How to navigate the legal side of creativity with Sharon Toerek of Toerek Law

This episode of The brndBrief Podcast features guest Sharon Toerek, Founder and CEO of Toerek Law, a national intellectual property and marketing law firm that specializes in helping creative professionals in the advertising and marketing industries protect, enforce, and monetize their creative assets. In this conversation, Sharon addresses the legal side of the creative industry, emphasizing the significance of safeguarding intellectual property.

Key points include:

📌 Importance of Intellectual Property: Sharon discusses the significance of intellectual property as a business asset and highlights the necessity of integrating legal considerations early in the creative process to avoid last-minute obstacles.

📌 Legal Considerations in Creativity: The misconception that legal considerations hinder creativity is a misconception; instead, it promotes a proactive approach to safeguard brands, content, and marketing strategies right from the start.

📌 Early Legal Engagement: Sharon advocates for proactive legal involvement to avoid pitfalls and delays down the line, especially in trademark registration and content creation.

📌 Challenges with AI-generated Content: Sharon sheds light on the complexities surrounding the protection of AI-generated content, highlighting the need for clarity on ownership rights.

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https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941 

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Guest Information

www.legalandcreative.com 

linkedin.com/in/sharontoerek 

X: @SharonToerek

IG: @sltoerek