REPRESENTED with Annie Gichuru
Welcome to REPRESENTED, the podcast.
This is your weekly dose of inspiration that’ll support you to build a racially inclusive online business without letting the fear of getting it wrong get in the way. These episodes will provide insights, strategies, and discussions that break down barriers and empower you to navigate the racial equity landscape.
I’m Annie Gichuru, your host as well as a Racial Equity Coach who supports online business owners such as coaches, course creators, membership owners and group program facilitators. It’s my calling in nature and ability to break-down complex and often uncomfortable conversations around race that has seen me teach over 100 online business owners to be more racially inclusive through my online program REPRESENTED.
Be sure to subscribe, rate and review so this podcast can reach more online business owners and begin to not only normalise racial inclusion in the online coaching space but see us actively shift our perspectives.
REPRESENTED with Annie Gichuru
62. Doing Business Without Replicating Colonial Thinking
In this follow-up to last week’s deep dive into the roots of colonialism, I’m shifting the focus to what it actually looks like to decolonise your business in practice, especially if you’re a solopreneur or coach.
We’re going beyond the surface to talk about:
🎙 Why your assumptions about your "ideal client" might be rooted in bias
🎙 How colonial mindsets sneak into your messaging, lead magnets, and business relationships
🎙 The influence of AI bias on your marketing and how inclusive language alone isn’t enough
🎙 Why bro marketing and hustle culture are part of a colonial hangover many of us are still unpacking
🎙 What it really means to decolonise your business as a lifelong practice
Whether this is the first time you’re thinking about these ideas, or you’ve been doing the work for a while, this conversation will give you powerful reflection points and direction for what comes next.
LINKS:
I'd love to invite you to dive deeper into racial inclusion work by joining me for the next round of my 10 week online program REPRESENTED. Check out all the details and join the waitlist 👉🏾 https://anniegichuru.com/represented
Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru
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