S2E11 Stop Sabotaging Your Sales: Discover the Right Way with Fractional CRO Bob Stabell and Bill Potter

Episode Description: In this insightful episode of the Thrive Podcast, join host Bill Potter as he sits down with Bob Stabell, a seasoned expert in transforming sales departments through fractional chief revenue officer services. Bob shares his profound understanding of sales dynamics and introduces his mantra: "Don't hire a mediocre sales manager—rent a great one." Dive deep into discussions about the fractional CRO model, elevating sales leadership, and the critical role of relationship-building in sales success. Whether you're looking to revamp your sales approach or gain strategic insights into leadership, this episode promises valuable lessons in driving revenue growth and operational efficiency.

🔹 Key Topics:

• The role and impact of fractional CRO services
• Implementing agile executive leadership for sales success
• Building effective, repeatable sales processes
• Aligning sales and marketing messages
• The importance of consistent and accurate sales forecasting

Timestamps:

• 00:00 - Introduction to the Power of AI in Sales and Relationship Building
• 00:31 - Host Bill Potter introduces the podcast theme and guest Bob Stabell
• 01:42 - Bob discusses the scope and impact of fractional CRO services
• 03:19 - Insights into creating a repeatable and effective sales process
• 04:17 - Strategies for integrating technology in sales to boost revenue
• 06:15 - Approaches to tailoring sales strategies to company needs
• 08:51 - Success stories from implementing fractional CRO strategies
• 11:16 - The strategic importance of accurate forecasting in sales
• 14:25 - The journey of tech-led founders working with a fractional CRO
• 19:22 - Discussing the ongoing adjustments in sales strategies
• 24:06 - The benefits of a fractional approach for sales professionals
• 27:48 - Closing remarks on the critical role of salespeople in leveraging AI effectively

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Produced by Good Agency

Producer: Clay Vaughan
Director: Daniel Miller
Director of Photography: Orlando Briones
Key Grip: Joshua Williams
Grip: Stephen Crescenzo
Gaffer: Barry Strickland
Hair & Makeup: Cinthia Moore & Dayna Bantz