney Osei-Akintaju, Founder CEO of Cadeline Group

In this episode of The brndBrief Podcast, we speak with Whitney Osei-Akintaju, Founder and CEO of Cadeline Group, a business coaching and consulting firm specializing in tech, e-commerce, and consumer packaged goods (CPG) startups. Whitney shares how they empower entrepreneurs to overcome challenges and grow their businesses with personalized coaching sessions. This episode is packed with insights about funding strategies, e-commerce brand awareness, and AI integration. 

Key takeaways: 

📌 Entrepreneurial Journey: Whitney shares her journey as a startup founder in e-commerce, focusing on African consumer goods that inspired her to start Cadeline Group. 

📌 Funding Strategies: Emphasizes the importance of aligning funding choices with long-term goals and considering alternatives like grants and pitch competitions, especially for underrepresented founders.

📌 E-commerce Insights: Whitney advices businesses to identify unique value propositions to stand out and attract their target audience.

📌 Marketing and AI Integration: Leverage AI to automate tasks without losing the human touch in branding, and adapt marketing strategies to changing consumer habits and platforms over time.

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https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941 

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https:/cadelinegroup.com

@whitneyosei