How to Create a LinkedIn Strategy That Actually Works in 2025

In the second season of The brndBrief Podcast, host Kelli Kelley discusses LinkedIn marketing strategies for B2B companies in 2025. The discussion challenges outdated approaches to thought leadership, revealing that 82% of companies are still using playbooks from 2022 — providing actionable insights on evidence-based storytelling, hyper-personalized content creation, and employee influencer engagement.

Key points include:

📌 Modern thought leadership requires evidence-based storytelling backed by real case studies and data, with one featured SaaS company seeing a 37% jump in engagement after shifting from generic tips to detailed migration stories and challenges.

📌 Successful B2B brands are creating "insight ecosystems" through collaborative thought leadership, bringing together multiple industry voices for digital roundtables and community-driven content rather than relying on singular expert perspectives.

📌 Companies should monitor "digital breadcrumbs" on LinkedIn - including detailed comment patterns, content clustering, and resharing behaviors - to identify buying signals and create hyper-personalized micro content based on prospect behavior.

📌 Employee influencer programs are evolving from structured advocacy to "organic expertise amplification," where organizations focus on empowering team members to share authentic experiences and problem-solving journeys rather than enforcing mandatory participation.

🚨 Be sure to grab your LinkedIn Content Ideas Swipe File here  >> DOWNLOAD <<

------------------------

🎙️SUBSCRIBE TO THE PODCAST ON APPLE PODCAST

If you enjoyed the episode, don't forget to subscribe, and leave a review. Thanks!

https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941 

------------------------

Guest Information

www.brndmethod.com

@brndMethod