REPRESENTED with Annie Gichuru
Welcome to REPRESENTED, the podcast.
This is your weekly dose of inspiration that’ll support you to build a racially inclusive online business without letting the fear of getting it wrong get in the way. These episodes will provide insights, strategies, and discussions that break down barriers and empower you to navigate the racial equity landscape.
I’m Annie Gichuru, your host as well as a Racial Equity Coach who supports online business owners such as coaches, course creators, membership owners and group program facilitators. It’s my calling in nature and ability to break-down complex and often uncomfortable conversations around race that has seen me teach over 100 online business owners to be more racially inclusive through my online program REPRESENTED.
Be sure to subscribe, rate and review so this podcast can reach more online business owners and begin to not only normalise racial inclusion in the online coaching space but see us actively shift our perspectives.
REPRESENTED with Annie Gichuru
61. What Does Colonialism Have To Do With The Coaching Industry?
Have you ever wondered what colonialism has to do with your coaching business today? In this eye-opening episode, we’re taking a step back to explore the roots of colonialism, beginning with the pivotal Berlin Conference of 1884-1885.
If you've been inspired by recent episodes featuring my students courageously navigating racial equity, today's deep dive is essential listening. We're unpacking how historical events like the colonisation of Ceuta by Portugal set the stage for global exploitation, economic inequalities, and systemic racism we still see today.
You’ll learn:
🎙 What colonialism truly means and why it matters deeply for online business owners.
🎙 How the Berlin Conference dramatically shaped Africa's history and influenced colonial practices around the world.
🎙 Tangible ways colonial mindsets subtly infiltrate the coaching industry through capitalism-driven narratives, patriarchal leadership structures, and exclusive pricing models.
This conversation is about recognising these influences in our present-day businesses so we can consciously move towards genuine equity and inclusion.
LINKS
I'd love to invite you to dive deeper into racial inclusion work by joining me for the next round of my 10 week online program REPRESENTED. Check out all the details and join the live round 👉🏾 https://anniegichuru.com/represented
Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru
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