How to Break Through to Fortune 500 C-Suite Executives Leveraging Hyper-Personalized Marketing

In this episode of The brndBrief Podcast, guest Elizabeth Hague, Director of Executive Marketing and Insights at Indeed, highlights the current challenges facing brand marketers during economic uncertainty, including frequent layoffs and the pressure to "do more with less" while maintaining authentic customer experiences. 

The conversation explores how AI is reshaping both the hiring process and job seeking experience, creating a "black hole" effect where thousands of AI-generated applications flood popular job postings.

Key points include:

📌 Brand, creative, and organic marketing roles are typically the first eliminated during layoffs, despite marketing driving revenue, while companies shift to agencies that are "easier to fire".

📌Job seekers are competing against thousands of AI-generated applications on popular job postings, making the process feel demoralizing and creating a "black hole" effect for legitimate candidates.

📌 Moving from mass marketing to one-to-one executive engagement demands deep persona research, custom experiences, and leveraging internal C-suites to connect with external executives at their level.

📌 Indeed is integrating Glassdoor more deeply into their operations, focusing on work wellbeing programs that measure employer brand sentiment, and positioning themselves as a comprehensive talent acquisition platform beyond traditional job boards.

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