How to build an interior design business with Erika Ward of Erika Ward Interiors

This episode of The brndBrief Podcast features guest Erika Ward, CEO and Principal Interior Designer of Erika Ward Interiors — an Atlanta interior design firm, specializing in new builds, large-scale renovations, and decorating projects.

This conversation covers Erika’s journey from corporate to entrepreneurship, the evolution of her personal brand, and the intersection of technology and design in her work.

Key points include:

📌 From Corporate to Interior Design Firm: Erika shares her transition from studying finance to launching her own interior design firm, influenced by her passion for design and family background in architecture.

📌 Cultivating a Personal Brand: Erika emphasizes the importance of authenticity and organic content creation in building a strong personal brand, allowing clients to connect on a deeper level and anticipate their needs.

📌 Marketing Strategies: Erika discusses the significance of blogging as a timeless marketing tool, leveraging relationships with vendors and fellow designers, and exploring partnerships that align with her brand ethos.

📌 Brand Partnerships: Erika shares her experience with brand partnerships, emphasizing the importance of articulating the mutual benefits.

📌 Merging Tech and Design: Acknowledging the diverse benefits of AI in the design landscape, Erika underscores the importance of discernment in selecting technology that aligns with her clients' needs. 

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https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941 

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Guest Information

Website

https://erikaward.com/links 

Social Media:

http://instagram.com/mrserikaward | @mrserikaward

http://facebook.com/mrserikaward 

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