Elevate and Expand

Elevate and Expand is a podcast where small business owners can find the community, guidance, and accountability needed to grow a successful business.

As an entrepreneur, you have responsibility for pretty much everything in your business – but that doesn't mean you have to figure out everything on your own.

In each episode, we’ll dive into the hard-earned experience of emerging and experienced business owners to keep you from having to re-invent the wheel.

Meet our host: Terry Rice is a husband, father, biz dev consultant, and staff writer at Entrepreneur Magazine.

All Episodes

Elevate and Expand

Why You Need a Personal Brand (and How to Build One)

February 29, 2024 • Terry Rice • Season 1 • Episode 4

A personal brand is what helps you stand out from the crowd. If we’re being honest, there are probably a lot of people with your expertise – your biggest differentiation factor is you. Today’s guest, Victoria Tollossa, walks us through the basics of personal branding, and how you can get started, even if sharing personal stories still feels uncomfortable to you.

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2:45 – Introduction

3:44 – Starting her business, getting her first client

6:00 – Planning/saving for launch

9:00 – Struggles in entrepreneurship

12:20 – How Victoria learned to test her offerings

14:37 – What she learned from her first couple of clients

16:24 – Client win

19:05 – How to start posting on LinkedIn

20:40 – One lesson Victoria wishes she’d learned sooner

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