The Jeff Payne Show
A podcast designed to help business owners and entrepreneurs prosper and grow their business.
The Jeff Payne Show
Latest Episodes
Episode 73: Wrong Room, Right Advice
Marketing teams have suddenly and urgently become interested in Reddit this year — not because their customers moved there, but because AI search engines have started citing it constantly.Jeff Payne breaks down why that's the wrong reaso...
Episode 72: The List You Wrote About Yourself
Earlier this year, Google rolled out a quiet update that hit self-promoting “best of” listicles hard — some SaaS companies lost close to half of their organic visibility within weeks. It looked like the format was finished. But a fresh analysis...
Episode #71: How Google Ranks Pages
For 25 years, an entire industry has believed that somewhere inside Google is a formula — and if you could just find it, you'd win. Sworn testimony from Google's federal antitrust trial says otherwise.Google's own Search VP testified und...
Episode 70: Proximity Isn't a Strategy
Proximity Isn't a StrategyYour Google Business Profile isn't fully yours — and the thing that's been protecting your local rankings all along might not be yours for much longer either.In this episode, Jeff breaks down two collisio...
Episode 69: The Archer Who Never Aimed
Two thousand years ago, an archery student named Ji Chang asked the best instructor in his province to teach him to shoot. He was told, first, to learn how not to blink. Five years — and one more lesson in learning to see — passed before he eve...