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REPRESENTED with Annie Gichuru
Welcome to REPRESENTED, the podcast.
This is your weekly dose of inspiration that’ll support you to build a racially inclusive online business without letting the fear of getting it wrong get in the way. These episodes will provide insights, strategies, and discussions that break down barriers and empower you to navigate the racial equity landscape.
I’m Annie Gichuru, your host as well as a Racial Equity Coach who supports online business owners such as coaches, course creators, membership owners and group program facilitators. It’s my calling in nature and ability to break-down complex and often uncomfortable conversations around race that has seen me teach over 100 online business owners to be more racially inclusive through my online program REPRESENTED.
Be sure to subscribe, rate and review so this podcast can reach more online business owners and begin to not only normalise racial inclusion in the online coaching space but see us actively shift our perspectives.
REPRESENTED with Annie Gichuru
46. Simplify, Scale, Succeed: A Fresh Take on Launches Featuring Chelsea Wallace
Launching can be a whirlwind, but what if it didn’t have to be? In this episode of Represented, I'm chatting with Chelsea Wallace, Launch & Evergreen Funnel Strategist and Copywriter who’s reshaping how we approach online launches. Whether you’re a coach with a launch model or curious about evergreen funnels, Chelsea shares the latest tried and tested strategies that will leave you rethinking your approach.
Here’s why you’ll want to tune in:
🎙 Common Launch Pitfalls: Learn the top mistakes most coaches make and how to avoid them.
🎙 Evergreen Funnels Demystified: What they are, why they work, and how to make yours stand out.
🎙 AI in Copywriting: The pros, the cons, and what AI can’t replace in your messaging.
🎙 Thriving as a Black-Owned Business: Chelsea shares her personal story on resilience, navigating systemic barriers, and building a legacy.
If you’re ready to approach launches with less stress and more ease—and hear practical advice for thriving as a Black-owned business—this conversation is packed with value you won’t want to miss.
LINKS
Chelsea Wallace
Instagram: https://www.instagram.com/thelaunchcopycoach/
Case Studies & Testimonials: https://thelaunchcopycoach.com/case-studies
Website: https://thelaunchcopycoachcw.squarespace.com/
I'd love to invite you to dive deeper into racial inclusion work by joining me for the next round of my 10 week online program REPRESENTED. Check out all the details and join the waitlist 👉🏾 https://anniegichuru.com/represented
Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru