How to Apply Consumer Marketing Empathy to Transform B2B Relationship Building

In this episode of The brndBrief Podcast, newest guest Megan Bell, Creator & Host of InsHER Podcast, discusses how she built an engaged community around her podcast through organic social media growth, personal branding, and authentic storytelling rather than paid advertising or corporate positioning. Megan also explains how her background in sensitive consumer markets like natural foods and fertility wellness shaped her empathetic approach to B2B insurance marketing.

Key points include:

📌 Megan maintains her podcast presence through her personal LinkedIn rather than creating a company page, finding that personal accounts generate higher engagement and allow for more authentic connections with her audience.

📌 Her background in consumer goods and natural products, particularly in sensitive areas like fertility wellness and food allergies, provided valuable empathy and humanization skills that differentiate her B2B insurance marketing approach.

📌 Committing to weekly episodes from the start created accountability and audience expectations, while collaborating with industry partners on topics like ageism and neurodiversity expanded reach and provided diverse perspectives.

📌 Bell uses AI primarily for overcoming creative blocks and improving efficiency, specifically mentioning Zoom's AI summary feature for interview notes and AI assistance for refining messaging, while avoiding AI for fact-checking due to reliability concerns.

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https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941 

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Guest Information

insherpodcast.com

https://www.linkedin.com/in/megan-bell