REPRESENTED with Annie Gichuru
Welcome to REPRESENTED, the podcast.
This is your weekly dose of inspiration that’ll support you to build a racially inclusive online business without letting the fear of getting it wrong get in the way. These episodes will provide insights, strategies, and discussions that break down barriers and empower you to navigate the racial equity landscape.
I’m Annie Gichuru, your host as well as a Racial Equity Coach who supports online business owners such as coaches, course creators, membership owners and group program facilitators. It’s my calling in nature and ability to break-down complex and often uncomfortable conversations around race that has seen me teach over 100 online business owners to be more racially inclusive through my online program REPRESENTED.
Be sure to subscribe, rate and review so this podcast can reach more online business owners and begin to not only normalise racial inclusion in the online coaching space but see us actively shift our perspectives.
REPRESENTED with Annie Gichuru
93. Dehumanising Language: How It Starts, Why It Spreads & What Coaches Need To Do Now
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Today’s conversation is one I hadn’t planned to record, but it became necessary. In recent days, we’ve seen yet another example of dehumanising language surface in public discourse, reminding us how easily racism is repackaged as humour, commentary or someone simply “speaking their mind”.
In this episode, I take a step back to examine dehumanising language more closely. Where it originates, how it has been used throughout history to justify harm and why it never exists in isolation from real world consequences.
We’ll explore historical examples, psychological research and what this means for those of us who lead, coach and hold influence, particularly in the context of creating safer, more responsible spaces within the coaching and personal development industry.
LINKS
I'd love to invite you to dive deeper into racial inclusion work by joining the waitlist for my 10 week online program REPRESENTED. Check out all the details and join https://anniegichuru.com/represented-waitlist/
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