From Coop to Cash Flow

In this episode, co-hosts Jennifer Bryant and Carey Blackmon take a deep dive into how a backyard poultry hobby can evolve into a profitable venture. They share their own stories of transitioning from keeping a few birds “for fun” to managing a business built on eggs, quality genetics, specialty supplies, and savvy marketing.

You’ll hear:

• Their personal journey from raising Orpingtons, ducks, quail, and turkeys to having paying customers.  
• Challenges of selling “eating eggs” vs. hatching eggs and setting clear boundaries with buyers.  
• Tips for choosing strong breeding stock and building a niche in a crowded poultry market.  
• How extra birds or surplus males can be used (e.g. frozen feeders for reptile markets).  
• The importance of owning your website (vs. relying solely on social media), building SEO, and maintaining control over your content and customer base.  
• Customer service, boundaries, and how honesty and transparency can build trust and loyalty.  

Whether you’re just starting with a backyard coop or already selling eggs, this episode is full of practical business lessons, mindset shifts, and real-world advice.

• Backyard poultry business
• Poultry entrepreneurship
• Chicken coop to cash flow
• Hatching eggs vs. eating eggs
• Poultry genetics & breeding stock
• Diversification in poultry business
• Website vs. social media for sales
• Customer service in agriculture
• Niche markets (e.g. frozen feeders)
• Poultry marketing & branding

Transcript

Jennifer: 0:23

Welcome poultry nerds. We are back again and we are gonna talk business today.

Carey: 0:31

From Coop to Cash Flow,

Jennifer: 0:35

you hope,

Carey: 0:37

right? I mean, that's, that's everybody's dream, right?

Jennifer: 0:41

Yeah. I mean, turning your po, your passion, your hobby into a business. I mean, who wouldn't want to do that on a daily basis?

Carey: 0:51

You know it. When you can have fun and make money, or at least cover your costs at the same time, that's a win-win.

Jennifer: 0:59

Yep. No. When I started doing this, I did not intend to make a business. Did you? Uhuh?

Carey: 1:08

I didn't. I didn't intend to make a business. I just wanted some pretty birds that I could take to a show or hold'em up on. Let people see'em and be like, Ooh, I want one of those. Oh, like that's, I just want some pretty birds.

Jennifer: 1:28

So do you remember the moment that it kicked over from hobby to business?

Carey: 1:37

It was a little later than what I would've liked. I would've liked to have been making money before I had. Several thousand dollars invested in cages and incubators and birds and, you know, all kinds of infrastructure. But unfortunately it didn't work out that way. I got all that stuff and I, I was enjoying my birds. Mm-hmm. I was hatching out some nice looking chicks, whether it be quail or chicken or Turkey, and I was having fun because who doesn't like the sound that those things make? And, people just wanted to buy'em. And I was like, I mean, I do have a few hundred imp brooders, I guess I could let go 20, 30 of my babies. And then it just, it's really all went downhill from there.

Jennifer: 2:31

Well, I think it's uphill.

Carey: 2:33

That's what I mean.

Jennifer: 2:35

Yeah. Uphill.

Carey: 2:36

Depends on how you look at it.

Jennifer: 2:39

So for me, I just wanted some chick, some chicks. David had never had chicks before and he selected the Orpingtons actually, and they were just from. This weirdo that lived about 30 minutes from us and wouldn't let us see his breeders and probably never should have bought from him. But you, we've all been there, done that kind of thing. And he swore up and down that if I didn't put bleach in their water, they would die. And that, yeah, look at me like that. And so he was like a flea market guy, but that's where we got our first, what kind of crap is in

Carey: 3:19

his water?

Jennifer: 3:20

Yeah, that's where we got our first Orpingtons from and I don't believe that he is still in business actually. But the merge lived. Um, I did not put bleach in their water, but that's thing, they, they

Carey: 3:33

live without bleach.

Jennifer: 3:34

They did, they lived fine without bleach. And, um, but they were just hatchery stock, you know? And then I needed ducks and so we went to the co-op and we bought some ducks. I believe they were civil. Silver apple yards. I'm not a hundred percent on that. Um,

Carey: 3:51

silver apple yards.

Jennifer: 3:53

Yes. Little tiny things. Maybe three pounds.

Carey: 3:58

That's a heck of name.

Jennifer: 3:59

I'm not sure. We never really could quite figure out what they were but they flew away and so we don't have them anymore. And, but that we got four from the co-op. And they were, it ended up being one male and three girls. I lucked out that way. And it was George and the gits. It was Georgina, Georgette and Georgiana.

Carey: 4:26

Oh, wow. I, I went to high school with a girl named Georgette. She was not short though. She was as tall as I am.

Jennifer: 4:35

Well, how he got his name and George, I actually have videos of George. He was, he was very personable. He would actually fly over and sit in my lap. But he, we, we lived we didn't live in this house at the time. We lived, um, in Mount Juliet. And the yard was very tree mm-hmm. And they would go flying. But it was kind of, if you can envision the fence around the property, like if it went straight up to the sky mm-hmm. They would only fly in circles around the house. And at dusk they couldn't figure out how to land because of the treetops. And so I would stand there with a flashlight and of course, you know, the first thing that comes to your mind is George. George of the jungle

Carey: 5:23

mean I was humming it in my head.

Jennifer: 5:25

And he would just kind of crash land and he would bring his girls back down and they would just crash land in the yard. And we did this every day. But that's how he got his name. Yeah. So I mean, they,

Carey: 5:40

they're not still there, are they? Because I would, like, I would have to, I'd have to see that.

Jennifer: 5:45

No, they did make the move, but much more predators out here. And I, I'd like to say they just flew away and they didn't come back'cause they didn't know. But we honestly don't know what happened to them. I mean, I, I

Carey: 5:59

like that assumption. It is, it's pretty good. They just flew away.

Jennifer: 6:03

So we have the wild ducks that have flown in now and live with my Welsh harlequins, and the male looks like George. So maybe they were just mallards. I really have no idea what they were. We, we tried for a long time to figure out what they were, but the girls were kind of like Snow White, and the George looked like a mallard, but they were only like three pounds. They were tiny. Spurge

Carey: 6:29

so Well, I mean, maybe that was, maybe George just came back. Maybe he finally found his way home.

Jennifer: 6:35

No, George would probably be about 12 years old now, so I don't think so. But then, so Orpingtons are known for being broody, and then you have chicks, and then David's like, how many. Pens do we need and what are we doing exactly.

Carey: 6:55

That's a loaded question.

Jennifer: 6:56

And then the sign went up in the yard, you know, chicks for sale. And then we got turkeys. And then we got guineas. And then I was like, we don't have enough land. So we moved and then quail happened. And the chick sign in the yard in at this house brought lots of people and then we had to put a gate up because there was too many people. Then I discovered exhibition birds and the whole world changed. And, uh, yeah. So that's, I think kinda where it went from. Part-time hobby to full-time business maybe is when the first eggs hit eBay. It was for real. And they were duck

Carey: 7:52

eggs. Eggs on eBay is a thing.

Jennifer: 7:56

Well, I think everybody gets started on eBay, don't they?

Carey: 7:59

EBay is pretty easy to sell on.

Jennifer: 8:01

Mm-hmm.

Carey: 8:03

They, I don't feel like they do a whole lot of policing their rules.

Jennifer: 8:10

No.

Carey: 8:10

So to speak on eBay, you know, so if you say hatching eggs too many times on Etsy or anywhere else, they're gonna fast. Mm-hmm.

Jennifer: 8:51

A lot of people get kicked off Etsy.

Carey: 8:52

They'll tell you about it in a few days, but eBay. You can say hatch and eggs a few times in the title. And get away with it for a while.

Jennifer: 9:03

I've been on eBay probably, I think, well, I mean, I, my eBay account is since 1999, but selling hatch and eggs has been on there probably, I don't know, seven or eight years now. Sold mealworms first and then the eggs came. I shipped mealworms all over the place. So yeah, that was a thing too. So, but I think if, I think everybody kind of starts with a sign in the yard, maybe giving eggs to their friends and then realizing they should charge a couple dollars and then they, when you

Carey: 9:42

have chickens and you get eggs, you will definitely. Not have a shortness of people that want them.

Jennifer: 9:52

So you can sell on eBay and then eating eggs and then you'll might end up with a little farm stand out at the end of your driveway. I don't personally sell eating eggs, chicken, eggs. I have a very re I have a very real reason why I don't sell eating eggs.

Carey: 10:12

Yeah, I don't, I don't like to do that either.

Jennifer: 10:16

So I was selling eating eggs when we first moved here. Chicken eggs I'm talking about. Right. And somebody came and bought'em, what are they? Like two,$3 a piece, you know, five, six years ago.

Carey: 10:29

Yeah.

Jennifer: 10:29

And um, she came back and she was mad as a hornet, and I'm like, what is the problem? And she had tried to hatch'em. And I said, no, you paid$2 for eating eggs so you don't get to try to hatch'em and be mad about it. I said, if you want hatching eggs, there are a whole lot more than$2 a dozen. So that was kind of my introduction to hateful. I guess I was

Carey: 10:55

gonna say that's, you think, well, why does that person do that? But it actually, when you're selling. It happens a lot. There's a lot of people that will try to essentially shaft you like that?

Jennifer: 11:09

Yeah. So if I sell eating eggs now they get packaged a little differently so that they'll have a little rougher ride and they might get a little flick of the wrist as they go into the packaging just to ensure they won't hatch. I mean, I mean, say, say it's mean if you want to, but if you're paying for eating eggs, you're paying for eating eggs.

Carey: 11:37

I was gonna say in doing that, like we're not messing people over because they're still getting exactly what they paid for. Mm-hmm. But, you know, don't, don't order eating eggs for. 20, 30 cents a piece and try to hatch'em, which would be dollar and a half or whatever a piece, depending on what kind it is,$2 or$10. And try to hatch it and complain. You know, if you, if you order eaten eggs and you hatch'em and you get a couple out of it, hey look, two thumbs up. Good job. But if you order a dozen eating eggs and you hatch'em and you only get two or three hatch out, you, you can't complain'cause you still got what you paid for. You rent them by putting them in the incubator for. 18 to 21 days.

Jennifer: 12:40

Now I do sell quail eating eggs for pets because to do, for human consumption, technically you're supposed to do refrigerated eggs. So I do pet food and I sell'em on Etsy and um, but they get from my new layers. They're not with males yet, and so it's a non-issue, right? I haven't had anybody come back and complain yet. It will happen though.

Carey: 13:07

Most definitely

Jennifer: 13:09

it'll happen. Okay, so when you're getting started thinking about if you're gonna actually put thought into growing into a business versus just kinda wake up one day and realize that you've got a business. You would want, you would wanna start with good quality genetics.

Carey: 13:31

Definitely.

Jennifer: 13:31

Um, you don't want just hatchery stock necessarily. You're gonna get, I mean, people can buy hatchery stock anywhere. You know, they can go to the feed store, buy that.

Carey: 13:42

Yeah.

Jennifer: 13:43

So you want to have good quality stock and stand out from everybody else because of that point, right? You want to have a niche inside of our broader poultry niche. To be successful with the business you're gonna have to diversify. You may not always like the way that you have to diversify, um, but I mean, it may not be your favorite, but it won't. Make you cringe, you know, like the snake food. I do frozens for snakes. It's not my favorite thing. I didn't wake up one morning wanting to do it. I don't like snakes. I don't own any reptiles. Um, I don't want them here. I mean, they have a purpose and they're fine, but they're not for me. So I don't know anything about them quite honestly. I just know that people order frozens by the gram is how reptile people think they want feeders by the gram and. It's a way for me to utilize Kohl's. If I hatch too many or extra mails or there's always a re, there's always extra that I can't use and this, the frozen feeders serve a purpose for that.

Carey: 15:23

Or when you know you've got a young pair. Or a young group of birds and you need to do a test hatch and the fertility comes out to be a heck of a lot better than you thought it would be. That's an option that you could do with those.

Jennifer: 15:43

Yeah, reptiles, they don't care what color they are. They don't care that they're dead. They don't care. They had splay leg or cross speak or any of those things. Mm-hmm. They don't. So it's just a way of aiming towards no waste, per se, would be a good way to say it. The other avenue that my business personally took was supplies. I don't sell anything that I don't use because when I first started selling supplies, I just told David I wouldn't buy anything just to resell it. I would just buy what I needed and then buy extra because if I needed it, then I knew other people would need that stuff too. And so like the egg foam, that's what happened there. I bought enough egg foam for me and if nobody bought it, I'd have enough egg foam for 40 years of shipping eggs.

Carey: 16:43

I was gonna say, you, you bought enough for you and an army and you know, you were glad that you did.

Jennifer: 16:53

Yeah, because now it's like turned into its own business. Um, so there's that going on over there. And

Carey: 17:02

egg foam.com?

Jennifer: 17:04

Yeah, egg foam.com. It turned into a whole thing and then there was a need. People didn't know how to use it and they were doing it wrong and still not shipping. Getting good hatch rates out of it. So then I created an e-course to teach people how to use it, and all of these things are outside of my wheelhouse. You know, I'm not a computer geek. You are. I have a background in animals. I

Carey: 17:35

mean, I'll be honest though, you, you're not a computer geek. But in the couple years that we've known each other, uh, you've come a really long way. You know, you went from not even wanting to use a computer to building websites.

Jennifer: 17:54

So here's a little tidbit that people won't know. When we first started doing the podcast, um, I didn't even know how to use Google Drive and a lot of times I still don't. He has to teach me, uh. It is just not my thing. I listen to a lot of podcasts on how to do stuff, and then I just sit and play with it and eventually figure it out, but it's not my thing.

Carey: 18:20

But here, here's my thing. When it comes to technology, that side of me a kick in real quick. Like when you do some research, like listen to podcasts, and then you try to figure it out, a lot of times you retain a lot more of it. And it sticks. You know, I tell my students, I say, you know, y'all think it's funny because you're googling answers and trying it out. You know, you think, you know, you're beating the system, but really the joke's on you, because not only did you get the answer, but you also learned a way to do research to find it. In this day and age, with the internet as easily accessible as it is, you know, even, even as it relates to poultry, there's information. All over the interwebs. Um, some of it is great information and some of it you shouldn't use on your not so best friend's backyard birds'cause it's not smart, not good animal husbandry.

Jennifer: 19:25

So let's kind of touch on that just a little bit'cause there's a pet peeve of mine in there. So when is it time do you think, to move from eBay, Etsy, Craigslist, into your own website?

Carey: 19:40

I would say at minimum when you get kicked off of two of them.

Jennifer: 19:45

You're such a man.

Carey: 19:48

I mean, okay, so yes, it's better to be more proactive, but if you get kicked off of Etsy, which is going to happen I would say it is time to start at least thinking about it then if you have not already.

Jennifer: 20:04

So I actually got kicked off of Facebook and that's how my website was born. So I guess you do have a point. So if you build your business on social media. You need to understand that you don't own anything. You don't own those followers. You don't own any email addresses. They have no real loyalty to you if you just disappeared off of social media to come find you. I mean, I

Carey: 20:31

know people that have had like hundreds of thousands of likes, hundreds of thousands of followers, wake up one morning. Account permanently banned. And they can't get the videos that they made that they uploaded because those belong to Meta. Or whoever owns whatever platform. I think they own most of them now. But all that stuff actually belongs to them. And a lot of people say, well that's mine. I made it privacy this. No, I tell you, like I tell my students. Read the really long agreement that you agree to when you sign up, you agreed that it, that they can use it and do whatever they want to with it. You also gave them permission to do a few other creepy things, but you know, we, we won't get into that assignment today, but that when you build a website, yes it takes time. It takes effort. And you have to figure out how to do it and all that stuff, but as long as you pay the bill, it's yours.

Jennifer: 21:38

Well, and you have to figure out if you're gonna use the social media. You have to figure that out. You have to learn the algorithm, see what works, and, and you're still at their mercy for getting views and being put in front of people, and you can't guarantee that. Mm-hmm. And it's not, social media is not on SEOI think it's maybe starting to be put in there now, but up until recently it wasn't. Okay. If you are going to buy something. I mean, me personally, I wouldn't go to Facebook and search. I want to buy, I don't know a stationary set. No. I'll tell you

Carey: 22:21

right now, I'm gonna check out some marketplace.

Jennifer: 22:23

I would go to Amazon myself, but that's a whole different ball game.

Carey: 22:27

But that's a whole different addiction for a different episode.

Jennifer: 22:31

Yes. So, but what you do need to understand before you start putting a lot of energy into social media is that that can be gone tomorrow and you literally are starting from scratch again. If you get hacked or meta. Meta doesn't like you or. Any number of things can happen, but the website is always there, and the more you put into the website, the more history it has. The more SEO works, the more Google analytics like you. And now the AI crawlers are a new thing that I was listening to a podcast about today. It's called GEO. Yeah, that was a first for me today. So you is your growing need to decide if you wanna put your energy into building meta's business. Or building your business and don't let the monetization fool you because I'm monetized and I have lots of followers, and I may make 20,$30 a month on it. I mean, I think the most in one month I've ever made was$117.

Carey: 23:46

Ooh, that must have been when they were running that promo where you can push certain things and meet certain guidelines and

Jennifer: 23:53

No, all that

Carey: 23:54

craziness.

Jennifer: 23:55

You want me to tell you what it was? Yes. I had a post where I, instead of a picture, I did a video on filling my bucket with water. And talked about how I water my chickens with a bucket and I had grass in my runs and people lost their ever loving minds and said that my runs were AI and that no way I could have grass in their with my chickens. And that you don't overcrowd

Carey: 24:28

em. They won it. Add,

Jennifer: 24:30

I even remember hundreds and hundreds of shares and thousands of comments and it just went berserk.'cause people lost their minds over grass in the runs. And I made$117.

Carey: 24:45

So on the side of my yard where I have my game file pens one time I, I did put a video on TikTok and I have a. Nozzle for my hose pipe that has the little threads on the end of it where you can essentially screw another hose pipe to it. Don't know what the real reason behind that is, because when you screw another hose pipe to it, the throughput sucks. Mm-hmm. But if you put about a foot piece of hose pipe, that's about a foot long on the end of it. You know, when you, when you use one of those water kind of fans out and goes everywhere, even if you're doing it straight and pointy, well, when you put that foot long liter on it, it just comes out like a solid stream. And water don't go everywhere. So I'm, you know, rinsing out cups and putting water in feed cups or in water cups down the line. Shot that video for TikTok. Uploaded it, went to bed, came back, looked at it the next day and it had thousands of views. And I'm like, people are watching that. And you know, everybody was talking about how I'm wasting so much water and this, that, and the other. I'm like, well, I mean I paid my water bill, not you.

Jennifer: 26:03

So you just don't know. So something so stupid as grass in the runs or a hose with water in it is, I mean, you, you can't build a business on that. It's not, no, it's not predictable. No. Okay. So my suggestion would be put your effort into a website. And have fun with the social media. If you even want to do it. There's nothing that says you have to do it. Mm.'cause I'm gonna tell you on, when you build a website, you get these things called analytics. And the analytics on my website for the traffic flow from social media to Brian Roost is 14%. So that tells me 86% of the people are coming from Google. I mean, the analytics tell me that at least

Carey: 26:59

somewhere else it, the analytics will tell you exactly where they break it down into categories and stuff.

Jennifer: 27:04

Yes, but only 14% of my traffic is derived from Facebook because I'm not active really on the other platforms. And just Facebook. But I own the website, so when people come to the website, they buy something, they sign up for my emails. I own that email business and nobody can really take that away from me. Not Zuckerberg or anybody else like that. So just decide where you wanna put your effort into growing your business. Yeah. Um, let's see, shipping and customer care. You're always going to get negative Nancy, but reviews are necessary. I have'em turned on on Facebook. I have'em on the website and people read reviews. I read reviews. When I buy stuff on Amazon, I wanna know what people think.

Carey: 28:05

Yeah.

Jennifer: 28:06

Yeah so make sure you take care of your customers, but also make sure that you set boundaries. I mean, this is a business, so I don't know. Dollar General closes at what, nine o'clock. So if you want to close at nine o'clock, be closed at nine o'clock. There's nothing that says you have to answer emails at midnight. So it's a business. You need to run it like a business or it will run you and you will get burnt out. That is just a fact of how that is

Carey: 28:36

so true. You can get burned out really fast.

Jennifer: 28:39

Yes. And that's true on any business, not just poultry, but poultry people will wear you out.

Carey: 28:45

Yes.

Jennifer: 28:45

So, and then promote yourself. So one thing I have noticed while we are pulling together Quail, quail mania here at the end of pulling it together is people are shy about promoting themselves. They're fine with putting pictures on Facebook or Instagram. But when you ask them to come on and start talking they're very shy. I am really, it's, I'm really been shocked about it actually.

Carey: 29:16

Yeah. It's, it is pretty amazing because, you know, they'll post, there's people that post a lot on social media, but they're not social at all.

Jennifer: 29:26

No, I saw somebody post braa eggs in a local group just yesterday, and they posted it anonymously. You have to put yourself out there in order for people to know who they're buying from to make it more personal to, to put a. Face with the name and, you know, not just a picture of a chicken with the name, but they want to see a real face so they know it's not a scammer. They know what you're talking about. It builds, um, credibility. You know, back in the eighties when I was a kid, it was called street cred, but now it's. Credibility in your knowledge. You know, I can take all of the college courses on incubation all day long, but if I just keep it to myself and I don't share it, then it's not helping me build credibility at all. So promote yourself. Don't be shy about that. If, even if you're wrong, admit that you're wrong and learn something. Nobody knows everything. We certainly don't know everything. That's why we have guests come on and talk about breeds. That black Java chicken, that was a guest request. I never even heard of a black Java chicken. So we all learned something that day and. It's okay to not know everything. Just talk about what you do know and look up what you don't know, right?

Carey: 30:59

Yeah. And like people, you know, I, I have some customers that buy from me steal because I mess something up. But I made it, right? You know, I was like, as soon as I found out what happened, I said, Ooh, I did that. That's clearly my fault. Let me fix it. And they're like, oh, okay. And I fixed it. I did go above and beyond when I fixed it, because I needed to apologize and fix it at the same time as a business owner, that's what you have to do. But I was able to do that and because of that, that person straight up told me, they called me when they got the fix and he said, dude, this is way above and beyond I, I did not expect you to do this. I said, well, I messed up and I wanted to make it right. And he said, you've got a customer for life. I appreciate the honesty and I appreciate you fixing it.

Jennifer: 32:03

Yep. That builds credibility. When you're honest, you are vulnerable. You put yourself out there and you're willing to talk about yourself. Oh, you know what? I forgot we got. We got sidetracked. I told you I wanted to talk about it when you were talking about websites and stuff, so on blogs. Mm-hmm. When you know, you go to a blog and all the Google ads pop up and it's hard to really even read it because you have to constantly clicking out of it. Or you clicked on something and now your iPhone's gonna explode or whatever it tells you. Mm-hmm.

Carey: 32:40

Um,

Jennifer: 32:41

I hate those websites and there's one that shows up on Pinterest constantly. It drives me ache. Ape crap. So if the person writing the blog doesn't even freaking sell those birds, or ever even have owned those birds, personally, I wouldn't put up with the Google ads. I want to hear from people who actually are doing it, who know about it, who have firsthand knowledge about it and are selling or have. Finish selling and they're just still sharing their wisdom. Maybe they're too old or something, but these, there's so much click bait out there. So be really mindful that if you're trying to read a blog and there's so much. Google ads on there that you can't hardly read it. Then just click off of it. Like if you go to my blog, I don't have Google ads. I kind of toyed with it at the beginning because that was like whatever all the experts said, that's how you make money doing a blog. Well, yeah, I made 3 cents. That's all I made. And I thought, you know what? I find them incredibly annoying and I'm just not gonna do it. This is not gonna be what my website is about, so I just don't do it. And I don't do it on the Poultry Nerds website, and I help you with your website and you don't do it on your website. It's just, no, I'm

Carey: 34:17

not gonna do it because that crap's annoying. If you want to have something pop up every now and then, that's one thing. But those sites that. They, they have more pop-up ads than they have content.

Jennifer: 34:31

Yes. Yeah. And

Carey: 34:34

I understand that that's how you pay for your site. That's not how I wanna pay for mine. I'd rather go in the hole than have people dread coming to my site to look for something.

Jennifer: 34:45

Yeah and one other thing we didn't talk about was affiliate links. Now you can make quite a bit of money on affiliate links, but the companies are constantly changing their rules. Yeah. And it's harder and harder to make money on the affiliate links. So if you're new to affiliate links, I would find some reputable podcast about them. But the important question to ask when you decide to work for them is what do they count as a link and what, how long is their cookies? So I'm gonna use Amazon as an example,'cause I do have an affiliate link for Amazon. You have to disclose that it's on my website. There is a disclosure, but. Amazon cookies are only good for 24 hours, and what that means is if Carrie clicks on my link and goes to Amazon, but waits till tomorrow afternoon to buy something, I don't get any credit for it unless he goes back to my link. So you only have 24 hours for them to make a purchase. The flip side, if they click on your link and they look at the$2 trinket and then they buy a laptop you got the points for the laptop too.

Carey: 36:14

Mm-hmm. Um,

Jennifer: 36:15

the other thing is, is the links have to come from other websites. You can't text a link to somebody. You can't. I don't think you can even put it in your social media. I think it has to come from a website, so keep that in mind. That's where websites like Link Tree have come into play, because then it's just like a bouncing platform where you can put your affiliate links and then people can bounce off, but then you're driving traffic to yet somebody else's website, link Tree's, website, and you still don't own anything. So just, there's a lot of stuff that goes on behind the scenes that you just have to be aware of and just decide for yourself. But I, I said something the other day, you know, don't live in fear, but live with knowledge, and that's what you have to do. You have to understand all these. Ways people are taking advantage of other people and decide if you're gonna play that game or if you're just gonna do your own thing and, and settle for maybe just a little bit less, or score a whole lot more because you took a chance on yourself.

Carey: 37:30

Yep.

Jennifer: 37:30

So anyway, that's our 2 cents for today on how to build a business and using poultry is the base for it.

Carey: 37:41

Yep.

Jennifer: 37:42

All right. Anything else you wanna say?

Carey: 37:44

That's it.

Jennifer: 37:45

All right. Please like and follow us and leave us a review. We would really appreciate it.

Carey: 37:50

Yep. Alright guys, y'all have a good night.