How to build a vibrant lifestyle brand with Rochelle Porter of Rochelle Porter Design

This episode of The brndBrief Podcast features Rochelle Porter, Founder and Creative Director of  Rochelle Porter Design – an eclectic lifestyle brand known for its bold colors, patterns, and sustainable practices, inspired by a fusion of Caribbean, Scandinavian, and West African influences. Rochelle talks about the dynamic creative process behind her vibrant designs, the evolution of her brand, and the pivotal role of sustainability in her business model.

Key takeaways:

📌 Sustainability and ethical manufacturing have been integral to the brand's identity from the outset, with initiatives like sourcing organic materials and partnering with local manufacturing programs.

📌 Leveraging press coverage has been a cornerstone of the brand's marketing strategy, fostering strong relationships with publications and journalists and positioning the brand as a go-to source for vibrant, eco-conscious designs.

📌 Rochelle discusses leveraging AI for content creation efficiency and explores future tech trends like virtual reality tours for visual products and fit technology to reduce fabric waste and enhance online shopping experiences.

📌 Future Expansion: Rochelle hints at upcoming product line expansions, collaborations with retailers, and the introduction of new products like wall art.

------------------------

🎙️SUBSCRIBE TO THE PODCAST ON APPLE PODCAST

If you enjoyed the episode, don't forget to subscribe, and leave a review. Thanks!

https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941 

------------------------

Guest Information

https://rochelleporter.com/

@roporterdesign