S2E3 The CEO's Guide to Thought Leadership Through Publishing a Book with Bill Potter and Melanie Johnson

In this episode of the Thrive Podcast, join us as we delve into the impactful world of authorship for business leaders with Melanie Johnson, a seasoned expert in branding and publishing. Discover how writing books can elevate CEOs and founders from industry participants to respected thought leaders, and learn why establishing a personal and company brand through authorship is more crucial than ever.

🔹 Key Topics:

• The strategic advantage of CEOs writing books
• The transformation from media to personal branding
• Practical steps to writing and publishing impactful books
• Leveraging books for business growth and networking
• The role of authorship in personal and company branding

Melanie Johnson shares her extensive experience and insights, explaining how books have propelled business leaders to new heights of recognition and relevance. From enhancing visibility to opening new business avenues and solidifying your expertise, this episode is packed with actionable advice for anyone looking to harness the power of published authorship.

Timestamps:
00:00 - Introduction: Why Leaders Write Books
00:28 - Bill Potter welcomes listeners and introduces Melanie Johnson 
01:41 - Melanie shares her journey into branding and thought leadership 
02:56 - The transition from media to book writing and its impact 
06:20 - Examples of successful business books for tech-led founders 
09:38 - Key elements of building a successful personal brand 
11:06 - Strategies to make authors stand out in a crowded market 
14:06 - Incorporating book publishing into story brand marketing 
16:04 - How book publishing complements story brand marketing 
19:52 - Discussion on every business needing a book 
23:54 - Closing thoughts on positioning companies for potential exits

Connect with Thrive Advisors: Thrive Advisors Website: https://www.thriveadvisors.com/

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Produced by Good Agency

Producer: Clay Vaughan
Director: Daniel Miller
Director of Photography: Orlando Briones
Key Grip: Joshua Williams
Grip: Stephen Crescenzo
Gaffer: Barry Strickland
Hair & Makeup: Cinthia Moore & Dayna Bantz