The End Game
The End Game: Laboratory Insiders on Your Side is a podcast by senior lab executives for senior lab executives. This podcast shares valuable industry knowledge, tips, and strategies that when applied and properly executed will help lab executives succeed, thrive, and ultimately become better prepared for their own End Game.
The End Game
Empowering Your Health: The Rise of Direct-to-Consumer Testing
•
Season 3
•
Episode 13
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this conversation, Melissa Butterworth discusses the rise of direct-to-consumer testing, emphasizing how it empowers patients to take control of their health. She likens the market to Netflix, highlighting its convenience and personalization.