Elevate and Expand
Elevate and Expand is a podcast where small business owners can find the community, guidance, and accountability needed to grow a successful business.
As an entrepreneur, you have responsibility for pretty much everything in your business – but that doesn't mean you have to figure out everything on your own.
In each episode, we’ll dive into the hard-earned experience of emerging and experienced business owners to keep you from having to re-invent the wheel.
Meet our host: Terry Rice is a husband, father, biz dev consultant, and staff writer at Entrepreneur Magazine.
Elevate and Expand
Beyond Branding 101: How to Leverage Your Stories to Grow Your Company with Elizabeth Lewis
We all know that a powerful story can move a follower from casual onlooker to repeat customer – but how do you get started building a brand that attracts and converts raving fans? Digital Ready instructor Elizabeth Lewis joins us to share her insight.
0:54 – Answering an audience question
1:45 – Introducing the guest
3:54 – The difference between a business brand and a personal brand
5:15 – Should a new business focus on the business or personal brand?
7:05 – Myths around branding
8:34 – Getting comfortable sharing your stories online
10:20 – The building blocks of your personal brand
14:33 – How sharing an embarrassing story can lead to opportunity
16:54 – Figuring out what content works for you
20:20 – Next step
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Connect with our guest
Website: https://www.brandstylebloom.com/
Instagram: https://www.instagram.com/brand_style_bloom/?hl=en
LinkedIn: https://www.linkedin.com/in/elizabethdlewis/
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This podcast is presented by Verizon Small Business Digital Ready.
You can join the platform here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod
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Connect with Terry on socials:
LinkedIn: https://www.linkedin.com/in/terry-rice/
YouTube: https://www.youtube.com/@TerryRice
Instagram: @itsterryrice
Twitter: @itsterryrice