.png)
REPRESENTED with Annie Gichuru
Welcome to REPRESENTED, the podcast.
This is your weekly dose of inspiration that’ll support you to build a racially inclusive online business without letting the fear of getting it wrong get in the way. These episodes will provide insights, strategies, and discussions that break down barriers and empower you to navigate the racial equity landscape.
I’m Annie Gichuru, your host as well as a Racial Equity Coach who supports online business owners such as coaches, course creators, membership owners and group program facilitators. It’s my calling in nature and ability to break-down complex and often uncomfortable conversations around race that has seen me teach over 100 online business owners to be more racially inclusive through my online program REPRESENTED.
Be sure to subscribe, rate and review so this podcast can reach more online business owners and begin to not only normalise racial inclusion in the online coaching space but see us actively shift our perspectives.
REPRESENTED with Annie Gichuru
57. Building a 6 Figure Micro Agency Ft. Eman Ismail
When was the last time you questioned whether the path you were on was truly yours?
For Eman Ismail, that moment came when she found herself racing home from a corporate job, hoping her two-year-old son would still be awake. Night after night, she arrived to find him fast asleep on the couch, waiting for her. That moment of heartbreak became the catalyst for a radical shift: leaving behind traditional employment to build a business on her own terms.
In this episode of Represented, Eman shares her journey from being a burnt-out communications officer to becoming a sought-after email strategist and founder of a thriving micro agency. We talk about the realities of entrepreneurship as a Black, Muslim woman in an industry that often lacks representation, the power of email in driving sales, and why AI will never replace human strategy.
We also discuss:
🎙 The real reason she left her job and why failure wasn’t an option.
🎙 How motherhood shaped her approach to business and freedom.
🎙 The importance of representation in entrepreneurship (and how exclusion still operates in online spaces).
🎙 The biggest mistake she made in business and what it taught her about boundaries and ideal clients.
🎙 What online business owners get wrong about email strategy (and how to fix it).
If you’ve ever felt trapped in a system that wasn’t built for you, struggled to see yourself represented in your industry, or wondered how to make your emails actually sell, this conversation is for you.
LINKS:
Eman Ismail
Free Live Webinar on 19th March. Secure Your Spot 👉🏾 Creating an Inclusive AI Strategy For Your Business
I'd love to invite you to dive deeper into racial inclusion work by joining me for the next round of my 10 week online program REPRESENTED. Check out all the details and join the waitlist 👉🏾 https://anniegichuru.com/represented
Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru
.png)