Journey To The Soul

From Scarcity to Abundance

• Jacenda Villa

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Money conversations shouldn't feel taboo, yet for many of us, they're loaded with shame, discomfort, and limiting beliefs we've inherited from our past. This candid exploration of financial abundance pulls back the curtain on the unconscious thoughts blocking your wealth potential.

What beliefs about money have you unknowingly absorbed? Perhaps you believe that wealth requires endless struggle, that money is inherently scarce, or that rich people are somehow morally suspect. These thoughts aren't random – they're programmed responses from your upbringing, culture, and environment that silently dictate your financial reality.

Drawing from personal experience as a first-generation American who once worked three jobs and 60-hour weeks, I share how I transformed my relationship with money by challenging my core belief that financial success required exhaustion and sacrifice. My journey from burnout to earning six figures while working just 4-5 hours daily demonstrates what's possible when we release outdated money narratives. Through principles like the law of attraction and law of assumption, I discovered that our financial reality responds more to our energetic state than to hours logged.

The path to abundance requires identifying your limiting beliefs, challenging their validity, and consciously replacing them with expansive truths. This process isn't instant – it demands devotion to your new reality even when circumstances haven't yet changed. Tools like therapy, visualization, journaling, and surrounding yourself with financially expansive people can accelerate this transformation.

Remember: you are allowed to thrive. Whether your version of abundance means financial freedom, more time, deeper connections, or all of the above, you deserve to live well without guilt or shame. Your beliefs shape your bank account, but you can choose a new financial story today. What money belief will you challenge first?


Books mentioned in this episode:

The Secret by Rhonda Byrne (The Power and The Magic are also gems!)

The Seven Spiritual Laws of Success by Deepak Chopra

Do Less by Kate Northrup

The 4-Hour Workweek by Tim Ferriss

You Can Heal Your Life by Louise Hay 


Try out the Activations App HERE


Podcasts mentioned in this episode:

What's Really Blocking You From Having Everything You Want?

Speaking Yourself Well: The Language That Creates Miracles

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Follow me on Instagram HERE


Speaker 1:

Hello everyone, welcome to this week's episode. I am so excited to have you here with me today. I am really excited to talk about today's topic with you. It's one that I wanted to touch on for some time now, and there was just so many different things I wanted to say, so many ways that it could be approached. But we're going to be talking about creating financial abundance for yourself, and this is money, wealth, how we earn money. We're going to be talking about all of that today, and I'm really excited because I feel like a lot of people can feel a bit uncomfortable having these conversations, especially with people that they may know, or it's just something that we view as more taboo and it becomes a part of our life or an aspect of our life that we don't really talk about or express fully, whether that's how we feel about money or wealth or us earning money.

Speaker 1:

There can be a lot of shame here, and it really doesn't have to be that way. I know that when I grew up, money was something that it wasn't talked about a whole lot, but when it was, it wasn't positive. There wasn't anything about money as I was growing up that ever led me to believe that money was a good thing. That's just not what my environment poured into me and we're going to look at that more deeply today. But it really doesn't have to be that way. You know, we could have this very comfortable conversation about ourselves and how we feel about earning wealth and the kind of money and life that we want in our lives. And how we feel about earning wealth and the kind of money and life that we want in our lives, and how we want to do that right, the kind of work that we do. So all of these things are so necessary because they're all playing a role in how we step into the most abundant version of us. And I've talked about limiting beliefs quite a bit in the last few episodes and it's just a reflection of again how these things show up in our life and sometimes we're not even conscious of it. So if you've listened to the other episodes that I did on that more recently of what's really blocking you from having everything you want and speaking yourself well, which I will link down below if you want to listen to those, we're going to be looking at again how our beliefs create our reality. But when it comes to this fear of money, abundance, wealth, all of those things. So we're gonna be looking at another bucket of our life where these limiting beliefs show up, and the first thing that we need to do is let go of any stories that we have about earning or having money, because they limit us and they are not true. These are thoughts that we have either heard, played time and time again or seen in our environment that became our truth, but, like I've mentioned before, any thought can be challenged and changed. It's up to us to choose something different.

Speaker 1:

Some common limiting beliefs that we may have about money is that money doesn't buy happiness. Money is scarce. You have to work hard for money. This idea that it's difficult to acquire wealth, or this belief that it's extremely hard to make money and you have to sacrifice a lot in order to be rich. I am unworthy of money. It's a very common one too. This is a lack of self-worth.

Speaker 1:

A lot of people also grow up hearing more money, more problems, that money is evil or unnecessary, and they grow up feeling like it's a root of all evil, or they have just a negative frequency, a negative connotation towards money. You might have heard having money is selfish. This is tied to the belief that rich people are bad, selfish. This is tied to the belief that rich people are bad. Maybe if you grew up in a more humble family or in a more religious background too, this might have been one that you heard growing up, and this fear can limit people from really stepping into striving to make wealth for themselves or creating wealth for themselves, because of the fear that it will change them.

Speaker 1:

There's also the fear of loss. A lot of people fear losing money if they acquire it, so that's another very common fear and one that can be harder to pinpoint sometimes, especially if it's ourselves that's doing this is we have a fixed belief when it comes to our income and our earning potential, so we believe that our financial situation is unchangeable and that we might not be able to earn more. Maybe it's because you work a nine to five job and you've been doing that for years, and maybe you even work on the side a little bit, and you only have so many hours in the day, and for you, the only way to increase your wealth might be to work more hours or to increase your hourly rate, but there's actually other ways of creating wealth that doesn't require any of that, but most people don't know that. So a lot of people who are on fixed incomes have a limited view that their financial situation is not changeable, and these beliefs come from a lot of places. I'm curious, like as you were listening to this, if there was any person, situation, thing that came to mind specifically of, maybe, where that belief came from for you.

Speaker 1:

For some people, this might be very crystal clear. Maybe it could have been mom or dad or an uncle or someone else, saying these things very black and white, or, indirectly, through their actions, they created this environment where some of these beliefs might have felt were ever present, but for others, trying to pinpoint this might be a little bit harder. But most of the time these are things that we took away from our upbringing, whether we remember them or not, and for some of us they can be generational traumas that we were meant to break through. We didn't choose them, but we have the choice for something better once we know better, because when we're young we are a sponge to everything around us. It doesn't do us any good to blame the people in our lives for putting us in a scarcity mindset or all of those things, but it's up to us to choose something better once we know better, and that's what I'm hoping this episode will highlight for you. Maybe you've done some work in this area of your life already. Maybe you never have, that's okay.

Speaker 1:

This episode is going to give you an idea of where you can start and where you can look at, and my biggest limiting belief when it came to money was that I have to work hard to earn money. Others have definitely showed up throughout my life, for sure, but the idea that I have to work myself to death in order to create the life that I want to have has been ingrained in me since I was a child, and it has to do with my upbringing. You know I've talked about that in other episodes, I've shared tidbits here and there, but my mom was always struggling. My parents were immigrants in this country, so I'm a first-generation American and I feel like a lot of people who are immigrants may struggle with this mentality too, but it's the idea that you always have to struggle to make ends meet. You know, and in my culture, you know my background, with me being Mexican. My country is very hardworking. My people are very hardworking. They are always going to find a way to make it work. Mexico is not an easy place to live. That's why a lot of people come to this country.

Speaker 1:

But it's this idea that you know we have to work forever for the rest of our lives, even if it is doing crap jobs or jobs that don't pay well or all of these other things. But the constant in all of this is that you have to work hard, that you have to sacrifice, you know, sleep, your health, your well-being in order to be okay. And it's something that I started doing very young as well, not necessarily by choice, because I started working very young to provide for myself. My mom wasn't able to provide for me at a very young age, so I started working basically full-time when I was 15, and I've always just worked. That was always going to be what got me out of where I was, and I grew up in poverty, so I never wanted to be where I had been. You know I worked very hard for that, but that's still very much something that I work on, like this belief. I've done a lot of work on this, but it was something honestly too, and the more that I grow, that I get older and have different conversations with people as well, I realized how much other people did not grow up like this, and that's more evident to me than ever. But it wasn't always the case, you know, and it's also, I think, because our culture just praises hard work and discipline and working yourself to death and all of those other things which I, you know, have shared my thoughts on that in another episode. So I feel like it wasn't just my family or, you know, my upbringing, but it's also just the country that I live in.

Speaker 1:

But I slowly had an evolution with this. This did not happen quickly, but it really started when I started working in real estate, when I decided to take a step back from my ideal of working hard, which was very difficult for me. It was a very scary step, and when I first started my real estate career, I was working fully for myself, so I had full autonomy over my schedule and things like that, and I had always, always, always worked super long hours. I had a full-time job and a part-time job most of my life and sometimes another job, so most weeks I would work 50 to 60 hours a week. I did that for years. So when I started doing real estate, I thought I would just take a little bit of a step back and again, it was my internal belief. It was.

Speaker 1:

My truth is that working hard and long hours was what I needed to do to be successful, and I was also starting a new career and I really needed this to work as well. There was a lot on the line at the time. So I really wanted to succeed in my career and I did take a step back and when I started working full-time in real estate and I let go of a full-time job that I had and I was doing real estate part-time at the time I focused wholeheartedly on real estate and again, I didn't have a backup plan. I didn't have family or anything to fall back on. So if this didn't work, it was not going to be a great situation. And that's really where this need of like okay, I have to make it work, and this was also kind of all around me as well.

Speaker 1:

It's like, even on my team and just in the entrepreneur space especially, there's a very toxic masculine productivity that there is a certain way to create, way to create and I'm going to be expanding on all of this in another episode to come but this is not the only way to function in the world, and I've shared that before, but there is actually a path that is more easeful and pleasurable. I never knew that until about this age and until I decided to take a step towards that path, but prior to this I never knew that there was what the Buddhists called the path of least resistance. I never knew that that was even an option. So a few months passed really a few years passed with my real estate career and I did have autonomy over my life compared to working a full-time job and working part-time doing real estate. But I wanted even more freedom, and that came about two or three years in. I wanted to have even more power over my life and to have even more freedom to move and do what I wanted to do, and for the last 10 years I had been a slave to my work, like I shared. But at this point I wanted to travel more, and which is something that I never really had the chance to do when I was younger, and now I had the ability to do it, the means to do it. I wanted to sleep more.

Speaker 1:

This was a huge change for me, because up until this point, for the last about eight years, I only slept about five or six hours a night. This was my normal. I wanted to take care of myself better and have time to do other things that I never had time to do, like little hobbies, things for fun, things. I stopped doing. I just didn't have time to do anything that I actually wanted to do. I was just constantly working.

Speaker 1:

So that came about two years into me being in real estate full-time, and this was a huge change for me, because up until that point, all I had ever thought about doing was working to survive, and every decision I had ever made up until that point was to work as much as I possibly could physically in order to be okay. That was my biggest reason to keep going and a huge reason for this change, or a huge inspiration for this change other than me just gaining a little knowledge was really my husband, and watching him have a successful career and how he approached it was so different to my idea of how it needed to be. We were just dating at the time, but him beginning to open himself up to the life that he led and different things like that, and us just sharing our life together. I began to see that there was actually another way to do this, and he worked a few hours every day and not some crazy amount of output that I believe was needed to have a thriving business. So I started learning about being intentional with what I was doing and my time, about focusing more on doing less but doing it right. This is around the time that I started learning about the four-hour work week as well, by Tim Ferris, and he talks a lot about this as well, about you know how to have this flexible work and to be able to work from anywhere and automate and, you know, have this business that gives you this freedom.

Speaker 1:

At the time, I was also reading books by Rhonda Byrne, which, if you guys know Rhonda Byrne, you probably know her most popular book, which is the Secret, and I read the Secret for the first time many, many years ago. But at the time I was reading her other books too the Power and all of that jazz, and I was learning about doing things intentionally and also manifesting and creating slowly. So when I did have time, I was reading a bunch of nonfiction learning how to do things better, to be a more productive human, to, you know, succeed more in my business and all of these other things. So these were some of the books that I was reading at the time that also inspired this growth that I started going through. Rhonda Byrne's books have been one of my favorites. I know a lot of people talk about the Secret and if you have read it then you'll know that it's the little gem of a book as well.

Speaker 1:

But if you never have, I mean she talks about the law of attraction and she was also one of the first people that I came across whose knowledge I absorbed, that just discuss that you don't have to work hard or do things difficultly. But it was really one of the first times that I think I really started absorbing it at a deeper level and started wanting to apply it more than ever. And I had already read it when I was younger, so I think reading it this time around really just opened me up to being ready to actually apply this. But I was beginning to understand that what I wanted to attract if that was more ease, you know, not working as much or just more financial abundance while I was doing less that it would be inevitable, and we hear so much. You know in the manifestation world the law of attraction, but there's also the law of assumption. That is very key and if you have never heard of the law of attraction, it's essentially that our thoughts attract similar thoughts. So positive or negative thoughts bring about either positive or negative experiences. You hear it a lot described as likes attracts like.

Speaker 1:

So if you clearly define what you want and you have the certainty and the belief that your desires will be attained and you embody the emotions and the mindset of someone who has whatever it is that you're trying to attract, then it will come into your life. So you have to be in the frequency to attract whatever it is that you want, and our thoughts play a key role in that. And the law of assumption is that by being in a certain state of being and living from this place of you knowing again that your desires and everything that you want can manifest into the physical reality, this is you acting and behaving as if it's already happened. Instead of just wishing or hoping, you are living every day like it's already happened, every day like it's already happened. And the key here is that everything that you do, every action that you take, is correctly aligned with the right energy that we want to call in. So it's not performing from a place of lack, but by doing less and doing it with intention, we can have more of an impact than working eight or nine hour days.

Speaker 1:

Essentially, this was something that didn't just happen right away with me. It was a slow, slow bloom and you have to stay devoted to these beliefs. If you are trying to cultivate new beliefs around money, you have to know that it's not going to change immediately. But you need to stay devoted to whatever those new beliefs are and your new reality will slowly reflect that. And for myself, with these new beliefs and intentions that I had in mind, I started working less. I was intentional about what I was doing. I started working an average of five hours a day. I was traveling quite a bit and my income continued to grow, and within a few months and within a few months I was earning six figures with ease, and I continued to do that. I was able to maintain that until I decided to leave real estate, and when I left real estate, a few years later, I was probably even working closer to four hours a day. It was even less.

Speaker 1:

But I want us to really focus on noticing what's blocking us and looking through, hearing back at the beliefs that I went through earlier in this episode and you want to go through the same process that I discussed in the last limiting beliefs episode of what's really blocking you, and you're going to identify, challenge and replace it with a new one. You're going to identify what this limiting belief is, how it shows up in your life and, as you were listening to the list above, you probably felt your belief come to life. You're probably like yes, that is what spends too much time in my head and you're going to spend some time challenging that you can do this in your mind, you can do this in a journal, you can have a conversation with yourself. But why is this your truth? Why have you chosen it as your truth? You need to get clear on that, because that will allow you to make peace with it. By doing that, you're going to begin to understand that that's actually not true. Or, if you believe that to be true, why can't anything else that you choose to believe be true? And that's where our last step with this is to replace it with a new one.

Speaker 1:

Choose a new belief for yourself. If your belief was, like mine, that you need to work hard, you know, to earn a living, to create the kind of wealth that you want to create the kind of life that you want. Make it your fundamental belief. Know in your body, in your heart, in your soul, with certainty, that you can create the life that you want, with ease, with flow, by letting go, by doing less and doing more of the right thing, and let yourself constantly come back to this new belief. You need to become familiar with it.

Speaker 1:

My biggest reason for this episode is, well, all of these episodes. I really don't want these thoughts to inhibit you from receiving the abundance that you are meant for in this life. It breaks my heart to see so many people limit themselves, knowingly and unknowingly sometimes, but there is no need for that, and if you're listening to this podcast, you have some kind of growth mindset. So, even if you have a limiting belief about money, you're more open than others to this work, but there is no reason why you can't have another life If you want to have more money, if you want to have a certain lifestyle, if you want certain things in your life. There is no reason why any of this can't happen for you.

Speaker 1:

I also wanted to share other little tools in my toolbox that helped me replace my old belief with this new story and also just helped me expand into this abundance mindset, because for me it was like a twofold thing. It was working on my limiting belief that I had to work a certain amount in order to have a certain life, but also the belief that or not being as open, or not being able to see other possibilities when it came into what was possible, so being able to see other ways that people lived in a state of abundance. So one of the very helpful things for me was therapy, and therapy helped me work on my mindset in general, but it really helped me kind of put the pieces together of how so many of my limiting beliefs showed up in other aspects of my life, places that I didn't even realize were connected and it's something for us to be aware of is that this belief that you have around money shows up outside of just money or abundance or making money. If you take a step back, you will be able to see how it manifests in other areas of your life, and I encourage you to take a moment to do that, to actually notice where that could be happening. The other thing that I still do and still use is activations. I have talked about this app on other podcast episodes, but activations are essentially visualizations, and what they help you do is get into the feeling of feelings, whatever it is that you're trying to call into your life. So, whether it is with money, with health or all of these things, in this case we're talking about money, and the app has so many amazing visualizations for you to work through any beliefs that you might be working through, but also for you to really tune into what it feels for you to be abundant. What does that feel like for you to be a wealthy person, for you to attract money and success and all of these other things. It's an incredible app and it has been so pivotal for my journey with this in so many ways, so I'm going to link that app below if you want to check it out.

Speaker 1:

And there are, of course, a few books that I want to share with you. There's so many and you can find so many books on this, but I'm just going to share some of the key ones, but for me, one of them was the Seven Spiritual Laws by Deepak Chopra. He talks about the law of assumption and some of the other laws in his book. It is so great if you want to approach this from a more spiritual place. I already mentioned the Secret, but all of Rhonda Byrne's books are wonderful as well the Power, the Magic. Another one that was super helpful with in regards to being more intentional with what I was doing outside of the four-hour work week, which I mentioned by Tim Ferriss, was Do Less by Kate Northrup, and I mentioned this book in so many episodes, but it really it's one of those books that you should just have for the rest of your life because it can be used in almost any aspect of life. But if you have heard my other episodes, you know I love this book. It's you Can Heal your Life by Louise Hay. She touches on money in this book, like she basically touches on everything, but she touches on money and our limiting beliefs around money and how the power is within us.

Speaker 1:

One of the things that helped me expand my ideal of what abundance can look like and be like was surrounding myself with expansive people, people who had wealth, people who had freedom, the life that I wanted to lead, something similar along to what I'm trying to create in the world, just simply exposing myself to other ways of life and other ways of approaching money as well, because even wealthy people have very different ideals and ways that they approach money Journaling. It's an incredible tool for self-reflection, which is so key if you're trying to create new ideals for yourself. Just writing it out with yourself that can help you gain a deeper understanding of what is running through your mind, and seeing it on paper can just help you see it that much more clearly. And the last thing was, honestly, just devotion to this new reality that I chose to create for myself. Like I mentioned, it did not happen overnight and you need to continue to carry on with it, even if it's not there yet, even if, when you wake up every day and your life is not what you want it to be, you need to stay devoted to it. But to end, remember that your beliefs shape your bank account.

Speaker 1:

All of these small beliefs that we don't even know make up our psyche can affect how much abundance we choose to let into our life. And at any moment in time, you can choose to have a new relationship with money and you can choose to embody that every single day. And it's a small devotion to yourself and remember that you are allowed to thrive in this life. You are allowed to have an abundance of whatever it is that you want. Maybe money doesn't even motivate you, maybe money isn't even a thing, but we all need a certain amount of money to be comfortable in life, whatever that looks like for us, whatever we aspire to have in life, but to get out of the idea that we're just working to survive. We're meant to live well while we're here on this earth, to enjoy our ride, to love deeply, to receive abundance without any guilt or shame.

Speaker 1:

And this work, if you have not done it before, is going to be super healing for you. It's going to bring up a lot of feelings regarding your self-worth, your identity, your programming, and just be gentle with yourself and stay devoted to continuing to learn and be curious about what comes up. And this doesn't mean that, if you have done work on this, that your limiting belief might not ever show up again, again. In time it will probably not be there anymore, but every time that you iterate a new belief, you are choosing to replace it with a new one, a new reality. One day, that will be your truth, just like sometimes this shows up for you in your life every day. One day, you will just know that this is my new truth. This is my new reality.

Speaker 1:

When it comes to money and stay devoted to it, I believe in all of our potential, our rising, our ability to just have this beautiful life if we choose to have it. Like I mentioned, maybe it's not money, but maybe it's having a certain life, having a certain lifestyle, having a certain amount of freedom, just not having to worry about certain things. This all ties into abundance. You know our version of that, and for some of us, money might be part of that. For others it might not. It might be an abundance of freedom, an abundance of love, an abundance of connection. You know, an abundance of whatever we want.

Speaker 1:

I'm going to link down below all of the episodes that I referenced and all the books that I mentioned as well, if you want to check any of those out. I hope this episode gave you something to muddle over, or maybe it felt it gave you some inspiration or a newfound vigor for you to work on these aspects of your life so that you can go and have the life that you want. We're all capable and worthy of that. I look forward to talking to you all in my next episode. I am sending you a big hug Until then.