Disruptive Influence: The Storytelling, Communication & Executive Presence Podcast
If you know what you do but struggle to talk about it in a way that lands — this podcast is for you.
Most founders, creators, and leaders have the expertise…but not the story, clarity, or communication skills to express it with confidence, conviction, and influence.
Disruptive Influence is the storytelling, communication, and executive presence podcast for founders, solopreneurs, and LinkedIn-era leaders who want to communicate with more clarity and power - in meetings, in pitches, in content, and in everyday conversations.
Learn how to:
- turn lived experience into clear, compelling stories
- communicate with clarity, confidence, and executive presence
- build a strong POV that attracts the right people
- sell your ideas, your value, and your vision with conviction
- unlock the mindset shifts behind real influence and high-performance communication
Hosted by Jeff Abracen - executive storytelling coach, former agency creative director, and creator of the Disruptive Influence™ system - each episode reveals how exceptional thinkers shape narratives, build presence, and communicate in ways that create opportunity.
Through a mix of solo tactical episodes and deep conversations with founders and creators who are disrupting and influencing their industries in their own way, you’ll learn how real leaders think, speak, and tell stories that move people.
If you're building a company, growing a personal brand on LinkedIn, leading a team, or simply want to communicate with more confidence and conviction — this podcast gives you the tools and perspective shifts to become the most influential person in the room.
➞ Subscribe and learn how to tell stories that sell - and speak with clarity, confidence, and conviction.
➞ Connect with Jeff Abracen on LinkedIn to continue the conversation.
Disruptive Influence: The Storytelling, Communication & Executive Presence Podcast
How to Lean Into Your Big Founder Energy with Aaron Spivak
Aaron Spivak co-founded Hush, turning a weighted blanket into a Kickstarter smash and selling to Sleep Country for eight figures - all before his 26th birthday. He joins Jeff to unpack the real juice behind:
Filling Your Four Buckets – his health / friends & family / business / integrity framework
Giving Before You Take – the counter-intuitive first rule powering his invite-only Founders Club
Cooling the Market – How hundreds of customer calls flipped Hush from summer slump to record-breaking demand
Story > Specs – how truly speaking to their audience turned their Dragons’ Den pitch into Canadian TV lore
Reps, Results, Reality Checks – why Aaron treats entrepreneurship like a full-contact sport
..and how Aaron Spivak Sold Hush, but kept his soul.
Chapters
0:00 Intro “Everything is war”
1:24 Why Founders Club exists & who it’s for
4:36 The first rule of Founders' Club and the “give first” philosophy
5:48 Defining a “successful founder” - The Four Buckets of Life
7:59 The loneliness factor & why community beats the island
10:28 Storytelling, customer calls & the $4,000 runway
14:42 "Make it cooling!” - the hundred call insight
17:33 Kickstarter blows up: $700K to $10M
19:59 “People buy magic” - best story wins philosophy
22:24 Vulnerability, emotion & why design alone can’t win
26:51 Dragons’ Den prep: spray-tan mishaps & thousands of reps
33:00 Business as war: Kobe, LeBron, and out-working talent
35:03 Right reps vs. first reps - tailoring for your stage
38:58 Momentum, niche audiences & getting the right views
44:08 The Range Rover promise to mom - entrepreneurship’s best payoff
49:24 Launching the Founder-to-Founder podcast (and the “double-F” hat)
51:33 How to join Founders Club, - cities, retreats and more
53:12 Outro & Jeff’s CTA
Useful Links
Find the Founders Club: https://www.foundersclubofficial.com/
Connect with Aaron Spivak: https://www.linkedin.com/in/aaron-spivak1/
Connect with Jeff Abracen: https://www.linkedin.com/in/jeffabracen/
Connect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]
If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you.
Every Like, Share, Subscription and Review means a lot.
Cover art by Daniel Devoy
Music by Stephen Voyce
©2024 The Disruptive Influence Podcast - Jeff Abracen