The brndBrief Podcast

How to navigate the intersection of data and artistry in the music business with Nick Love of ONErpm

• The brndBrief Podcast • Season 1 • Episode 13

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This episode of The brndBrief Podcast features guest Nick Love, Product Manager at ONErpm, a leading digital music distribution company. In this conversation, Nick discusses the challenges and opportunities of blending data-driven decision-making with artistic intuition, including the dynamics between artists and labels.


Key points include:


📌 Role at OneRPM: Nick shares his transition from street marketing to digital product management at OneRPM, focusing on urban music marketing.


📌 Balancing Data and Artistry: The importance of using data-driven insights to inform decision-making while respecting the unique creative vision of artists.


📌 Navigating Digital Transformation: Nick provides perspectives on how technology and digital platforms have reshaped distribution channels and audience engagement strategies.


📌 Dynamics Between Artists and Labels: The changing relationship between artists and labels, particularly in the context of 360 deals and the impact of digital platforms on revenue streams, emphasizing the importance of transparency and alignment.


📌 AI on Music Marketing: Nick discusses the potential role of AI in streamlining tasks such as graphic design and writing pitches, offering both efficiency gains and potential challenges for professionals in the music business.


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Guest Information

@onerpm

@nickloveatl