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REPRESENTED with Annie Gichuru
Welcome to REPRESENTED, the podcast.
This is your weekly dose of inspiration that’ll support you to build a racially inclusive online business without letting the fear of getting it wrong get in the way. These episodes will provide insights, strategies, and discussions that break down barriers and empower you to navigate the racial equity landscape.
I’m Annie Gichuru, your host as well as a Racial Equity Coach who supports online business owners such as coaches, course creators, membership owners and group program facilitators. It’s my calling in nature and ability to break-down complex and often uncomfortable conversations around race that has seen me teach over 100 online business owners to be more racially inclusive through my online program REPRESENTED.
Be sure to subscribe, rate and review so this podcast can reach more online business owners and begin to not only normalise racial inclusion in the online coaching space but see us actively shift our perspectives.
REPRESENTED with Annie Gichuru
83. Building an Inclusive Beauty Brand Ft. Rumbidzai Tamai
Only 18 % of new makeup launches today include shades that adequately serve darker skin tones, a stark reminder that for many, the beauty shelf still says “not you.”
In this episode, I welcome Rumbidzai “Rumbiie” Tamai, Zimbabwean-born and Australian raised, with more than 11 years as a makeup artist and educator and now founder of the inclusive beauty brand AnakaGlam. In our conversation, we unfold the journey from exclusion to creation and explore how beauty, identity and wellness intersect.
We dive into:
🎙 The moment she realised the beauty industry wasn’t made with her in mind.
🎙 How growing up as a dark-skinned, plus-sized Black woman shaped her relationship with beauty and belonging.
🎙 Why beauty can be ritual, therapy, and self-respect rather than just looking pretty.
🎙 The ecosystem of wellness for migrants of colour, from community spaces to spiritual identity.
🎙 Launching a truly inclusive range, from shade depth to price to accessibility.
What Rumbiie has created with AnakaGlam transcends product to being a statement of possibility. Through her work, she’s showing what it means to lead with care, honour identity and make space for beauty in every shade.
LINKS:
Website: https://anakaandco.com.au/
Instagram: https://www.instagram.com/anakaandco/ https://www.instagram.com/heyimrumbiie/
I'd love to invite you to dive deeper into racial inclusion work by joining the waitlist for my 10 week online program REPRESENTED. Check out all the details and join https://anniegichuru.com/represented
Come say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru
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